LONDON -Former Expedia Europe chief Dermot Halpin has been made non-executive chairman and board director at Imagini, an appointment that coincides with the digital start-up securing an additional $13.5m (£9.46m) of funding.
LONDON – Digital marketing agency LBi has launched a specialist digital PR division.
LONDON – Nokia’s chief executive Olli-Pekka Kallasvuo has revealed that the mobile phone brand is considering entering the laptop market.
LONDON – Unilever will roll out its corporate logo in its advertising from 2 March.
LONDON – Trinity Mirror plans to make £25m in cutbacks this year after revealing group ad revenues in the first two months of 2009 fell 30% year on year.
LONDON – STV Group, owner of Scottish ITV franchise Stv, increased TV ad revenue by 11% year on year in 2008, capturing 22% of the Scottish ad market.
NEW YORK (AdAge.com) — Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market.
LONDON – BlackBerry has awarded its European media planning and buying duties to Starcom MediaVest Group without a pitch, following a global marketing alignment at parent company, Research In Motion.
LONDON – Waitrose is launching a direct and digital campaign to promote its new online customer engagement programme MyWaitrose.
LONDON – Johnston Press is incorporating ad-supported video content across its 323 regional websites, as part of its wider strategy to expand its online video presence.
LONDON – Total UK ad spend in 2009 will be 8.4% lower than last year, analyst Screen Digest has warned, with what it labels “Europe’s most mature online market” unable to soften falling spend across other media.
LONDON – Channel 4’s ‘Grand Designs’ pulled in 4.2m viewers, up around a million on last week, taking it ahead of BBC One’s David Attenborough series, according to unofficial overnight figures.
LONDON – Co-operative Financial Services (CFS) has launched a social campaign against the activities of oil companies such as Shell and BP in Canada’s tar sands.
Sony Bravia is one of the best advertisers for viral videos!
After their success with their famous Bravia rabbit, their chocolate world and their amazing print campaign,
they are back with their new viral video called Sony Bravia Zoetrope!
The Bravia-drome, this huge machine in the […]
DIRECTV reminds us all of its relevance (…?) with help from fictional rival Cable Corp Inc.
Some times we don’t realise how involved we are in a phone call.
This print campaign has been launched to prevent drivers from calling when they are on the road.
This advertising campaign is illustrating 3 risky situations while calling someone one the road.
The first print ad is […]
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike Geisker
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
LONDON – Waitrose is readying a direct and digital campaign to kick off its new food club My Waitrose at the end of this month.
LONDON – Wonderbra has appointed Iris as the lead creative agency on the European launch of its latest bra.
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