Empire recruits Steven Spielberg to guest edit landmark issue
Posted in: UncategorizedLONDON – Hollywood director Steven Spielberg is to guest edit the 20th anniversary issue of Empire magazine.
John Lewis adopts Contact the Elderly as charity of the year
Posted in: UncategorizedLONDON – John Lewis has selected Contact the Elderly as its charity for 2009.
What’s a Penny Good For? Making Change.
Posted in: Uncategorized
See what 1620 pennies can become — in the span of 30 seconds! Ain’t technology somethin’.
BBC spends more money on radio shows than commercial rivals
Posted in: UncategorizedLONDON – The publicly-funded BBC spends more money on its breakfast radio shows presented by Terry Wogan and Chris Moyles than any of its commercial rivals, according to a National Audit Office report.
Twentysix hires de Wynter to head planning
Posted in: UncategorizedLONDON – Twentysix has poached Tequila\London digital strategy director Lex de Wynter to take on the same role at the digital specialist agency, where he will lead planning across its London and Leeds offices.
Royal Mail plan to cut costs by 10% expected to hit thousands of jobs
Posted in: UncategorizedLONDON – Unions claim as much as 16,000 job losses are likely at Royal Mail after managers were told to cut 10% from their office and staff costs.
WWF debuts Valentine’s-themed online activity
Posted in: UncategorizedLONDON – WWF has launched a Valentine’s-themed online campaign in the UK to encourage people to adopt an Asian elephant as a Valentine’s gift.
Asics Appropriates Chinese Legend for ‘Made of Japan’
Posted in: Uncategorized
Continuing Asics’ campaign/pop culture tribute “Made of Japan” for Onitsuka, Amsterdam Worldwide developed “Zodiac Race,” a by-land-and-sea battle between future members of the The Jade Emperor’s Zodiac Calendar.
Absolute airs backwards for Benjamin Button film promo
Posted in: UncategorizedLONDON – Absolute Radio has signed a commercial tie-up with Warner Bros Pictures that will see the radio station invert its line-up of presenters today (6 February).
Visa hires Publicis Dialog for Euro DM
Posted in: UncategorizedLONDON – Visa has appointed Publicis Dialog to a pan-European direct marketing brief for its credit and debit card business.
Rupert Murdoch warns of rigorous cost-cutting after $6.4bn News Corp loss
Posted in: UncategorizedLONDON – News Corp is embarking on what chairman Rupert Murdoch deemed “rigorous cost-cutting” as it looks to address a loss of $6.42bn in Q4 2008.
Brunette vs. Blonde Fashion Ads – Daria Werbowy Goes for Both in Roberto Cavalli S/S ’09 (GALLERY)
Posted in: UncategorizedCitroen brand unveils new logo
Posted in: UncategorizedLONDON – Citroen has unveiled a new corporate identity to help modernise the brand and improve the appeal with style-conscious drivers.
Crispin Porter & Bogusky to lay off 60 staff
Posted in: UncategorizedNEW YORK – Ad agency Crispin Porter & Bogusky, a highly successful player in the US advertising industry, has announced that it is cutting 60 jobs from its 900-plus workforce in response to the ailing economy.
Poor quarterly results trigger News Corp share price slide
Posted in: UncategorizedNEW YORK – News Corporation has unveiled a bleak set of quarterly results including an 8.3% drop in revenues and a $6.4bn net loss after a massive writedown of its broadcasting, newspapers and interactive assets.
Stars’ wages bump up BBC Radio costs
Posted in: UncategorizedLONDON – BBC Radio shows cost “significantly” more than commercial rivals due to the salaries of celebrity presenters such as Jonathan Ross, Terry Wogan and Chris Moyles, according to a report by the National Audit Office.
Avis reviews pan-European digital and direct account
Posted in: UncategorizedLONDON – Avis has called a review of its pan-European digital and direct marketing accounts.
Kellogg’s drops Phelps after bong controversy
Posted in: UncategorizedNEW YORK – Kellogg’s has become the first major sponsor to end an endorsement deal with swimmer Michael Phelps, calling his behaviour “not consistent” with its image, after the News of the World published photographs of the Olympic gold medallist smoking out of a glass pipe.
Absolut rejects £33m lawsuit for ‘stealing’ TV programme concept
Posted in: UncategorizedLONDON – Absolut Vodka has said it is confident it will win a £33m legal action brought against it by an Australian entrepreneur who is claiming it stole his idea for a charity-focused reality TV show about New York bartenders.