(TrendHunter.com) Angelina Jolie and Brad Pitt highlighted our culture’s obsession with violence a few years back in their “Domestic Bliss” photoshoot with famed photographer Steven Klein for W Magazine.
Three years later,…
LONDON – McDonald’s, KFC and Burger King are among six well-known fast-food brands that have pledged to make changes to their products to make them less unhealthy.
LONDON – Shoppers will be cutting back on the number of presents they buy this year and reining in their spending on socialising according to the latest Brand Republic video — watch it now.
Representatives for the country’s largest actors’ union and an alliance of Hollywood studios met for the first time in four months on Thursday.
The New York Times Company sharply reduced its dividend just a year and a half after a major increase, as the company seeks to conserve cash amid concern about dwindling profit.
(TrendHunter.com) While everyone is looking for Black Friday ads to prepare for the Black Friday 2008 shopping madness that is about to come, The Gap keeps things in the family with Jennifer Hudson and a family-themed set…
Despite strong television ratings for the Games in vital markets, the Summer Olympics failed to provide the expected surge in advertising in China.
he CW network has canceled its low-rated Sunday lineup and ended a $15 million deal with Media Rights Capital, the company that produced the shows.
The News Corporation announced Thursday that Roger Ailes, the chairman and chief executive of Fox News, had signed a new five-year contract with the company.
(TrendHunter.com) Jennifer Garner may have just been granted a permanent restraining order against her alleged stalker, but she and other high-profile individuals can never truly let their guard down.
These innovations…
Cake is a big thing in auto ads lately. Last year, Fallon London baked up that sedan-shaped cake for Skoda. And now we have this McCann Argentina spot in which a pair of twentysomethings drive their Chevy Spark through a giant wedding cake. The meaning of the stunt is unclear, but it probably has something to do with rebellion. The tagline is, “Life has just begun.”
—Posted by Tim Nudd
When Microsoft hopped into bed with Crispin Porter + Bogusky, many of us hoped the lovechild would be some kind of freakish sideshow abomination that would polarize the ad world. Instead, people ended up split between “eh” and “meh.” So, it was with a strange sense of fulfillment that I watched this disturbing unofficial viral ad for Zune, created by directing duo Sibling Rivalry. Now that CP+B has been handed Microsoft’s also-ran MP3 device, maybe they’ll be able to pull something equally innovative out of their ass.
—Posted by David Griner
“People love to see stuff get destroyed,” says Colle + McVoy group creative director Dave Keepper of the agency’s new 60-second nightly drawing show for the Minnesota State Lottery. Now there’s a simple, coherent marketing strategy we can all get on board with. The client sure did, so we’re treated to giant balls (made of cast iron, weighing 84 pounds each) crashing through cars, furniture, fish tanks, etc. After the demolition, the voiceover says: “Let’s drop the winning numbers and see if we can’t get you a new [car/furniture/fish tank],” and the night’s winning numbers are shown on different falling balls. Hey, it’s Minnesota, where winters are cold and long, and pretty much anything passes for entertainment. And Colle + McVoy has made more than 50 of these spots, so they won’t get old. Remember the days when lottery-drawing shows had numbered ping-pong balls sucked up into clear glass tubes? Crap, I feel old.
—Posted by David Gianatasio
There are several lessons to learn from McKinney’s campaign for Gold’s Gym. First, these places play excessively loud music, ranging from rave/disco and thrash-rock to Italiano, all of it brain-numbingly bad. Also, too many leg lifts make a person hallucinate and see troubling messages with each rep: “pressure,” “critics, “cynics,” “your own doubt.” Yikes, I’m not getting on one of those things. Finally, everyone in the place is in much better shape than I am, except for that beefy guy in the “Anti-Pasta” spot. He looks angry and stupid, like he wouldn’t have anywhere near enough IQ points to “know [his] own strength.” So, I’m gonna pass on a membership. One wrong look, and that big ape’s liable to snap me in half like a twig.
—Posted by David Gianatasio
This old-school Pabst Blue Ribbon ad has one of the most schizophrenic voiceovers I’ve ever heard. The poor announcer keeps asking himself, “What’ll ya have?” And responding in the same voice. Even the animated couple watching the boxing match sound like him. I can imagine the poor woman whose voice occasionally graces the jingle having to shove her demented partner out of the way so she can get to the microphone. The effect is so unsettling that it’s hard to pay attention to the ad itself. Which is a shame, because that self-pouring glass would have caught on if they hadn’t been too busy wrestling that announcer into the straitjacket to market it properly.
—Posted by David Kiefaber
(TrendHunter.com) Haley Joel Osment’s Broadway debut may end prematurely. The souring economy has not been kind to Broadway, and according to the New York Times, ‘American Buffalo’ has posted a provisional closing notice…
If you had ever told me that someday I would be writing about a Hello Kitty kitchen set, I would have promptly laughed at you and thought of a rather creative expletive to respond with.
Yet, here it…
You know, like a candy cane, except with peeled-off bits of other people’s faces.
One of the remarkable elements of the recent US Presidential election was Barack Obama’s online campaign executed by Chris Hughes (24 and co-founder of Facebook). The achievements in effective social media engagement have been written about extensively but the true magnitude, importance and influence of this channel have been unknown until now.
The Washington Post today […]
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
