Management Today launches specialist website for management jobs

LONDON – Management Today, one of the UK’s leading resources for top executives and decision makers, has launched a dedicated jobs website, managementtodayjobs.com

Life.com launches as largest online photography collection

LONDON – Time Inc and Getty Images have launched Life.com, a website that brings together their combined photo collections to offer consumers free access to more than 7m photos online, including classic covers from WWII to celebrity and sporting pictures.

Former ITN chief Wood joins Future

LONDON – Future, the special-interest media group behind XBox 360, Total Film and T3, has appointed former ITN chief executive Mark Wood as an independent non-executive director, with immediate effect.

BBC One drama debuts with edge over ITV1

LONDON – BBC One beat ITV1 on Tuesday night with the first episode of a new drama about a church choir, ‘All The Small Things’, attracting 4.6m viewers, according to unofficial overnight figures.

Seat supports car launch with emagazine

LONDON – Spanish car manufacturer SEAT is launching its first emagazine for the new EXEO model.

Why the Founders? Coldwell Banker CMO Explains Ad Strategy


NEW YORK (AdAge.com) — What are skittish consumers looking for in a real-estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real-estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads.

Google to fund ‘awesome’ start-ups

LONDON – Google is launching a venture capital fund to help find and develop ‘young companies with truly awesome potential’.

Xbox promotes Alpine Legend game with spoof viral

LONDON – A viral promoting a yodelling version of the popular Guitar Hero game, entitled Alpine Legend, has been seeded by Xbox on YouTube.

Online ad spend increase tops 17%, reveals IAB

LONDON – Online ad spend increased by almost by 17.1% last year, to £3.35bn, according to the IAB’s biannual online ad spend study.

Rebecca Crook takes up new role at WFCA

LONDON – WFCA, the full-service media and marketing agency, has appointed Rebecca Crook to the new role of new business and marketing director.

The future of online advertising according to Guy Phillipson

LONDON – IAB chief executive Guy Phillipson looks at the future trends in online ad spend while Revolution dissects the latest figures.

Zapping : Short Movie

Un amusant court-métrage et film d’animation présentant un monstre malchanceux, cherchant à allumer sa télévision désespérément. Une réalisation d’Aritz Aizpurua et du studio espagnol Ikso. Vidéo en HD disponible dans la suite.

Zapping

Fairtrade Foundation shortlists three for advertising account

LONDON – The Fairtrade Foundation has shortlisted Rainey Kelly Campbell Roalfe/Y&R, Wieden & Kennedy and Baby Creative to pitch for its advertising account.

Head of direct marketing at John Lewis departs

LONDON – Miranda Goodenough, head of direct marketing at John Lewis, has left her job to pursue a career elsewhere, according to the retailer.

The Media Week – News International podcast special, Sun Talk and The Sun Online – 1 April 2009

News International’s Alex Hole and Abba Newbery and The Sun’s Pete Picton and Chris Stevens join Media Week editor Steve Barrett to discuss the latest developments at Britain’s most popular newspaper in the Media Week podcast.

Lloyds Banking Group calls media review

LONDON – Lloyds Banking Group (LBG) has called a review of its £62m media planning and buying arrangements. It follows the merger between the two banking giants Lloyds TSB and HBOS.

Online ad market share increases to 19.2% as advertisers seek returns

Online ad spend increased to £3.4bn in 2008, a 17.1% like-for-like increase on 2007, according to the bi-annual online study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.

BMW reveals the secret behind its fuel efficiency in April Fool ad

LONDON – BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April fool print campaign created by WCRS.

And in the real world: Sun-Times, supermarkets, Google, M&S

LONDON – Today’s round-up of the biggest business stories.

Turtle Wax and Russian Standard aim for fool’s gold

LONDON – Turtle Wax making its turtles free range and Russian Standard Vodka’s lickable vodka-flavoured press ad were among advertisers’ efforts to amuse the public on April 1.