Marketing conference tackles double threat of economy and media fragmentation

LONDON – Marketing will host a conference on brand and agency responses to market instability and media fragmentation.

Flash sales pose threat to future brand health

LONDON – ‘Flash’ sales could have a negative impact on brand image and long-term sales, according to industry experts.

General Motors and Tiger Woods end sponsorship agreement

LONDON – Tiger Woods has become the latest victim of the credit crunch after US car giant General Motors said it was ending its sponsorship deal with the golfer a year early.

Twitter rejects $500m Facebook offer

LONDON – Talks have broken down in Facebook’s bid to acquire Twitter in exchange for $500m (£330m) worth of stock after the two companies failed to agree on the stock’s value.

Mark Ritson on winning marketing strategies in a recession

LONDON – Mark Ritson, an associate professor of marketing and Marketing’s columnist on branding, outlines successful strategies for winning in a recession in a video for The Newspaper Marketing Agency.

Starbucks wins BBDO’s $55m ad account

NEW YORK – Starbucks has confirmed BBDO New York as its agency of record on its $55m (£36.3m) US creative account following the success of its election coffee giveaway.

Top 20 taglines financial brands may now regret

LONDON – Which financial institution had the motto ‘Where vision gets built’? Answer: Lehman Brothers, which went to the wall back in September.

KFC plans Cayan grilled chicken roll-out

LONDON – KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name ‘Cayan Grill’.

Datahold to manage Viking River Cruises’ UK customer data

LONDON – Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database.

Moodier Britain survey shows less trust in banks and more in supermarkets

LONDON – Research showing that 25% of the UK population have no trust in banks has confirmed the wisdom of supermarket brands such as Tesco in stepping up emphasis on their personal finance services.

Guerrilla Album Launches – Guns & Roses Hype ‘Chinese Democracy’ by Bicycle

If you want to hype a new music album, here’s a lesson in hype, as titled by my colleague Russell. The video says it all: the most hyper album release ever!

About 100 cycle couriers were sent onto the…

Why newspaper brands cannot flourish on a starvation diet

Last week, in a series of lectures in Australia, Rupert Murdoch addressed himself to the future of the newspaper.

Planet Rock revamps its online offer

LONDON – Planet Rock, the digital radio station formerly owned by GCap, is relaunching its on-air and online offerings on 1 December.

Indie group to shed ad staff

LONDON – The Independent and The Independent on Sunday are to cut more than 10% of their combined commercial staff, the bulk of them from classified, as part of its cost-cutting move announced last week.

Riley is frontrunner in race to buy Global’s Midlands assets

LONDON – Former Chrysalis Radio chief executive Phil Riley is being tipped to win the £30m race to acquire Global Radio’s five Midlands stations.

Posterscope launches a new digital planning tool

LONDON – Aegis-owned Posterscope has launched a digital outdoor planning tool, Prism Screen 2.0, which it claims improves accountability when planning digital campaigns.

Press director quits MediaCom

LONDON – Kim Iwanczyszyn, press director of MediaCom, is set to leave the agency next month after seven and a half years, to relocate to the US with her husband.

BSkyB set to launch targeted advertising service by 2011

LONDON – Targeted advertising around linear TV is set to become a reality in the UK for the first time, with BSkyB working on the launch of such a service by 2011.

Lonely Planet magazine to hit news-stands on Friday

LONDON – BBC Magazines is to launch its much-anticipated travel magazine Lonely Planet this Friday (28 November) after delaying the launch over a dispute with a rival magazine.

Mind Boggling Customization – 19 Things You Didn’t Know You Could Customize, Forget Black Frid (THTV)

(TrendHunter.com) It’s almost Black Friday and that means people are scouring the net for Black Friday Ads, plotting their shopping adventures.  However, the credit crunch is putting a lot of pressure on consumers making…