Hasta La Creative!

With over 300 million users, YouTube is still not turning a profit and investors are getting ants in their pants. Someone has to do something. So, yesterday, Google announced that it would begin selling space on YouTube search-results pages to advertisers.
When a user searches the word “hot body,” they’ll get the usual soft core porn and along the side bar, a small image with text for say, Axe. Just like Google search results, advertisers will pay by clicks.

From The New York Times:

“I’ve always liked YouTube, but as an advertising mode, it’s difficult,” said Ashley Vinson, executive producer of integrated creative at the advertising agency DDB Chicago, adding that “I can get my videos to show up when people are doing searches, versus me sending my videos to 20 friends and hoping someone finds it.”

Other deals YouTube has cooking include: a webcast event titled, “YouTube Live,” which be held on November 22. The event will features stars such as Will.i.Am and YouTube celebrities such as Esmee Denters, who has posted video of herself covering popular tunes.

Plus, YouTube has signed a distribution deal with Yellowbook to feature their advertisers videos on the network.

More: Google Maps Wraps NYC Subway

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New Career Opportunities Daily: The best jobs in media

Legendary ad man Jerry Della Femina has given women in the business their due this morning. His piece in Forbes begins with his memory of a 1975 pitch for Tambrands (a tampon brand from P&G) where there wasn’t a woman in the room. Hell, that’s still not so unusual in 2008.

You see, Della Femina has just read Juliann Sivulka’s new book, Ad Women: How They Impact What We Need, Want, and Buy. Sivulka’s book is an indepth and surprising history of women’s role in the advertising business. Come on. Did you know that Mathilde C. Weil started the M.C. Weil Agency just 20 years after the Civil War?

Sivulka explores three key periods in the history of American advertising, which represent eras of major social change for women (1880-1920, the 1920s, and the 1970s). She discusses the effect on advertising due to the women’s movement, minority movements, and consumer activism, and devotes an entire chapter to the contributions to advertising of African American, Hispanic, and Asian American women in the twentieth century. Hot damn!

It’s not all about the past though. The title also sheds light on the craptastic fact that women in the industry are still paid less and promoted at a slower rate. Can you believe we still have to protest this crap?

More: WSJ Names 50 Women to Watch in 2008

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LONDON – Hewlett-Packard has kicked off a review of its £150m global media planning and buying business for two of its business groups, both currently handled by ZenithOptimedia.

To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.

(TrendHunter.com) These New York subway ad mashups are the work of an anonymous 25 year-old urban prankster known as Poster Boy.

The masterful subway art manipulator subversively rearranges swatches of color, text, and…

(TrendHunter.com) Thanks to inspiration from Google, viewers can now enjoy exploring Ancient Rome by walking through its wall, visiting the Colosseum, and virtually vieweing famous buildings of the wonderful city as if…

TBWA\Media Arts Lab, Los Angeles created this new banner ad for apple, where the Satisfaction meter goes oh yeah. (Watch quicktime inside folks)

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(TrendHunter.com) In a bizarre blend of shoe-envy, foot fetishism and celebrity stalking, there is now an online magazine dedicated to providing interested readers with close-up images of celebrity feet.

While some people…

Atheists seem to have a thing for buses. We recently wrote about the bus ads in London which proclaimed, “There’s probably no God. Now stop worrying and enjoy your life.” Along these same lines, Washington, D.C., is now getting its own atheist bus campaign, headlined, “Why believe in a god? Just be good for goodness’ sake.” The advertiser is the American Humanist Association, which is putting $40,000 into the holiday campaign. An AHA rep says the group is running the ads now because “there are an awful lot of agnostics, atheists and other types of non-theists who feel a little alone during the holidays because of its association with traditional religion.” (Can’t they just comfort themselves with some rampant consumerism?) For its part, the American Family Association was typically eloquent in denouncing the effort. “It’s a stupid ad,” says a rep there.

—Posted by Tim Nudd

LONDON – A new viral marketing platform that allows agencies to rent customised flash games for their digital campaigns is to be launched by software firm Contagion next month.