Hasta La Creative!

The New York Times has been accused of reading like a liberal wish list, but this went a bit far.

“Advertising in the U.S. may not recover until 2010 if businesses wait for the economy to bounce back before boosting marketing spending, analysts at Citigroup Inc. said. Ad spending across all media, including print, broadcast and the Internet, may fall 1.8 percent this year and 3.6 percent in 2009, Citigroup’s Catriona Fallon and her colleagues said in a report yesterday.”

First it was that it wouldn’t recover until late 2008, then 2009, then late 2009. You know what… Citigroup can shove it. What do you know? You couldn’t even predict the giant, groundbreaking, worldwide credit crisis. Missed that did ya’? So you know what? We’re advertising and we’re saying that we can do this. Play time is over. We’re going to go work just like Kool Moe Dee said. Yeah, some of us may falter, but we’re gonna be aiight.

We’re so much more bad ass than you think. We ain’t beat yet.

More: Hadley Green – A Bright Spot In A Dark Climate

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New Career Opportunities Daily: The best jobs in media

LONDON – The Evening Standard is today featuring brand advertising on its front page for the first time.

(TrendHunter.com) Don’t you just hate it when people give away the ending of a movie before you have seen it?

Well, these two guys have taken this annoyance to a whole new level by creating this video called ‘100 Movies…

Chicago’s Mayor, Richard M. Daley, has told reporters that both city and private sector workers should get ready for a clusterfuck.
The Mayor says that chief executive officers have told him to expect huge layoffs in the next month and into the new year.

Mayor Daley said: “Each one tells me what they’re laying off, and they’re going to double that next year. We’re talking huge numbers of permanent layoffs for people in the economy. It’s going to have a huge effect on all businesses.”

Hopefully, those execs that spoke with Daley do not include CEOs of agencies. Crossed fingers that Chicago’s advertising industry can weather the storm and holding companies can assist where necessary.

More: No Wukkas – The Job Hunt

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New Career Opportunities Daily: The best jobs in media

LONDON – UKTV is set to rename and relaunch UKTV History as Yesterday as part of its continuing rebranding strategy.

LONDON – BBC Motion Gallery, the international clip-licensing arm of BBC Worldwide, has appointed Matt Wills as its new sports sales manager.

(TrendHunter.com) This mechanical elephant is the latest design by Andrew Chase and will be part of his book about the Robot TME.

Weighing in at 85 pounds, this animated, steel giant moves his trunk and flaps his ears.…

(TrendHunter.com) Come on, let’s face it, we all thought the fruits and veggies we buy are supposed to look like the stereotypical images their names bring to mind. Not so fast! For a while the European Union knew better,…

The Sydney Morning Herald is reporting that the “Down-Under” “Beaver” ad campaign for Kotex won’t be getting the ax, even with 150 complains since the ads began airing earlier this year.

Research found that 90 per cent of women have a nickname for their genitals and “beaver” was one of 181 recorded. “We realised that was how they [women] were talking

“It was none of this stuff like running along beaches and riding horses,” said Mr Larkin, referring to euphemistic images used in sanitary pad ads. “We will stand out by being natural, is what we told them [the advertiser].”

Anastasia Barlas, divisional manager, adult and feminine care at Kimberly-Clark Australia, said of the campaign: “All we were doing was to try to make women feel comfortable about talking about their vaginas. The beaver is an icon that we created but it is too early to say … we need to see the concepts when they come back.”

Even though the campaign has driven Kotex’s share of the $250 million market by two share points to nearly 12 per cent in a year, don’t expect to see the ads in Europe or the Americas, as they feel it’s a very “Australian ad”.

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