(TrendHunter.com) In a recent (quite possibly fake or unaired) Mountain Dew commercial, Soviet MC Ill Mitch is seen riding his CCS skateboard and kicking a can of Dew about, claiming it gives him the “get up and go,” to…
In a recent (quite possibly fake or unaired) Mountain Dew commercial, Soviet MC Ill Mitch is seen riding his CCS skateboard and kicking a can of Dew about, claiming it gives him the “get up and go,” to…
LONDON – Haymarket Consumer Media has bought a stake in Wanderlust, the travel magazine and website.
Hill Holliday has been awarded the digital media planning and buying responsibilities for every man brand Dunkin’ Donuts. Of course, they are already the AOR for the brand and recently created the Starbucks vs. Dunkin’ taste test.
More: American-Muslims, Dunkin’ Donuts And The Advertising Agency Dilemma
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New Career Opportunities Daily: The best jobs in media
Ads for The Economist are always refreshingly high-brow, even when I feel like I’m too plebeian to understand some of them. Now, the magazine is courting college-age readers who have a healthy intellectual appetite and an unhealthy diet. BBDO New York created a series of Economist-branded pizza boxes, which were then supplied to more than 20 pizzerias in the Philadelphia area. The boxes cover such topics as “Arable and permanent crop land by country” and “Mushroom exports to U.S.” (Thanks for all the ‘shrooms, Canada!) There were some Twister-based promotions, too, but it’s going to take something a lot stronger than Canadian mushrooms to get me tangling appendages on the floor of a train station. So, will all this creativity actually spark younger readers to embrace something that seems sterile and nerdy? I mean, it’s been tried before. Via Ads of the World.
—Posted by David Griner
LONDON – Kitchen appliance maker Kenwood has financed a new TV programme, Kenwood Glamour Puds, which will broadcast nightly on Discovery from next Monday (10 November).
(TrendHunter.com) This is one of my favorite trends, so I was ridiculously excited to discover that faces are hidden in jelly packaging too. Now that is seriously cool.
The triumphant blogger who informed the world of…
This is one of my favorite trends, so I was ridiculously excited to discover that faces are hidden in jelly packaging too. Now that is seriously cool.
The triumphant blogger who informed the world of…
LONDON – Telegraph Media Group has poached News International’s Kieron Dodd for the new role of head of travel advertising.
LONDON – News Corp-owned Asian media broadcaster STAR has appointed Ben Money, head of research at Eurosport Television, to the position of vice-president international advertising sales research.
Dressing up as your boss for Halloween takes chutzpah. Dressing up as your boss and pretending to sleep at your desk? Now, that takes some big ol’ balls. ECD Haydn Morris of McGarrybowen put his gonads on the table this past Friday, taking the piss out of the big man, Gordon Bowen. Hmmm… guess that some people just got the cultural capital like that.
More: WSJ Picks McGarrybowen
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) You’ve got to love a piece of multifunctional clothing that offers you the ability to carry your drink around with you hands-free.
This kangaroo-inspired sweatshirt features an added upright pocket on…
LONDON – TV advertising revenues in the UK will fall by £198m, or 6%, in 2009, according to a report by media auditing firm Billetts.
LONDON – DM and digital pundits predict UK politicians will seek to adopt the digital marketing techniques used in the US presidential election but warn against “blind copying” of the texting, social networks and search marketing employed to such a wide extent by Barack Obama.
We reported that Arnold let go of a junk of staff last week. This one? This one is for you guys.
1. Associate Creative Director – Mullen, Wenham, MA
“If you have 7-10 years’ agency experience, and can juggle multiple projects flawlessly, send us your award winning sample portfolio.”
Get more details here.
See the rest of the listings after the jump.
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) The Island Pilot DSe hybrid yacht proves that green guilt has spread even to the most well-heeled among us. This eco-friendly vessel combines electric power, solar power and diesel fuel. There is a series…
There are plenty of reasons why Sunday night’s XY7.com party made us all want to kill ourselves, but probably the most potent one was the mechanical-bull-riding-bikini-contest. This battle of bronzy bumps was allegedly open to volunteers, but it grew…
Paul Brogan, a “sports rapper” from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace.
PAUL BROGAN – MLB WORLD SERIES RAP
According to Brian Morrissey of Adweek, Timberland’s partner MediaHub spoke with the top video destinations, YouTube and MySpace, but chose a MySpace program because it offered more than the standard fare of options.
“I like YouTube as a vehicle, but I didn’t want to do a YouTube user-generated contest because I find that a big yawn now,” John Moore, director of ideas and innovation at MediaHub, said. “How many people have done that? It was novel two years ago.”
“All of the press and energy is around Facebook, and the reality is, in terms of advertising opportunity and scale, I’m as bullish on MySpace,” he said. “I don’t think they are getting the credit they deserve.”
From The Atlanta Journal-Constitution:
Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations.
The company will also close stores in Macon, Warner Robins and Athens. The store locator on the Circuit City Web site now lists only three stores within 100 miles of Atlanta — Rome, Columbus and Chattanooga, Tenn.
The company said in a news release that the 155 stores that will be closed “are under performing or are no longer a strategic fit for the company.”
The press release blamed the decision to downsize the chain on several factors, including “waning consumer confidence and a significantly weakened retail environment” that the company said has negatively impacted sales.
The press release conveniently forgot to mention firing all the knowledgeable, higher-paid sales people as a factor. Meanwhile, a friend of mine and I went into Best Buy this weekend and dropped $500 with the help of a nice saleswomen who dealt with us exclusively for at least 30 minutes.
Let us take a moment to remember the good old days:
While these closings are only 20% of CC’s stores, I’m sure the rest will be gone soon.
VANCOUVER – Ipsos has named Jim Quilty as vice president for its travel and tourism practice, in a bid to meet growing demand for travel research across North America.
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