NEW YORK (AdAge.com) — Ad Age's annual Media Mavens lunch honored 16 agency and marketer executives who are at the forefront of changing how the industry thinks about using media to reach consumers.
CHICAGO (AdAge.com) — Michael Phelps is racking up endorsements like they're gold medals. The Olympian has inked a deal with Subway to represent the brand "across all marketing channels" in a campaign touting the chain's variety of offerings. Mr. Phelps also helps promote Kellogg, Visa, Speedo and Rosetta Stone.
(TrendHunter.com) Sick of boring protein drinks? Customize your own! YouShake Make-A-Shake is the protein power you personalize, so it will only have the flavours you like and be supplemented with the ingredients you need…
Check out: http://www.volvocars.com/XC60
Advertising Agency: Euro RSCG 4D Amsterdam, The Netherlands
(TrendHunter.com) Let’s be honest. Nude tones are always hot, and if you like the look of bare feet, these hot new boots are for you! These pale suede boots, complete with peek-a-boo toes, are all the rage in Hollywood…
– Juhll is the company of Jennifer Uhll, the former creative director at Lower My Bills who ushered in a new style of banner-making (NYT had the story a couple of years ago). Adverlicio.us has an entire gallery.
– What Kind of Blogger Are You? (The tool is kind of like those generic heartwarming zodiac readings that feel oh so personalized.)
– Dissecting Influence is a newly discovered blog that focuses on what’s going on inside your (your!) head.
– Why. So. Serious. (in Heath Ledger’s voice): “I’m not sure if this is supposed to be some sick, Brazil-inspired joke, but the “thought leaders” at Ad Labs raided the Half Bakery to come up with ten “half-baked” advertising ideas that they hope to see in the future. Ad Labs calls them “brilliant”; I call them scary, and not good scary.”
– Make any photo a Polaroid photo with Poladroid.
– iPhone apps that never passed through the gates of iHeaven.
– Google classifieds search in Russia (in Russian).
In case you missed the myriad of IMs, texts and blog posts your friends have been sending you – here’s the video from Droga5 for Guitar Hero. Yahoozee! I totally dig it.
How can they be so darn hip on one hand and than total shite on the other with say things like um, Honeyshed? OOOHHH. That’s right. We hear that Droga5 DOES NOT create the content for Honeyshed. They do sales and the commercial spots. Apparently, and we say apparently, that’s all Smuggler creating that horrific content. Somehow, it makes the Honeyshed fiasco make total sense, right?
More: Puma Gives Droga5 $100M
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) In addition to his impressive fashion design resumé–creating the line and world of Dior Homme for Christian Dior and relaunching YSL Rive Gauche Homme, for example–Hedi Slimane is an amazing and bold…
Someone needs to stop Michael Phelps. He is seriously close to being what we call a spokeswhore. He’s already got Speedo, Visa, AT&T, Hilton Hotels, Kellogg’s, Guitar Hero, Pizza Hut and now, Subway.
Subway restaurants has “announced today a long-term partnership with world champion swimmer Michael Phelps. Mr. Phelps will be representing the brand across all marketing channels and joins an impressive list of athlete partners that have included Michael Strahan, Ryan Howard, Kimmie Meissner, Tony Parker, Laila Ali and Reggie Bush.“
When is too many sponsorships bad for the brand that is Michael Phelps? Perhaps, Octagon, the agency that markets Phelps to the public, needs to take a step back and consider. Anyone recall the Phelps/Kellogg’s disaster of 2008? Just because you can, doesn’t mean you should.
More: Nike’s Sacrifice for the Country
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(TrendHunter.com) An incredible video called ‘Bike Hero’ is making its rounds on YouTube, sparking a flurry of skepticism from commenters that the viral is actually a guerrilla ad for Activision.
‘Bike Hero’ is made by…
This is a pretty cool promotion. The King is dropping wallets full of cash and a Burger King gift card. Don’t run out into the streets just yet though! The promotion is just happening in Chicago and Orlando right now.
Black Friday ads have more appeal than ever this year as people battle with obligatory, as well as pre-holiday, purchases in an economy plagued by a recession.
Ikea, for example, is trying to lure customers…
(TrendHunter.com) TiVo has teamed up with Domino’s Pizza to allow TiVo users to order pizza and track their orders using their broadband connection. Hungry couch potatoes can either order their Domino’s for delivery or…
YORK, Pa. (AdAge.com) — In this glum economy, everyone could use a little elf. And so OfficeMax is bringing back its viral-video hit promotion "Elf Yourself" for the third year, this time in partnership with JibJab, a digital entertainment company with extensive experience and technology in the replace-your-face video genre.
2011 is gonna be pretty hairy. I have every confidence, though, that USA Today will crawl out of the post-apocalypse media rubble with a wide grin on its brightly hued face, reporting glowingly on Carrie Underwood's new project.
Toshiba just released an amazing new advert, ‘Time Sculpture,’ which utilizes the bullet time film technique seen on the movie ‘The Matrix.’ The ‘moving snapshots of time’ process was achieved with an…
(TrendHunter.com) Designers Erin Hayne and Nuno Goncalves Ferreira’s ‘Please Touch’ pillow is a heat-sensitive pillow that changes color when exposed to body heat. When the pillow is touched, hugged or leaned against, a…
DETROIT (AdAge.com) — Detroit's three carmakers are getting a second chance to make their cases for loans from the federal government, which, if necessary, will hold additional committee hearings the week of Dec. 2.
Update: Apparently, a friend owns the villa, not the agency.
“Give us a project, we’ll give you a villa.”
That’s the headline that accompanies Ad Store‘s offer to potential clients. Here’s the rest;
“At The Ad Store New York, we not only show you great results, we’ll also show you our appreciation. Give us a project* and we’ll give you seven days/six nights for 2, free at this magnificent villa in Puglia, Italy. Don’t think of it as a bribe. The entire package can be used as a great incentive for your employees. After all, great work should reap great rewards. At least it does at The Ad Store.”
Wait, is this bribery? Maybe not, but it’s definitely a different approach. But um, why do they own a villa?
More: “Dell Throws a Blogger at AgencySpy and Tribble, to Dispel Jones Rumor“
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New Career Opportunities Daily: The best jobs in media
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