LONDON – Sainsbury’s has apologised to angry parents for accidentally handing out books to primary school children that were intended to make them environmentally aware but passed on a bit too much adult knowledge.
LONDON – Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global advertising and marketing account without a pitch.
NEW YORK – Google is to try out its Ad Words system on YouTube in a bid to achieve significant revenues for the site it bought in a $1.65bn deal in October 2006.
LONDON – Social media is fundamental to UK businesses because it offers brands the opportunity to engage in real-time conversations with users, according to Mark Charkin, global vice-president of sales at Bebo.
Teresa Earnhardt and Chip Ganassi will combine their sponsorship-strapped race teams next season in an effort to stabilize their organizations in a tough economic time.
The Medialab-Prado people whose workshops i like so much i dedicated them 2 categories on the blog are launching the latest of their increasingly successful interactivos? calls for the presentation of projects.
A maximum of 8 projects will be selected for their production in a workshop that will take place in Madrid on January 28 to February 14, 2009. Happy project leaders will count with the help of instructors, assistants and collaborators. Pending application, Medialab-Prado will provide lodging in a Youth Hostel for participants residing outside of the city. They will also cover travel expenses wholly or in part for one person per selected project.
The theme of this edition of Interactivos? is Garage Science and its keywords include: critical design, bio-art, mechanical devices, impossible machines, Rube Goldberg machines, pataphysic, free hardware, fabbing, recycling, biocomputing, biology, biohacking, biopunk, “license to fail”. Software, hardware, wetware! The selected projects will show innovative ways to make science, technology and art converge.
Now comes the best part: the Critical Art Ensemble will take part to the workshop.
Deadline for entries: December 14.
LONDON – Industry bodies have welcomed support from the culture secretary, Andy Burnham, for self-regulation of internet advertising.
LONDON – Unilever is approaching digital agencies in a bid to expand the global roster working across its brand websites.
LONDON – Question marks are hanging over the long-term future of IDS, the Virgin Media TV-owned sales house, as rival sales houses line-up to trigger a merger with the business.
LONDON – Havas is launching Havas Media in the UK, bringing together its five UK businesses into one group structure.
Advertisers have to be prepared for their $10 million commercial messages to be hacked to bits, like poor Vinnie in this parody of AT & T.
I it, Dummy Darko doesn’t get a critical message because his…
LONDON – Volkswagen is looking for an agency to handle advertising duties for its commercial vehicles business.
LONDON – Mother has scooped the global advertising account for Moët Hennessy Louis Vuitton’s Chandon range of sparkling wine.
LONDON – Matt Edwards, WCRS’s new-business director, has been promoted to the role of managing director of The Engine Group.
LONDON – GlaxoSmithKline has called a digital roster review for the brands in its healthcare and oral hygiene, and pharmaceuticals and chemicals divisions.
LONDON – Mustoes has won the advertising account for the Wells and Young’s-owned Courage beer brands, following a shoot-out against the incumbent, Farm.
LONDON – Audi is to move its digital advertising business out of ?its longtime incumbent agency, GT, and into Bartle Bogle Hegarty.
The Pedigree Adoption Drive is tugging at Obama’s heartstrings with their latest ad campaign. As the President-Elect has stated, the family will be bringing a new pup into the White House when they move…
Shock-jock behavior leads to apologies and resignations at the BBC.
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