Before becoming senior VP-chief strategic marketing officer at Samsung Electronics America, Steve Cook worked at Coca-Cola and P&G. Don't see a connection? Mr. Cook does. With the commoditization of electronics — much like package goods — his job is to continue to differentiate Samsung as a premium brand.
NEW YORK (AdAge.com) — Gone are many of the the lad magazines that once dominated the market, felled by a swift kick to the groin and replaced by dozens of websites purveying stupid videos of, well, anything that might get forwarded around by a guy to his pals. But after several years of growth, lad sites like Heavy.com are starting to shield their own loins.
Companies such as Johnson & Johnson, Kimberly-Clark Corp., Clorox Co., Hewlett-Packard and Verizon also have enlisted media companies lately not just as conduits to reach consumers but also as co-creators of programs to do so. And they sometimes bypass their usual media and creative agencies in the process.
NEW YORK (AdAge.com) — This is shaping up to be the first even-numbered year to post a decline in broadcast TV spending since 1970 — in fact, it's tracking to end up even lower. And that's before you strip out the big boost to media provided by the presidential primaries, the general election, the down-ticket races and all kinds of referenda.
NEW YORK (AdAge.com) — Wal-Mart's "save money. Live better" tagline seems to be translating to its media strategy, as recent buys on national radio and targeted cable networks such as CNBC have helped boost sales for some of the retailer's biggest initiatives.
CHICAGO (AdAge.com) — As the economy continues to spiral downward, more and more beer drinkers are trading down to the High Life.
NEW YORK (AdAge.com) — As NBC gears up for a very public transition of one of its most profitable programs — wee-hours impresario Conan O'Brien will take over for big-audience pleaser Jay Leno on June 1 — advertisers and media buyers fully expect "The Tonight Show" to gradually shed its oldest viewers in favor of the young consumers who have fueled the growth of late-night cable shows such as Comedy Central's "The Daily Show" and "The Colbert Report."
NEW YORK (AdAge.com) — This season it's simply not possible for Kohl's to be too value-oriented, said Julie Gardner, chief marketing officer.
NEW YORK (AdAge.com) — On Oct. 24 Amazon snagged the most important evangelist for the Kindle in Oprah Winfrey, who said, "I'm telling you, it's absolutely my new favorite thing in the world."
(TrendHunter.com) This LEGO recreation of Disneyland is incredible. The detail displayed, right down to the flowers, monorail, ticket booth, and architectural layout just blows your mind.
Previous hardcore LEGO projects…
Portuguese design magazine Relance uses slow motion photography in their latest ad campaign. The video represents the publications ‘compressing’ the vast world of design into their magazine.
A smashed…
(TrendHunter.com) This has to be one of the better Photoshop contests–for a start, there is not a single celebrity or Sarah Palin to be seen.
What is so great about these contests if that you can literally let you mind…
(TrendHunter.com) A Japanese artist has built a set of stairs at the Sony Building in Ginza, Tokyo. It plays musical notes as you walk on it. All very cool, but surely I can’t be the only one who is reminded of the scene…
This holiday season, retailers may have no choice but to resort to aggressive pricing to draw more people into the stores.
(TrendHunter.com) Futuristic molded latex dresses by Hussein Chalayan look as if frozen in time. The windblown shapes were airbrushed with images of smashed car parts and detailed with chiffon scarves. The British designer’s…
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