NEW YORK – Brands could be held responsible for false claims written by third parties online, including bloggers for product samples, under new guidelines currently being reviewed by the Federal Trade Commission.
Un concept intéressant avec ces bagues à la fois crayons, par l’artiste Timothy Liles. Permettant de dessiner à n’importe quel moment, ces bagues sont disponibles en 8 couleurs et en édition limitée. Plus d’images dans la suite.
LONDON – JWT London has won the £15 million Debenhams advertising account, after a final shoot-out against Bartle Bogle Hegarty.
LONDON – The BBC has been hit with a £150,000 fine for the “extraordinary nature and seriousness” of its failings in broadcasting Russell Brand’s radio show, which “seriously infringed” the privacy of Andrew Sachs and daughter Georgina Baille.
LONDON – RadioCentre, the industry body that represents commercial radio, has called for a relaxation of local station merger rules and local station ownership rules, in response to the Office of Fair Trading’s review of local and regional media merger regimes.
LONDON – Efficient Frontier, the search engine marketing firm, has appointed David Karnstedt, former senior vice-president of Yahoo!’s North American sales division, as president and chief executive to replace James Beriker.
LONDON – The out-of-home research body Postar said yesterday that the new expanded version of its measurement system will be able to track 20 per cent more travel than it does currently.
LONDON – BBC One’s Woolworths documentary led the ratings with 4.7m viewers while Five’s second helping of US crime drama ‘The Mentalist’ drew 3.2m last night, according to unofficial overnight figures.
LONDON – News Corporation has named former AOL chief executive Jonathan Miller as its new chief executive responsible for the conglomerates digital strategy.
LONDON – Ofcom has fined the BBC £150,000 over the Jonathan Ross and Russell Brand Sachsgate affair.
LONDON – The Office for National Statistics has appointed MediaCom to handle the £10 million media planning and buying task for the 2011 Census.
“Thyroid cancer is growing 5 times faster than tasticular cancer. Ask your doctor to check your neck. It could save your life. Checkyourneck.com.”
Advertising Agency: Lowe, New York, USA
Executive Creative Director: Mark Wnek
Creative Director: Bernie Hogya
Art Director/Copywriter: Raj Kamble, Chip Rich
Designer: Ken Rabe
Illustrator: Keith Negley
LONDON – Ofcom and the ASA have begun discussions about formalising co-regulation of video-on-demand advertising by 19 December.
“For brighter smiles.”
Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
LONDON – Eric Schmidt, Google’s chairman and chief executive, will speak at the Cannes Lions International Advertising Festival this year.
LONDON – Residents in the village of Broughton in Buckinghamshire created a human chain to block a Google Street View car driving though the village over fears that burglars would use the online mapping service.
LONDON – Virgin Media Television-owned entertainment channel LIVING is to launch a marketing campaign spanning TV, outdoor and digital media for the fifth series of its Britain’s Next Top Model show.
LONDON – US TV broadcast stations reached the $1 billion revenue mark from online advertising in 2008 for the first time ever, a rise of 36 per cent from 2007.
LONDON – UK shoppers are reacting to the recession by moving to value stores and less expensive store brands, according to Nielsen’s March Economic Current report.
LONDON – AOL’s advertising network Platform-A is bringing its pay-per-click text ad platform, called Targeted Text Links, to the UK.
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