Hasta La Creative!

BOSTON (AdAge.com) — During several panels at the Cable Telecommunications Association of Marketing Summit in Boston, cable marketers, analysts and programming executives all remained bullish as consumers have proven reluctant to cut out their cable bill even during times of recession.

Ah hahahaha. Funny. Not really but there’s not much else you can do to hype something as boring as an agency moving from one location to another.

Who is Rosser Reeves? Good question. Rosser was an American advertising executive and early pioneer of television advertising. He was the creative partner of
Ted Bates and what would be an agency with $425 million in billings.

Rosser was a firm proponent of the idea that advertising was for slogan repetition, not entertainment. One of his most famous quotes is “Unless a product becomes outmoded, a great campaign will not wear itself out. ” These theories were combined to create Rosser’s marketing formula – Unique Selling Proposition. He defined USP has having three principles:

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NEW YORK (AdAge.com) — Despite a lineup of hip, thrifty gas-sippers, Scion sales were down almost 40% in October, and down 6.4% year to date from 2007. And that's after Scion finished last year with sales 25% below 2006 figures.

(TrendHunter.com) Popular British gay magazine, Gay Times, recently recruited advertising students and agencies on what AdRants likes to call, “an ambitious project.” The aim of the “Homo Promo” campaign was to produce…

Here’s some trippy new commercials from 42 Below, the folks famous for creating really, really weird videos

Tearing the chapter in irony out of theTruth.com’s tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Few ad guys kick facts as consistently and blatantly as Bob Hoffman.

Right now the San Francisco ad man is kicking the hell out of the trade press for reporting an agenda (to keep interactive sexy), rather than the plainly obvious facts before them.

Let’s listen:

Some facts:

• In the recent election, candidates spent over 2 billion dollars on tv and radio ads.
• They spent less than 18 million on online ads
• Proportion of spending on traditional media: .992
• Proportion of spending on digital media: .008

So what was the story in MediaWeek? You guessed it. It was about how lousy the election was for tv spending and how fabulous it was for online spending.

I will add that a brand needn’t spend as much online to get the desired results. Not by a long stretch. Yet, even with that, the data is clear, Obama and McCain put a TON of money into traditional broadcast media.

As for why the press shapes stories the way they do, misses some stories altogether and predictably draws oddball conclusions, who can say? Okay, I can say. They’re not close enough to the story.

Imagine you’re a high-flying auto exec in Detroit with a big mansion in Grosse Pointe, kids at boarding schools back east, club memberships, a nice boat, box seats for the Lions’ home games and so on. Then one day, a day like today, you open up The New York Times to learn that the castle is really made of sand and its collapsing all around you.

Just two months after celebrating its 100th birthday, General Motors is facing the grim prognosis that it may not survive to see another year unless it is rescued by a bailout from the federal government.

Shares in G.M. sank to their lowest point in 65 years, to $2.92, on Tuesday, the day after the company revealed in a federal filing that its “ability to continue as a going concern” is in substantial doubt because it may run out of money by the end of the year.

I guess it’s a good time to be humble. What other posture is available to an institution with both its hands out?

Since I’ve been unemployed, I’ve become a devoted fan of Gordon Ramsey’s Kitchen Nightmares. The British version is far better than the US, but meh – I like both. So, since Mad Men is such a hit and since Kitchen Nightmares does pretty well in the ratings – why not combine the two?

[Insert Big Deal Ad Exec Here]’s Advertising Nightmares! It could be Alex Bogusky or Dan Wieden, but whoever it is would go into struggling ad firms and clean up shop. Imagine Jeff Goodby going into a hard press agency in Chicago, Milwaukee, Santa Monica or New York and screaming his head off a la Ramsey.

“What is this? Why are their eight layers of approval for a simple banner ad?”

“You know what the real problem is here? The problem is you have a shit planner.”

“If you’re the CEO then act like it. Sell this company to your clients. For heavens sake man!”

“You can’t sleep with a copywriter and expect your staff to respect you as ECD. You’re taking the piss and wasting my time!”

Get it? Oohhh… Now, what network has the balls for this? It could play right after Mad Men on AMC. What about Bravo? Hell, I’ll even take the piss poor CBS.

More: A Game Show About Jingles?

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