Hasta La Creative!

credits:
Advertised brand: NiagaraChamber.org
Advert title: “Post-Box Waterfall”
Headline and copy text: Visit Niagara Falls. niagarachamber.org
Advertising Agency: KNARF New York, USA
Agency website: http://knarfny.com
Creative Director: Frank Anselmo
Art Directors/Copywriters: Jane Lee, Sue Won Chang, Frank Anselmo
Chief Creative Officer: Frank Anselmo
Short rationale: The curved shape of post-boxes were utilized as media space for the Niagara Falls tourism posters-creating the illusion of the famous waterfall.

NEW YORK (AdAge.com) — Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists positions that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. The Ladders expects to grow its business by 60% during the next 10 months. No wonder Mr. Cenedella smiles so much during this interview.

LONDON – Anti-poverty charity War on Want has launched a new website in a bid to raise its profile before two large scale demonstrations in London at the end of this month and next.

LONDON – The Government has launched an online discussion forum to encourage debate about its vision for a fully digital economy, as outlined in Lord Carter’s recent Digital Britain report.

LONDON – Virgin Media’s content operation, which includes channels such as Living and its share in UKTV, increased ad revenue by 10% year on year in Q4 2008.

LONDON – Myvideorights.com, the online video distribution firm backed by former Endemol chief Peter Bazalgette and ex-Sun editor Kelvin MacKenzie, has signed a two-year distribution deal with Target Entertainment.

LONDON – BBC One’s ‘Mistresses’ was overshadowed by Uefa Champions League action on ITV1 last night, as 6.6m and a 26.5% audience share tuned into watch Man United’s draw against Inter Milan, according to unofficial overnight figures.

LONDON – House of Fraser is aiming to offer “Temptation on every level” in its new spring print campaign, created by Delaney Lund Knox Warren & Partners.

LONDON – Leading marketers have told Campaign.tv that the recession will concentrate the minds of both clients and agencies.

LONDON – Budget airline Ryanair is pledging to keep customer fares down by boosting its online ad sales on its website.