‘You Should Always Use Protection. Who Doesn’t Use Protection These Days?’
Posted in: UncategorizedTo promote Fortify’s enterprise security program, Hanft Raboy and Partners built The Golden Server, a craps-style advergame that compares shoddy security solutions to “gambling with [your] business.”
‘Sibling Rivalry’ Makes Artistic Contribution to Zune Arts
Posted in: UncategorizedIt’s bloody disgusting. And knowing that, you can probably guess all that paint isn’t coming from a Kelly Moore bucket.
$3,500 Christmas Stockings – Haute Couture Holiday Decor (GALLERY)
Posted in: Uncategorized‘Unworry’ Brings ‘Unclevers’ Out of the Woodwork
Posted in: UncategorizedRiffing on some vague notion that Australia isn’t sophisticated enough to conceive of “exotic” naturally-grown foods or handbags worth more than cars, the NRMA’s “Unworry” ad invites Aussies to “uncomplicate, unstress and” — naturally — “unworry.”
Guardian website breaks 25-million user barrier
Posted in: UncategorizedLONDON – The websites of national newspapers in the UK experienced their strongest month in October, attracting more unique users than ever before, according to ABCe results published today.
ABCe figures show UK increases lag behind global growth
Posted in: UncategorizedABCE ANALYSIS – While British newspapers’ websites posted record global traffic for October, their UK-specific audiences are expanding more modestly, analysis of ABCe data shows.
Credit Crunch Superstitions – Yellow Underwear Means Money
Posted in: UncategorizedCrush, Dentsu Canada ‘Visualize’ Lexus IS F
Posted in: UncategorizedProvided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what it would look like.
ITV free of CRR disputes reveals half-year report
Posted in: UncategorizedLONDON – Agencies and advertisers raised no complaints over ITV’s compliance with the contract rights renewal mechanism between April and September.
Fast Food Financial Bailouts – Burger King’s Guerrilla Wallet Campaign (GALLERY)
Posted in: UncategorizedAnimals voice approval of Mercedes safety
Posted in: UncategorizedCreatures of the forest don’t get to narrate too many automotive ads, but they do in this Mercedes-Benz campaign from German agency Jung von Matt. See the four ads here. The idea is that the vehicles’ special handling and brake controls have saved these beasts from getting splattered all over the street—a happy development that they discuss in the copy with varying levels of awareness. Of the four creatures, only the pig really gets philosophical about what’s happened. The others are mostly oblivious, embarrassed and, in the case of the squirrel, still thoroughly panicked.
—Posted by Tim Nudd
What has Donny Deutsch been up to lately?
Posted in: UncategorizedIt doesn’t include any swimsuit pics, but an article about Donny Deutsch in the new issue of Success magazine is revealing in its own way. Among the tidbits: In his current role at Deutsch Inc., he “considers himself more of a ‘spiritual leader’ ” than a “buttoned-up company chairman”; while doling out tough advice to would-be entrepreneurs who watch his CNBC show, The Big Idea, he “believes in being honest, not mean”; his “very specific rituals” include a daily breakfast of six egg whites with American cheese; and he’s an “avid runner” who covers “four to five miles several days a week before meeting a standing 7:30 dinner reservation with friends at one of a dozen top Manhattan bistros.” If you wish to emulate Deutsch, don’t stay up too late reading about him: “He is usually in bed by 11:30 p.m.”
—Posted by Mark Dolliver
Mail Online takes third spot from Times Online
Posted in: UncategorizedLONDON – MailOnline boosted its unique user numbers by more than 18% in October to overtake Times Online for third position amongst the national newspaper websites, as Guardian.co.uk continued to stretch its lead, according to the latest ABCe figures.
Fuel Cell Supercars – The Honda FC Sport Concept (VIDEO)
Posted in: UncategorizedAsda launches digital magazines shop with free offer
Posted in: UncategorizedLONDON – Asda is offering free digital copies of the top 100 consumer magazines to the first 10,000 people to sign up for its online sales partnership with John Menzies Digital.
RPM3 Beechwood rebrands as Libertine
Posted in: UncategorizedLONDON – Independent creative agency RPM3:Beechwood has renamed itself as Libertine.