Personalized Gifting – John Lewis 2008 Holiday Shopping Ad Campaign

There’s no doubt that the doldrums of the current global economy will heavily influence this holiday shopping season, but this ad by Lowe London for John Lewis hopes to attract buyers of a different sort.…

For ‘60 Minutes,’ a Jump in Ratings

“60 Minutes” on CBS has been the most-watched program in the nation the last two weeks — including the full episode on Sunday devoted to Steve Kroft’s interview with Barack and Michelle Obama.

93 Wireless Gadgets for Mobile Lifestyles – From Bluetooth Helmets to Wi-Fi Washbaskets (CLUSTER)

(TrendHunter.com) Wireless gadgets have become a necessity to accommodate our increasingly mobile lifestyles. Consumers now demand to access the Internet, read their e-mail, receive phone calls, listen to music, and play…

Eco-Friendly Nightclubs – Greenhouse Opens in NYC (UPDATE) (GALLERY)

(TrendHunter.com) The Big Apple got a bit greener this week as the eco-friendly Greenhouse nightclub opened its doors. The 6,000-square-foot club is the first in the state of New York to apply for LEED certification, and…

Personalized Audio Waveform Jewelry – Accessories Shaped by Sound (GALLERY)

(TrendHunter.com) If you think you’ve seen it all in personalized jewelry think again. Sakurako Shimizu’s laser-cut rings feature visual representations of recorded sounds.

For example, the pair of gold bands that lead…

PET Bottle Jewelry – Mana Bernandes’ Eco Designs (GALLERY)

(TrendHunter.com) Brazilian artisan Mana Bernandes makes the most amazing eco jewelry from PET bottles, the containers commonly used for beverages and water. She cuts them up and then groups them into necklaces, bracelets…

Real-Life Video Games – ‘Bike Hero’

An incredible video called ‘Bike Hero’ is making its rounds on YouTube, sparking a flurry of skepticism from commenters that the viral is actually a guerrilla ad for Activision.

‘Bike Hero’ is made by…

Ordering Pizza via TV – TiVo Tracks Your Domino’s Order

TiVo has teamed up with Domino’s Pizza to allow TiVo users to order pizza and track their orders using their broadband connection. Hungry couch potatoes can either order their Domino’s for delivery or…

Credit Crunch Food Certificates – Mega Restaurant Discounts (VIDEO)

(TrendHunter.com) Times are hard, but as the saying goes, “ya gotta eat!” Here’s your chance to eat for free, well almost, but you better hurry. Restaurant.com is offering a mega special through November 20. While their…

Visor Toupees – ‘Flair Hair’ (GALLERY)

(TrendHunter.com) The ‘FlairHair’ combination visor/hairpiece from Kotula’s is so bizarre that it’s perfect. Bald golfers, coaches and outdoor sportsmen everywhere no longer need worry about exposing their dome to the elements.…

Glass Mobile Phones – ‘Glassy Glassy’ by Mac Funamizu (GALLERY)

(TrendHunter.com) Mac Funamizu is a household name at Trend Hunter for his mind-boggling designs, and this ‘Glassy Glassy’ translucent mobile phone concept is no exception.

The double layers of glass shield an incredibly…

Turbodiesel Trophy Trucks – The 2008 VW Touareg Baja Racer (VIDEO)

(TrendHunter.com) Volkswagen unveiled their 2008 VW-Red Bull Baja Race Touareg TDI Trophy Truck at the Los Angeles Auto Show this week. Its verbose name doesn’t exactly roll easily off the tongue, but the Touareg Baja Racer…

Lighting for Small Spaces – The Corner Lamp (GALLERY)

(TrendHunter.com) When decorating a small space, every inch counts; Jeni Rodger’s Corner Lamp makes the most of forgotten corners. From a front view, the Corner Lamp appears to have a round base; however, the rear of the…

Advertising Lab Turns Four

It is amidst cries announcing the death of blogging that AdLab celebrates its fourth birthday this week (the official DOB is November 12; we are late to our own party). Thank you for reading AdLab over the past year, bookmarking it, sending it to friends, adding it to blogrolls, and writing back.

Traditionally, some numbers:

  • Total page views: ~1,909,881 (up from 1,362,218 in AdLab’s third year, up from ~580,232 the year before, and ~130,000 on its first birthday)
  • Total RSS readers: ~11,000 (up from ~3,900 in Y3, ~1,200 in Y2 and ~200 in Y1)
  • Posts served this year: 362, to the total of 2,312. It’s only half the previous year’s volume (700, total of 1950 by Y3).
  • AdSense revenues also halved, which can attributed to the last year’s redesign. On the other hand, Balihoo’s sponsorship this year kept the blog in the relative green (thank you!).

So, I’ve gone easy on posting stuff this year, and there are a couple of reasons. One is that there’s less blogging time now that my family has grown 50%. More importantly, blogging is tough once you’ve been on the same beat for some time. I’m sort of running out of novelty stuff like Holopops, and ads on butts are exciting only the first three times even if they may well be the future of advertising.

While I’m considering other options, why don’t you shoot an email or leave a comment if there’s a topic you’d like to see covered here in the next year?

Earlier:
Advertising Lab
Turns Three
Turns Two
Turns One

Future Now: Reality Augmented Through Mobile Phone


This is the future of mobile search and augmented reality as imagined by a Tokyo designer and published in February 2008.


And this is a video of an Android phone running Wikitude that checks your geo coordinates and tells you what it is you are looking at.
— via Erwin van Lun

34 Innovative Gadget Charging Solutions (CLUSTER)

(TrendHunter.com) Lugging chargers for your electronics isn’t exactly convenient, especially when you’re dealing with bulky plug-in devices. Everyone seems to have different charging concerns; some people struggle with…

Talcid: Green curry

Green curry

Don’t be scared of your food.

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Helmut Bienfuss
Art Directors: Christian Steuler, Michael Plüchhan
Copywriter: Kenny Blumenschein
Photographer: Sabiene Scheer

Talcid: Paella

Paella

Don’t be scared of your food.

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Helmut Bienfuss
Art Directors: Christian Steuler, Michael Plüchhan
Copywriter: Kenny Blumenschein
Photographer: Sabiene Scheer

Talcid: Spaghetti

Spaghetti

Don’t be scared of your food.

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Helmut Bienfuss
Art Directors: Christian Steuler, Michael Plüchhan
Copywriter: Kenny Blumenschein
Photographer: Sabiene Scheer

Online Ads Slowing Down Too

NEW YORK (AdAge.com) — The bottom hasn't fallen out of online advertising, but growth has certainly screeched to a halt. That's the takeaway from the latest figures from the Interactive Advertising Bureau, which said third-quarter online ad revenue reached $5.926 billion, only a 2% increase from the prior quarter.