Hasta La Creative!

Above, please find a demo reel for J. Walter Thomspon from say, 1985 or so. Ah, the go-go 80s. Joe Montana? Come on you love him. What’s super awesome about this vid is that all of the brands highlighted on the reel are no longer at JWT. And really – twenty years later, why would they be? Still, it’s fun to watch the Burger King, the Discover card and Kodak brands flash by to the beat of some Footloose-like tune with the refrain “J. Walter does that.” It’s an advertising time capsule and, a lesson.

Seriously. The 80s man. Tough times for the agency. In 1987, J. Walter Thompson was swallowed up by WPP. At the same time, long time and current client Ford announced major cutbacks in the account. The Goodyear Tire and Rubber Company, furious over a British attempt at acquiring its stock, dumped Thompson. The shop also lost The Discover card and Burger King that year. The latter went to N.W Ayer marking the largest account switch in history up till that point.

Still, J. Walter survived. And really, we’re betting that despite the doomsday spiel and apocalyptic predictions, JWT and many other agencies will live to fight another day.

More: Rosemarie Ryan and Ty Montague Appointed President and Co-President, CCO of JWT North America.

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New Career Opportunities Daily: The best jobs in media

To say that showing breasts and rear-ends will always sell goods is (in advertising) the understatement of the century. We’d venture that you probably looked at the image above more than once to see if that’s a nipple or a shadow. Right? And now, your brain will forever tie the American Apparel brand to sex (your notions of female degradation aside, sex is sex). You’re screwed. Heh.

American Apparel has long shirked American prude-ness in the interest of selling their goods. On paper, the idea that bare-bodied females can sell clothing makes no sense. But clearly, on billboard it’s gold. And now, the same is true for flash banners. Click here to see what we mean. And then tell us what you think in the poll below.

American Apparel’s Use of Sex is…
( polls)

via Adrants

More: “One Hand Bites The Other: American Apparel“

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New Career Opportunities Daily: The best jobs in media

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—Posted by David Gianatasio