NEW YORK – Microsoft has filed a lawsuit against three individuals for an elaborate “click fraud” scheme, accusing the group of clicking the ads of rival websites thereby exhausting their ad budgets and boosting the ranking of their own search ads.
LONDON – Eco-Friendly bag specialist Crazy Bags has launched its summer 2009 range.
Un superbe travail et portfolio par le photographe Max Dworkin autant à l’aise dans des formats comme le portrait ou les paysages. Une mise en situation des personnages dans différents univers. Plus d’images dans la suite.
For her new album release She Wolf, Shakira, the singer is murdering pedestrians in NY. advertiser: Shakira She Wolf
LONDON – TUI Travel, parent company of Thomson and First Choice, has overhauled its UK below-the-line marketing functions. The changes are part of a wider restructure within its customer division, intended to help it respond more quickly to customer needs.
LONDON – Recently appointed Yahoo! chief executive Carol Bartz has overhauled her senior marketing team, promoting Kristof Fahy, vice-president of marketing for Europe, to the new role of vice-president of international marketing.
LONDON – Google co-founder Sergey Brin is reportedly leading a high-powered team of executives scrutinising the potential of Microsoft’s Bing search engine.
LONDON – The Molson Coors Brewing Company has hired BD to handle its multimillion-pound consolidated direct marketing account.
LONDON – TV advertising will start to show signs of recovery from 2010, but it will not beat 2008 figures until after 2013, according to a new report from PricewaterhouseCoopers.
LONDON – Thai beer brand Singha has appointed Publicis as its first international agency ahead of a major brand-positioning drive and global expansion.
LONDON – McCann Erickson and Momentum have picked up the £10 million advertising and direct marketing accounts for Subway.
LONDON – Guardian Media Group is to report an operating loss for the financial year to the end of March, the first operating loss the company has seen in years.
LONDON – Jon Wilkins, one of the three founders of Naked Communications, is moving to Australia to head its operations there and the Asia-Pacific region.
LONDON – Ofcom is reviewing the broadcast code to give commercial radio stations more opportunities to do programme content-related sponsorship and promotions.
LONDON – Procter & Gamble’s Tampax has been running a bizarre online campaign featuring a number of short films and a blog about a schoolboy who one day wakes up with “girl parts” instead of “boy parts”.
(TrendHunter.com) Silent speed dating, burlesque for boys and racing in puffy suits. Today we hunt Hooking Up 2.0 in San Francisco.
10. San Fran’s Second Skin Exhibit is perfect place for aspiring artists to showcase costume…
NEW YORK – The Boston Globe and the Newspaper Guild held a long session of talks yesterday in an effort to come up with fresh cost savings that could avert the 23% pay cut the New York Times Company has imposed on the paper’s journalists.
LONDON – Unilever is refocusing the global marketing strategy for its Flora brand based on the goal of getting 100m people to take a ‘heart age’ test by 2020.
LONDON – Procter & Gamble’s incoming chief executive and president, Robert McDonald, has big shoes to fill when he takes over from AG Lafley on 1 July.
NEW YORK (AdAge.com) — In one of the largest mergers in the PR industry, Omnicom Group is combining the operations of U.S.-based Ketchum and its European sibling Pleon to create a global network intended to rival some of the industry's biggest global players, with more than 2,000 employees operating out of 103 offices in 66 countries.
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