NEW YORK (AdAge.com) — Coors Light has enjoyed 14 consecutive quarters of sales growth but back in 2003 that brand was tanking. What turned it around so dramatically? On the surface it appeared to be a simple new marketing strategy focused on the refreshing nature of cold beer. But what really drove the success was a disciplined approach to the management of creative ideas and insights inside the company.
LONDON – The launch of ‘The Beatles: Rock Band’ in September will be promoted by the band’s hit ‘All You Need Is Love’, which is being released exclusively as a free download for the game through Xbox Live, with proceeds to benefit the charity Medecins sans Frontieres.
LONDON – The Institute of Fundraising’s standards committee chairman has warned that some 10 charities regularly producing rogue direct mail have the potential to endanger the whole sector.
LONDON – Outdoor media owner Clear Channel Outdoor has appointed the chief executive of worldwide advertising agency network BBDO, William Eccleshare, as its new international president.
LONDON – Microsoft has revealed plans to integrate Twitter, Facebook and Last.fm with its Xbox 360 gaming console.
LONDON – Next week Aegon will kick off its £30m sponsorship of the Lawn Tennis Association (LTA) by changing the Queen’s Club livery from its traditional red to Aegon’s blue.
LONDON – Digital communications agency InboxDMG, part of the Digital Marketing Group (DMG), is bringing together sales promotion strategy and digital practice to launch of a new dedicated digital sales promotion arm – eSP.
LONDON – Now magazine is to relaunch with a new-look masthead, a complete redesign and new content.
LONDON – Tesco is using Clubcard data to target shoppers via email marketing for the first time.
LONDON – The Conservative Party is calling on its supporters to ‘donate’ their Facebook statuses in the run-up to this week’s European elections.
LONDON – Simon Pestridge, the marketing director of Nike UK & Ireland, has been promoted to the role of global brand director of sportswear, based at the company’s US headquarters.
LONDON – British Airways is in discussions with Formula One team Vodafone McLaren Mercedes about becoming an official partner.
LONDON – Waitrose is suspending its brand-led marketing strategy for a price-focused campaign to promote its Essential range.
Voltaren is a pain relief gel for body pain as well as chronic joint pain management.
Advertising Agency: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI Amsterdam, The Netherlands
Post production: Magic Group Amsterdam
Executive Creative Director: John Pallant, Roger Kennedy, Dereck Green, Jean-Francois Fournon
Creative Director: Magnus Olsson
Art Director: Alexandre Lagot
Copywriter: Rick Coolegem
Country: Netherlands
Other Credits:
Art Buyer: Tania Retchisky
Account Supervisors: Stephanie Rupp, Carolyn Dateo
LONDON – Ambitious, successful and sharp – the next generation of marketers is set for big things.
LONDON – Kellogg, Mars and Nestle have been forced to launch marketing activity supporting the government’s Change4Life campaign without the initiative’s branding and messaging.
LONDON – Microsoft has strengthened its relationship with WPP agencies by handing JWT the launch campaign for its Bing search engine.
LONDON – KFC is responding to growing consumer demand for healthy foods by launching its first griddled chicken product in the UK market.
Natal est le projet lancé hier par Microsoft pour sa console de salon Xbox 360. Une véritable révolution vidéo-ludique car la manette disparaît au profit d’une caméra qui suit les mouvements du joueur, reconnaît ses gestes, sa voix et ses expressions. A découvrir en HD dans la suite.
Aucun prix ni de date de lancement pour l’instant.
LONDON – Microsoft’s new search engine Bing is expected to help the software giant surpass Yahoo and AOL as the number-two ranked UK search player behind Google.
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