Pepsi Max: Lonely Calory, Noose

Lonely Calory, Noose

One very very lonely calorie.
Pepsi Max

Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein

IPA awards to recognise small-spend campaigns

LONDON – Next year’s IPA Effectiveness Awards will reflect the economic belt-tightening by being confined to campaigns with budgets of under £2.5 million.

Guerrilla Wish-Gathering – ‘Fifty People One Question’ (VIDEO)

(TrendHunter.com) The premise of ‘Fifty People One Question’ by Crush & Lovely is simple: Ask people what they wish to have happen by the end of the day, then film their responses.

Set to the dulcet tones of Louis Armstrong,…

Virgin signs with Yahoo for mobile portal search

LONDON – Virgin Media has signed up Yahoo to provide search facilities on Virgin Media’s enhanced mobile portal.

iPhone Mods for the Visually Impaired – ‘Silicon Touch’ Case (GALLERY)

(TrendHunter.com) This ‘Silicon Touch’ iPhone case designed by Bruno Fosi ensures that even the visually impaired can enjoy the touchscreen wonder that is the iPhone.

The ‘Silicon Touch’ is engraved with a series of buttons…

Public View – Waitrose ‘Christmas at Waitrose’ by MCBD

LONDON – How was the Christmas ad for Waitrose received by members of the public?

No minimum alcohol price in Queen’s Speech

LONDON – Ministers have rejected proposals to introduce a minimum price for alcohol in the Queen’s Speech following concerns that it could alienate voters in the recession, but there will be curbs on drinks promotions.

Gesture-Based Car Customization – The BMW Product Navigator (VIDEO)

(TrendHunter.com) The ability to customize your own BMW is badass enough, but doing so virtually through a Microsoft Surface with BMW’s Product Navigator takes this technology to the extreme.

Drivers can customize their…

City Republic: Intervention is the order of the day

LONDON – The main stock markets in the US and London rose by 17% and 13.5% respectively last week, so everything’s all right then is it?

Britney Spears’ X Factor comeback pulls in 12.8m viewers

LONDON – Britney Spears’ first live performance in the UK for four years helped ITV1’s ‘The X Factor’ pull in a peak audience of 12.8m viewers on the Saturday night show, according to unofficial overnight figures.

Bollore to ask for board seats after talks with Napier

LONDON – Vincent Bollore, the chairman of Havas, will begin his efforts to finally win seats on the Aegis board following the departure of chief executive Robert Lerwill last week.

17 Nature-Inspired Fashion Collections (CLUSTER)

(TrendHunter.com) It’s no surprise that nature influences a number of high-profile fashion and jewelry designers; the environment and haute couture have a number of parallels.

In nature, beauty is organic and not airbrushed…

BMB sells 49 per cent stake to Cheil

LONDON – Beattie McGuinness Bungay has sold a 49 per cent stake in the agency to Cheil Worldwide for an undisclosed sum.

Scheduling Online Shopping – Mapping Hourly Cyber Monday Deals (VIDEO)

(TrendHunter.com) As online shopping continues to grow in popularity, retailers are offering special Cyber Monday deals by the hour. Just like the door-busting sales offered on Black Friday, these savings are good only…

A Generation of Local TV Anchors Is Signing Off

Cost-cutting at many local stations includes the big salaries commanded by news anchors.

44 Toothsome Innovations (CLUSTER)

(TrendHunter.com) Robert Pattinson of ‘Twilight’ is a household name among teens, but the 22-year-old actor says that he hasn’t quite gotten used to admirers wanting him to bite them. As Robert Pattinson tells People Magazine,…

Doris Dungey, Prescient Finance Blogger, Dies at 47

Ms. Dungey wrote under the pseudonym Tanta for Calculated Risk, the finance and economics blog.

In History Magazine, North and South Clash Again

The special Abraham Lincoln issue of American Heritage magazine displays an ad for a Civil War ring emblazoned with the Confederate flag.

CNN Pitches a Cheaper Wire Service to Newspapers

With its wire service, CNN is taking aim at The Associated Press, the largest news-gathering outlet in the world.

Celebrating Luxury in the Time of Melancholia

Time Style & Design, a new magazine from Time, focuses on expensive goods even as consumer buying wanes.