Hasta La Creative!

Here’s a confusing metaphor.

Is it really that difficult to let two people who love each other live their lives they way they choose?

London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here’s some of JWT’s new work:

According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, half-drunk and forgotten. JWT recommended the slogan, “Listen to Your Lips,” aiming to get people to finish their bottles and buy more by reminding them of the drink’s sweet flavor.

In other words, selling liquor is about creating more usage occasions. It was when Baileys ran BBH’s “Serve Chilled” campaign, and it is now.

Baileys sells a huge percentage of its annual volume from Thanksgiving to New Years, so JWT and Diaego will soon know how the new message is being received.

[DISCLOSURE] I worked on in-store executions, trade advertising and local radio for Baileys “Serve Chilled” launch a few years ago at BFG. BFG continues to work on several Diageo brands, including Baileys.

– Massive inked a multi-year, in-game ad deal with THQ. So far, the only game that will for certain feature dynamic advertising is Saints Row 2.

(TrendHunter.com) This poignant campaign from the Literacy Foundation for the tenth anniversary of ‘The Gift of Reading’ shows fallen fairytale heroes. Cinderella, Peter Pan, Little Red Riding Hood, Sleeping Beauty, a dwarf,…

(TrendHunter.com) For pregnant women who are sick to death of answering the ‘When are due?’ and ‘Do you know if you are having a boy or a girl?’ questions, these fabulous ultrasound maternity shirts will do all your announcing…

Well this is definitely not a first. We clicked over to adage dot com to check out what they’re talking about today, and for the third time in recent weeks, the site is down. Hmm. Hope everything’s OK over there guys!

More: “AdAge’s Web Site Down“

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New Career Opportunities Daily: The best jobs in media

Boots has appointed Lida to its £15 million Advantage Card account following a pitch against Proximity and Partners Andrews Aldridge.

NEW YORK (AdAge.com) — CW farmed out its Sunday night to an independent producer this past summer in order to focus on what it does best: putting together hip, buzzy programs that appeal to young women such as "90210," "One Tree Hill" and "Gossip Girl." Now that CW is taking the night back, it sees Sunday night as a place to broaden its appeal.

Apropos of nothing, I’m just going to make a prediction here.

In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat/Day merge, and McCann merge with Lowe or Deutsch or Campbell-Ewald or some such.

What do you think will happen next year?