Marketing conference tackles double threat of economy and media fragmentation
Posted in: UncategorizedLONDON – Marketing will host a conference on brand and agency responses to market instability and media fragmentation.
LONDON – Marketing will host a conference on brand and agency responses to market instability and media fragmentation.
LONDON – ‘Flash’ sales could have a negative impact on brand image and long-term sales, according to industry experts.
LONDON – Tiger Woods has become the latest victim of the credit crunch after US car giant General Motors said it was ending its sponsorship deal with the golfer a year early.
LONDON – Talks have broken down in Facebook’s bid to acquire Twitter in exchange for $500m (£330m) worth of stock after the two companies failed to agree on the stock’s value.
LONDON – Mark Ritson, an associate professor of marketing and Marketing’s columnist on branding, outlines successful strategies for winning in a recession in a video for The Newspaper Marketing Agency.
NEW YORK – Starbucks has confirmed BBDO New York as its agency of record on its $55m (£36.3m) US creative account following the success of its election coffee giveaway.
LONDON – Which financial institution had the motto ‘Where vision gets built’? Answer: Lehman Brothers, which went to the wall back in September.
LONDON – KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name ‘Cayan Grill’.
LONDON – Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database.
LONDON – Research showing that 25% of the UK population have no trust in banks has confirmed the wisdom of supermarket brands such as Tesco in stepping up emphasis on their personal finance services.
If you want to hype a new music album, here’s a lesson in hype, as titled by my colleague Russell. The video says it all: the most hyper album release ever!
About 100 cycle couriers were sent onto the…
Last week, in a series of lectures in Australia, Rupert Murdoch addressed himself to the future of the newspaper.
LONDON – Planet Rock, the digital radio station formerly owned by GCap, is relaunching its on-air and online offerings on 1 December.
LONDON – The Independent and The Independent on Sunday are to cut more than 10% of their combined commercial staff, the bulk of them from classified, as part of its cost-cutting move announced last week.
LONDON – Former Chrysalis Radio chief executive Phil Riley is being tipped to win the £30m race to acquire Global Radio’s five Midlands stations.
LONDON – Aegis-owned Posterscope has launched a digital outdoor planning tool, Prism Screen 2.0, which it claims improves accountability when planning digital campaigns.
LONDON – Kim Iwanczyszyn, press director of MediaCom, is set to leave the agency next month after seven and a half years, to relocate to the US with her husband.
LONDON – Targeted advertising around linear TV is set to become a reality in the UK for the first time, with BSkyB working on the launch of such a service by 2011.
LONDON – BBC Magazines is to launch its much-anticipated travel magazine Lonely Planet this Friday (28 November) after delaying the launch over a dispute with a rival magazine.