Hasta La Creative!

LONDON – Only two UK search experts outside Microsoft have received a sneak preview of Bing, Microsoft’s new search engine. Revolution spoke to them both.

LONDON – Channel 4 is trialling a new measurement tool for Facebook apps to understand how they impact on traffic across its branded websites and video properties.

A really tactical idea form EA Games to benefit of the Susan Boyle notoriety during the Final for Britain Got Talent. EA Game has created a Susan Boyle sim with its game Sims 3 and launched the viral video on the web! advertiser: EA Games Sims 3

LONDON – Over 70% of US web users watch video clips on the internet, making online video the leading social media platform, ahead of blogging and social networking, according to the Global Web Index.

LONDON – Bauer Media has appointed Colin Kennedy, the former editor of its film title Empire, as the new editor of its market leading men’s magazine FHM.

LONDON – Imagini, the digital communications agency behind the VisualDNA personality test, is moving its platform into online retail, allowing sellers to target consumers and offer goods based on their VisualDNA results.

LONDON – Advertisers and ITV’s commercial rivals have welcomed an Office of Fair Trading recommendation that CRR, the remedy which was applied as a condition for the creation of ITV, remains in place.

LONDON – The UK Online Measurement Company (UKOM), which is planning to launch a single online measurement currency, has appointed Nielsen Online as its commercial and technical supplier.

LONDON – Microsoft will not start promoting its new search engine Bing in the UK until Q4, at least six months after its $100 million US marketing push.

LONDON – Only a third of shoppers believe that supermarkets are changing the way they do business to become more environmentally friendly, despite a raft of high-profile initiatives from leading retailers.