LONDON – Here we go then, VAT to be reduced from 17.5% to 15% to pump £12.5bn into the economy and the top rate of tax to be increased to 45% on incomes of over £150,000 — although not until after the next election.
(TrendHunter.com) The music industry’s hottest stars treated their fans to a sort-of runway show at the red carpet of the 2008 American Music Awards which took place Sunday November 23 at the Nokia Theatre in Los Angeles.…
LONDON – Motorcycle manufacturer Kawasaki Motors UK is to work with Eclipse Marketing to introduce an online Customer Satisfaction Index survey programme, covering the whole of its sales and after-sales areas.
Beervertising is my favorite facet of marketing. When beer ads are done well, they’re so visually stimulating that the reader or viewer feels the need to discuss the ad with a friend.
Beer doesn’t exclude…
Reporting on what cannot be reported is something in which the British have much more experience.
Mr. Gish shined a spotlight on corruption and environmental degradation in southeastern Kentucky as an award-winning publisher of The Mountain Eagle of Whitesburg.
Forget Ravanelli’s shirt over the head, the Klinsmann dive and Crouch’s ‘robot’ dance–there’s a new football celebration craze about to hit the UK. The race is on for Premier League stars to claim a five-figure…
Since she became chief executive 20 months ago, Mary Berner has been a jolt to the system for this stodgiest of media companies.
A handful of new Web sites are out to help shoppers save money by searching eBay for misspelled brand names.
The Kaiser Family Foundation is seeking to fill a niche left by the decline of the traditional news media.
Some call it Big Brother, but who can resist? It’s just so darn useful.
I've got a few questions for American magazine publishers: Are you in or are you out? Do you still believe in the very act, the very business, of publishing? And do you still believe in presenting carefully selected words and pictures — expertly produced information — for a targeted audience or do you not?
BATAVIA, Ohio (AdAge.com) — Research OgilvyAction conducted with more than 6,000 shoppers across multiple channels in the U.S. in February and March indicates far more impulse purchases are driven by tactics like those low-tech cardboard displays found at the end of aisles rather than temporary price reductions.
WASHINGTON (AdAge.com) — Now that Rep. Henry Waxman has been named chairman of the House Energy and Commerce Committee, many in the media and advertising industries are wringing their hands with worry. But it's not all bad news.
BEIJING (AdAge.com) — Despite China's slowing economy, there were few signs of recession at last week's annual auction for prime-time advertising slots on China Central Television, where the tally hit a record $1.35 billion and Procter & Gamble was the largest buyer, sources said.
YORK, Pa. (AdAge.com) — Flat is the hottest thing in electronics for the coming holiday season. Not flat screens for TVs and computers, but rather flat — or potentially declining — sales growth, as the usually resilient industry looks to take its first pounding in years.
NEW YORK (AdAge.com) — It's "one of the top five jobs in America right now," said Group M chief executive Rob Norman. It's also one of the toughest: succeeding Jerry Yang as CEO of Yahoo. Yet there is no shortage of boldface media names — including News Corp.'s Peter Chernin, former Viacom chief Tom Freston and Google's Tim Armstrong — being bandied about for the post.
NEW YORK (AdAge.com) — When Ben Silverman arrived as co-chairman of NBC's entertainment division last year, the expectation was that his magic touch would breathe new life into the network that has watched its ratings drop since losing powerhouses such as "Friends," "Frasier" and "Seinfeld." But despite a flurry of activity, Mr. Silverman's touch hasn't translated to better ratings at NBC, where executives suggest a turnaround is going to take more time.
BATAVIA, Ohio (AdAge.com) — At first glance, it looks like Johnson & Johnson's Motrin was chastened by the power of social media when it yanked a Motrin ad campaign pilloried by mommy bloggers on YouTube and Twitter. But as it turns out, J&J might have been a tad hasty in pulling down its ad. In doing so, it bowed to a vocal flash mob that represents a tiny fraction of moms and Twitter users.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
