Hasta La Creative!

LONDON – Veterinary charity PDSA has appointed InboxDMG to redesign its website.

LONDON – Five’s first helping of US crime drama ‘The Mentalist’ pulled in 3.6m viewers and a 16% audience share, according to unofficial overnight figures.

LONDON – The House of Commons Culture, Media and Sport Committee yesterday (26 March), launched an inquiry into the future of local media that will consider issues surrounding the impact of digital, the effect of news aggregators such as Google, and the extent of plurality required in local media markets.

NEW YORK (AdAge.com) — For the last three years, the NBA has been remaking its entire minor-league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to 16 teams and offers marketers advertising buys across a network of 16 second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed.

LONDON – Google is making 200 sales and marketing staff redundant, of which 100 will come from the US and the remaining 100 across the other countries in which Google operates.

LONDON – Orange is today changing its ‘Gold Spot’ cinema advertising, shifting the focus of the ads from celebrity pitches for films into the production business after six years.

LONDON – Google is to axe about 200 staff worldwide from its sales and marketing operations after the company admitted that it had over complicated its operating structure.

AdFreak passed us a peek of that Padma Lakshmi Carl’s Jr./Hardee’s spot, filmed earlier this year.

LONDON – Mandarin Oriental Hotel Group has hired marketing agency London Advertising to handle its global and local ad account.

LONDON – Debenhams has shortlisted Bartle Bogle Hegarty and JWT to go head-to-head for its £15m advertising account.