No Wukkas – The Job Hunt (Copywriters Jumping Ship)
Posted in: UncategorizedMaybe you need to make a deal with yourself just like Robot Katie Holmes did for Tom Cruise just two long year ago. Perhaps, it’s you might go client side. It’s time for No Wukkas – the job hunt.
1. Copywriter – BCBG, Los Angeles, CA
Develop unique conceptual ideas and communicate these through creative writing skills. Define/maintain the voice of the various brands through consistent and creative writing. Blah, blah, blah. Get more job details here.
2. Copywriter – Zipcar, Cambridge, MA
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New Career Opportunities Daily: The best jobs in media
11 Non-Digital Datebooks and Unique Calendars (CLUSTER)
Posted in: UncategorizedGood Ideas In Mobile
Posted in: UncategorizedCheck out the video above if you missed the first of PSFK’s Good Ideas Salon with speakers Allison Mooney (PSFK/Mobile Behavior), Kevin Slavin (area/code), Alistair Fulton (Deloitte), Florian Peter (CScout) and Steve Roberts (Shoptext) discussed what Good Ideas we might see in the mobile space in 2009.
The next event is Good Ideas in Design. You can get your tickets here.
More: Alan Rambam And Omnicom Go Mobile
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New Career Opportunities Daily: The best jobs in media
Facebook Advertising Isn’t Dead
Posted in: UncategorizedDon’t Just Talk the Grill; Rock the Grill.
Posted in: Uncategorized
Pay close attention. The object behind the Grill the Goodness advergame is to put items on the grill, then use various tools (spatula, tongs, fork) to achieve two objectives: cook the food properly, and swat sticky fingers that try to steal the food before it’s done.
Hill and Valley Inspired Ceilings – Rosso Restaurant Decor (GALLERY)
Posted in: UncategorizedBazaarvoice Multiplies the Power of Product Reviews
Posted in: Uncategorized
NEW YORK (AdAge.com) — Bazaarvoice, the company that introduced online consumer reviews to sites such as Bestbuy.com and Walmart.com, is introducing a service that would help increase the number of reviews on retailers' websites, driving sales. The idea is that consumers can submit product reviews on a manufacturer's website and then those reviews can be forwarded to the retailer sites.
The Media Week Podcast – 19 November 2008
Posted in: UncategorizedMedia Week editor Steve Barrett, news editor Tristan O’Carroll and press editor John Reynolds discuss the job losses at The Independent, the TV trading season, thelondonpaper, a new launch from Bauer, Havas Media UK, plus the team tackle the biggest stories from the media industry this week.
AARP Orders Investigation Concerning Its Marketing
Posted in: UncategorizedTomb Raider Does Site-Takeover, Content-Manipulation Thing
Posted in: UncategorizedAnthropomorphic Fencing Fashion – ‘Skorpions’ Collectino by Joanna Berzowska (VIDEO)
Posted in: UncategorizedBright Ones: Linda Bustos Will Make You Smile
Posted in: UncategorizedCBS Moves Media Buying to OMD
Posted in: Uncategorized48 Ways Alcohol Is Being Glamorized – From Luxury Liquor to Mary Delgado’s Arrest (CLUSTER)
Posted in: UncategorizedMale Breast Support – Bras For Men (VIDEO)
Posted in: UncategorizedA Micro-Tale of Two Cities, and their Creative Corridors
Posted in: UncategorizedThe term “Creative Corridor” refers to a geographic region of indeterminate size where creative business occurs. At least, that’s the perception we got when reading up on it. Most recently, two major US communities have used this label in efforts to regain the creative types that for one reason or another have gone elsewhere.
Detroit and Louisiana aren’t exactly beacons of creative light these days — at least not the kind that amounts to business development. Detroit is losing more of the auto industry and Louisiana is still recovering from hurricanes Katrina and Rita. The end result for both: brain drain.
In early 2008 the Federal government provided Detroit Renaissance (which provides leadership to accelerate the economic transformation
of Detroit and Southeast Michigan) $282,000 toward enticing creative business and people to the area.
Detroit’s creative corridor is the area between downtown and New Center Detroit.
The story is basically the same for Louisiana. Its creative corridor surrounds Interstate 10 (the southern most east-west highway in the country), which was ravaged by Katrina. As with Detroit, a group in Louisiana called The Baton Rouge Area Foundation (BRAF), seeks to bring creative business and people back to the region.
To help them, BRAF invited GSD&M Idea City to pitch their ideas to Louisiana’s decision makers.
We see a dilemma in the effort to bring people back to both these cities. Neither has the business infrastructure to support people moving back. It’s a case of which comes first: the business or the people?
What do you think: can Detroit and Louisiana regrow their creative corridors sans the fundamental pieces? Which cities do you think are the most creative and which have the best campaigns/environment for creative business and people? Tell us, in the comments section.
More: “Creativity Magazine Evolves”
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Textin’ Turkey
Posted in: UncategorizedCooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There’s little room for error.
That’s why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981.
Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing a starring role in a Thanksgiving episode of NBC’s “The West Wing.” President Josiah Bartlet called the hotline for advice.
This year, Butterball’s “Turkey Talk-Line,” is going Web 2.0 by way of blogging and “turkey texts,” according to Ad Age.
“We know that consumers are looking for information on the go and on demand,” said Bill Klump, senior VP-marketing, Butterball.
Consumers can sign up for text messages that give thawing reminders and temperature guidelines, read blogs written by “seasoned home economists,” participate in live chats or watch how-to videos at Butterball.com.