MUMBAI – Dentsu India has launched Citizen Dentsu, a new division which will focus on social communication by government and semi-government clients and for the CSR programmes of corporates.
LONDON – Independent regional publisher Kent Messenger has redesigned the eight titles in its free Extra series in a brighter uniform style and will be trialling user-generated content in the Canterbury edition.
LONDON – Twitter has rolled out a search function worldwide that will sit on users’ homepages, as the micro- blogging site bids to drive commercial revenue.
NEW YORK (AdAge.com) — ABC sales chief Mike Shaw hasn't quite gotten over an earlier defeat in the "live-plus seven" commercial-ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial-ratings system, "live-plus three" — or C3 — won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period.
LONDON – Disney has struck a content deal with online video website Hulu in exchange for a 25% stake in the company, joining equity holders News Corporation, NBC Universal and Providence Equity Partners on the Hulu board.
LONDON – The battle for control of former Jazz FM owner, The Local Radio Company, has intensified with its two suitors each lodging revised takeover bids.
LONDON – Pearson, the publishing giant behind The Financial Times and Penguin, has reported a 25% increase in revenue from £800m to £1bn in the first quarter, but has warned of tough conditions in sectors like financial advertising.
LONDON – A quarter of the available viewing audience tuned in to BBC One’s long-running sitcom ‘My Family’ last night, giving it an average audience of 5.2m in its half-hour slot.
LONDON – The Advertising Standards Authority has launched an investigation into an ad for the upmarket ice-cream brand Antonio Federici Gelato Italiano, featuring a nun and a priest about to kiss.
LONDON – Disney is investing in Hulu, the online TV service backed by News Corporation and NBC Universal, and will beef up the service with a clutch of its programmes such as Lost, Desperate Housewives and Grey’s Anatomy.
LONDON – T-Mobile has filmed the follow-up ad to its flash mob dance extravaganza, using 13,000 volunteers, Trafalgar Square and the US singer Pink.
CHICAGO – Procter & Gamble chief executive AG Lafley has said failures in the automotive and financial industry have meant it is now a “buyer’s market” for advertisers as it cuts its media spend.
LONDON – The Royal Marines have launched a branded YouTube channel to showcase exclusive video content and connect with potential recruits.
LONDON – T-Mobile yesterday held a flash-mob event in Trafalgar Square which included 13,000 people and a surprise appearance from pop star Pink.
NEW YORK – Delta Air Lines has appointed Wieden & Kennedy New York as its lead creative agency in the US, after a final shoot out against Omnicom Group’s BBDO Worldwide.
LONDON – Sony Computer Entertainment Europe has hired media agency OMD to handle its media planning account following a pitch
LONDON – Virgin Media will unveil the first TV ad for its ‘Powerful Stuff’ campaign on 2 May during ITV1’s Britain’s Got Talent show.
LONDON – Twitter has added a real-time search box to users’ homepages, as well as a list of the topics that are being most tweeted about at any given moment.
Last week Current.
Last week Current.tv launched the first-ever TwitteRFP. That is, it’s on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, “Post that ish on Twitter.”
LONDON – As revenues rose 26% to £1bn in the first quarter Pearson said it was seeing good growth in content, subscription and digital revenues at the Financial Times Group despite the very tough conditions in financial markets.
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