(TrendHunter.com) In anticipation of our Top 100 Trends in 2008, we’re releasing this retro flashback:nbsp; The Top 100 Trends in 2007 (unfiltered and uncensored).nbsp; The report is a crowd-filtered ranking based on TrendHunter.com…
Do I really want to work your typical starting agency job right out of school? Won't I be working for the rest of my life? What's another few months? Or a year?
Since many of you are undoubtedly traveling during these holidays, we thought we’d share a story about a man missed his flight to Baltimore, from Milwaukee, yesterday.
In Milwaukee, one normally needs no more than 30 minutes for pre-flight check-in, so we felt confident that an hour was plenty. Yeeps were we wrong. Lines were strangely familiar — like what you’d expect to see when the Apocalypse finally comes and people naively decide to drive out of town or where ever and get trapped on the highway with gobs of baggage spilling out their car windows. Like that.
We were but two people away from the teller’s desk (what do you call the airport check-in people, anyway?) which we had been in for no less than 35 minutes, when some kind of airport employee budged in front of us to let the teller know he had two passengers bound for Baltimore who needed to skip the lines.
“That flight is closed. Send him my way,” said said teller.
Upon explaining this to the balding, camel-hair coat clad passenger-man, and that there was no way to get him on the plane ‘cuz it was tots too late, aforementioned passenger’s blood pressure rose from a mere boiling to what it’s like when the sun gets pissed off by stupid airline tellers. Sizzle.
The back-and-forth of “get me out of this midwestern hell” v. “Dude, I’ll meet a nice elephant and birth it’s half-elephant half Norwegian child before you get on that plane” escalated pretty quickly. IE the balding camel coat guy literally slammed his fist down on the counter, much to the surprise of teller and, well, the community of New Yorkers who were waiting to get checked in. An old guy looked at the dude in front of me with that, “Christ, I’m glad that’s not me cuz I would have punched the bitch” look.
Then someone shouted, “last call for La Guardia” and not wanting to end up like Baldy McDouchenheimer, we took care of business and checked our bags (for $40…fuckers).
Yadda yadda we got through security in no time (yay Millie-wah-kay), and decided not to run to the gate like the tiny middle eastern woman who was also on our flight. By the time we sidled up to the gate, the plane hadn’t even started boarding yet — and we secretly laughed at the gasping middle-easterner we just told you about. Sucka!
Anyway, immediately to the right of our gate was another gate (go figure) for the flight to “Baltimore” — which is a city in Maryland. And guess what? They hadn’t even begun boarding. Lolcats! And meanwhile, Baldy McD was frantically buying another ticket to anywhere, gawddamnit, anywhere within 300 miles of B-more. At least, that’s our guess, since he was definitely standing there looking all sad as we scurried off to drop our shit at the baggage claim.
We weren’t sure we could hate airlines any more than we already do, but that little encounter pretty much sealed the deal. The sooner we stop expecting anything close to humane treatment from airlines, the better we’ll be.
Just one more thing. Gas was $1.49/gallon when I was in Minnesota, so why the hell did I pay a total of $80 F.U.C.K.I.N.G. dollars to get my two checked bags to and fro? Next year, I’m shipping everything even if it costs more, just to spite the airlines. Take that!
Note to AirTran: tisk x 2. Now, if only we had gotten Baldy’s e-mail address…
More: “Spirit Airlines, WTF Are you Thinking?“
New Career Opportunities Daily: The best jobs in media
Since many of you are undoubtedly traveling during these holidays, we thought we’d share a story about a man who missed his flight to Baltimore, from Milwaukee, yesterday.
In Milwaukee, one normally needs no more than 30 minutes for pre-flight check-in, so we felt confident that an hour was plenty early to get there. Had we arrived any sooner, we’d have missed the spectacle that we’re about to share. Lines for bag check-in were strangely familiar — like what you’d expect to see when the Apocalypse finally comes and people naively decide to drive out of town or where ever and inevitably become trapped on the highway with gobs of baggage spilling out their car windows. It was like that.
We were but two people away from the teller’s desk (what do you call the airport check-in people, anyway?) which we had been queued in for no less than 35 minutes, when some kind of airport employee budged in front of us to let the teller know he had two passengers bound for Baltimore who needed to skip the lines. Budger!
“That flight is closed. Send him my way,” said said teller. We believed her, since a besweatered AirTran employee had shouted, “Last call for Baltimore!” for the second time a few minutes earlier.
Upon explaining this to the balding, camel-hair coat clad passenger-man that had just also skipped in front of us, and that there was no way to get him on the plane ‘cuz it was tots too late, aforementioned passenger’s blood pressure rose from a mere boiling to what it’s like when the sun gets pissed off by stupid airline tellers.
The back-and-forth of “get me out of this midwestern hell” v. “Dude, I’ll meet a nice elephant and birth it’s half-elephant half Norwegian child before you get on that plane” escalated pretty quickly. IE the balding camel coat guy literally slammed his fist down on the counter and shouted, “Get me on that plane!”, much to the surprise of teller and, well, the community of travelers who were waiting to get checked in. An old guy looked at the dude in front of me with that, “Christ, I’m glad that’s not me cuz I would have punched the bitch” look.
Then someone shouted, “last call for La Guardia” and not wanting to end up like Baldy McDouchenheimer, we took care of business and checked our bags (for $40…fuckers).
Yadda yadda we got through security in no time (yay Millie-wah-kay), and decided not to run to the gate like the tiny middle eastern woman who was also on our flight. By the time we sidled up to the gate, the plane hadn’t even started boarding yet — and we secretly laughed at the now-gasping middle-easterner we just told you about. Sucka!
Anyway, immediately to the right of our gate was another gate (go figure) for the flight to “Baltimore” — which is a city in Maryland. And guess what? They hadn’t even begun boarding. Lolcats! The boarding line had just formed and they were calling “zone 5” or whatever as I showed up. And meanwhile, Baldy McD was back downstairs, frantically buying another ticket to anywhere, gawddamnit, anywhere within 300 miles of B-more. At least, that’s our guess, since he was definitely standing there looking all sad as we scurried off to drop our shit at the baggage claim seven minutes earlier.
We weren’t sure we could hate airlines any more than we already do, but that little encounter pretty much sealed the deal. The sooner we stop expecting anything close to humane treatment from airlines, the better we’ll all be. In the end, we hated Baldy much less for his outrage, being that his plane was nowhere near taking off.
Just one more thing. Gas was $1.49/gallon when we were in Minnesota, so why the hell did we (as in I, singular) pay a total of $80 F.U.C.K.I.N.G. dollars to get our two checked bags to and fro? Next year, we’re shipping everything via USPS even if it costs more, just to spite the airlines. Take that, lame-Os!
Note to AirTran: tisk x 2. Now, if only we had gotten Baldy’s e-mail address…
More: “Spirit Airlines, WTF Are you Thinking?“
New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) People liked the top 30 fashion trends so much, we’ve decided to publish the top 100 fashion trends in 2008.nbsp; The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million…
Just saw a link to this video in ye olde Twitter feed. Above a chyron reading "Ad Outrage," Fox Business News' Cody Willard points out that Chrysler and GM, the most recipients of "corporate welfare," have spent "at least half a million dollars" in USA Today and Wall Street Journal to thank the American public for the involuntary loan yanked out of its pockets. Chrysler and Cerberus come in for the bulk of the beat down.
(TrendHunter.com) People liked the top 20 naughty trends so much, we’ve decided to publish the top 100 naughty trends in 2008.nbsp; Oh my.nbsp; The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several…
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Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
Via [Ads of the World]
Fox Business Happy Hour co-anchor Cody Willard called out Chrysler today during an afternoon broadcast. Willard held up a copy of the Wall Street Journal, which had a full page ad (rated at $200k) that stated, “Thank You, America”, (for that huge lump of cash we just conned you out of).
Willard kinda-sorta went off on the recently bailed-out automaker for spending so much money on the ad immediately after receiving part of a $23 billion (with a “b”) bailout. Willard notes that not only could Chrysler have accomplished the same goal with a (free) YouTube video (as one example), but they could also have placed the ad locally — injecting a teensy-amount into the strained Detroit economy.
Can these guys stop screwing up? Seriously! OK here’s the rule. Stop. Spending. Money. Multiply that by two since you’re now playing with Americans’ money — and then give us all free cars, please. You got money, so shouldn’t we get something in return! Oh right, that’s not how welfare works.
Furthermore, it’s insulting to “thank” America to begin with. First of all, nobody came to me asking if I thought it was a good idea. I’m sure you can say the same. So, thanking me after you’ve stolen from me isn’t exactly the right idea. Yes, I could have called/written Senator Clinton telling her I hated the idea, but I did not. Nonetheless, robbing Peter to pay Paul feels stupid.
And what if the bailout doesn’t work? Then what — we lose another $23 billion dollars? The automakers are supposed to view the cash as a loan, but you know who doesn’t see people getting excited about buying a Dodge Ram in the near future? This guy.
More: “Should the Big 3 Sell Cars for “Nothing” to Resolve Cash Needs?“
New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Sexy eco-bikinis made from soy, saucy hippy bikinis, bikinis with contrast patterns that highlight the nether-regions, tattoo bikinis and retro-print bikinis were just a few of many swimsuit articles that…
Blogger Chris Abraham walks you through McDonald's coffee-bar brand McCafe in Berlin. He finds that the fast feeder might well be successful at taking on Starbucks at its own game.
While statistics are easy to play with and manipulate to suit a particular argument, this video from Did You Know 3.0 offers up some stunning stats.
This is bound to be a wake up call for people who believe that Microsoft is the last company to be hit by the economic turmoil befalling us today. It has been announced that Bill Gates and company will be laying off a large chunk of their staff in various regions by 15,000 workers in light of the hard times we are in.
Now this may be a cause for alarm for most people today. Who would ever thought that Microsoft would join the fray of cutting cost by releasing most of their employees today.
According to Fudzilla, web chitter chatter to this affect is now “no longer a rumour but a fact” and it would see Microsoft’s 90,000 global workforce trimmed by approximately 15,000 jobs come 15 January. As to which countries or departments will be hit worst that remains up in the air but it is said EMEA (Europe, Middle East and Africa) and MSN could be hit hardest by the redundancies.
The economic problem is getting worse folks. Let us try to keep our heads in check and start thinking of ways to survive!
(Source) Fudzilla
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| THE ORIGINAL? Borusan Istanbul Philarmonic Orchestra – 2007 “Classical genuises & modern masters are united” Agency : Piramit Istanbul (Turkey) |
LESS ORIGINAL : Lufthansa “Austria is so cheap these days” – 2008 Agency : Mech Com House Berlin (Germany) |
| Malgré la présence de Mozart dans ces 2 images il n’y a pas beaucoup de génie à détourner une peinture célèbre. Cet exercice a déjà été fait 1000 fois et beaucoup mieux que ça… |
Electronics maker LG is sponsoring London’s fireworks display this year, helping the city ring in the new year by whoring up the deomonstration with LG’s brand colors, red and white.
The electronics maker told the Wall Street Journal that they hope to attach their brand to the optimistic feeling that’s associated with the new year. Good luck avoiding the hangover.
LG will be handing out hats and other paraphernalia before the display begins, and wants people to associate the logo colors with the fireworks colors. Per the article, there won’t be any exploding LG logo madness — just the colors.
Too bad this idea sucks. Look, we’re all about getting the name out there, and we understand why LG and London thought this was a good idea — yay, we need money and you have money so let’s team up…it’ll totally work. Wrongo, dudes. New Year’s is about restarting — and intermingling a brand with that idea is naive, at best. An LG rep told WSJ they don’t want to be crass or crude, but they left that thought behind by going ahead with this plan.
This holiday of holidays is meant to renew the spirit, and even though the spirit is helped along by champagne and other imbibements (made-up word), it doesn’t need some whorey city to slut itself out. Just this once, can’t we just keep our money grubbing hands in our pockets?
More: “Pepsi’s New Year’s Campaign is Unlevened“
New Career Opportunities Daily: The best jobs in media
Facebook has ticked off various constituencies over the years with its various new-product introductions and policies, but recently it has pushed the button of one group that advertisers have learned are a force to be reckoned with: online moms. Specifically, in this case, lactivists — or breast-feeding advocates.
Joel Best is the author of Stat-Spotting, which maybe a must read for all planners in the business.
Life moves pretty fast and the data we generate in this hyper-connected age moves even faster. That’s especially true in the field of advertising where you have Faith Popcorn, Iconoculure, Open Mind, and a myriad of other shops churning out stats. Most people are well aware that numbers can be shaky stuff in this age of “professional” consumer groupers and an internet age that encourages a game of whisper down the gigabyte.
So, um… what about all these numbers? How do you better interpret the numbers on which you are going to base a multi-million dollar campaign? How do you tell whether the statistic in that Washington Post article is fact or fiction? Does a young person commit suicide every thirteen minutes in the United States? Is methamphetamine our number one drug problem today? Best’s book takes these numbers to task. “All too often, even the most respected publications present numbers that are miscalculated, misinterpreted, hyped, or simply misleading.”
It’s a nice fast read. If you can’t be bothered to purchase the book, Best sat for an interesting interview this morning with WNYC’s Leonard Lopate. Listen to it here.
More: How To Get Your Very Own Advertising Book Deal
New Career Opportunities Daily: The best jobs in media
Jamie McCann has more than 12 years of experience as a recruiter in the advertising industry, and 10 more working in agencies. Currently, he’s the Executive Senior Partner at the Lucas Group’s Orange County office — the agency has been pairing advertising and marketing professionals with jobs for 38 years. We asked Jamie to put together a list of dos and don’ts about working with a recruiter in the current economic climate. Below are seven detailed guidelines for getting the most out of your recruiter(s).
As we begin 2009, many executives may be finding themselves looking for a new job…some by their own fruition and while others may be forced to do so due some unfortunate recent downsizing. Certainly the advertising industry has not been immune from the cutbacks hitting Corporate America. And while it’s never easy to find a job in tough economic times, it can be easier to undertake with the help of a headhunter/recruiter.
Work With an Expert
1. If you don’t take anything else away from this article, remember: work with a recruiter who is an expert in your industry. Every successful recruiter is just that, successful, because they focus all their energy in one niche. It doesn’t make sense to work with one who “brags” about working in advertising and accounting and construction and IT.
Why would you want to work with one who isn’t a specialist? You don’t call your plumber when your cable TV goes out, do you? And, if you find a recruiter that is dedicated and works exclusively in your area of expertise, you’ll be much, much better off. For example, I solely recruit for and with the strategic development minds, not the creative departments. Think of it this way — when you’re re-doing your kitchen, you want the cabinet maker to build cabinets not install the sink. Sure, both are kitchen-related projects but…you get the picture.
Now let’s take it one step further: if you can find a headhunter who has had personal experience in the area you’re looking for yourself, you’re golden. Reason being, they have been in your shoes. They have either been the one hiring or the one looking for a job, so they should ‘get it’.
Focus on Your Niche
2. So, how do you find a recruiter who is so narrowly focused? Simple, just ask. Ask a trusted colleague. Ask your boss. You could even ask a recruiter. If that recruiter is not in your specific field, they should be able to refer you to one that is. Another way is to use one of the professional online social networking sites like Linked In. There are thousands of recruiters on that site alone. Also, you can Google keywords like: Recruiter, Advertising, Account Management.
Click continued to read on.
More: “No Wukkas: The Best Headhunters In The Business“
New Career Opportunities Daily: The best jobs in media
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
