Hasta La Creative!

Common Craft helps Ford explain how Microsoft SYNC works in its vehicles.

You would think that Danish company LEGO, after a half century as the iconoclastic interlocking (toy) brick, which has gained a cult following, a global viral phenom no less, would be safe in the knowledge…

AgencySpy has learned that former PHDiQ Director of Interactive Amy Auerbach left the agency to join up with Initiative, said a source. Initiative’s US President Tim Spengler officially announced Auerbach’s arrival at the agency today, but according to our source she’s been there all week.

At PHD, Auerbach handled the agency’s east coast operations, overseeing digital media for Chrysler and AIG, among others. At Initiative she’ll lead its New York digital operations as SVP, director, digital.

More: “PHD Loses More Digital Leadership; Director of Interactive Amy Auerbach“

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New Career Opportunities Daily: The best jobs in media

Addendum: Feel free to comment on accounts you think should be up for a review in the comments section. We’ll pull the best and make them their own posts. Or, email us at agencyspy at gmail dot com

Oh boy. The Gap. Christ. What is there to say that you or Agency Spy haven’t already said? Hmm… Well then, lets just reiterate. Gap same-store sales took a dip in October, but most retailers toook a hit of double digit value. Before the credit crunch, they were shuttering stores and folding Baby Gap, as well as Gap Kids into their adult stores.

Oh! And once again, The Gap’s new campaign is focused on celebrity rather than fashion, quality or a differentiating position to other retailers. This time, the spokeswhores are:

Mary-Louise Parker, Jon Hamm, Milla Jovovich, Ashanti, Jennifer Hudson, Jason Bateman and the guy in the commercial above.

Laird + Partners, Gap’s creative agency, has also released a website that feature (guffaw) “unexpected combinations of actors, musicians and comedians outfitted in the latest holiday attire performing remixed versions of traditional holiday carols.”

Oh shoot me now. Old Navy, who has already cannibalized brother Gap’s market, is going to whup some ass now that they’re running with Cripsin.

More: Old Navy Selects Crispin

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New Career Opportunities Daily: The best jobs in media

Outdoor company JCDecauz held a competition to determine the “most innovative and engaging concept.”

No, this is not a real Nike ad.

Meet Faris Yakob

Agency: EVP, chief technology strategist at McCann.

Recent Work: Digital ninja type stuff at Naked.

Little Known Fact: He used to be a writer for Maxim magazine.

Quote: ‘”Consumers” own brands – even when they aren’t consuming. But yes – it does. If they don’t care, or we can’t give them reasons to care, then they will simply stop engaging with us. The industry seems obsessed by engagement at the moment – building / offering brand engagement. But from a person, or communities, point of view – why should they engage with brands unless there is some value in the engagement? And if we’re delivering value, they will care.”‘

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It appears that some new readers are confused about Hot Ad (Wo)Man. It’s not about being literally hot, like, sexxyback hot. It’s about celebrating the best and brightest from account mangers, directors, creatives, producers, planners, etc. A little recognition in this hard ass industry is a very good thing indeed. Know someone who works their ass off and deserves to be the Hot Ad (Wo)Man of the day? Email me at superspyin at gmail dot com.

More: All The Hot Ad (Wo)Men Ever

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New Career Opportunities Daily: The best jobs in media

Seizing a pun so vapid and obvious that we honestly thought we’d never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Right now, it’s kind of rough in Boston. Thankfully, digital agency Fort Franklin is hiring. Right now. Check out the listings below:

Interactive Designer:
Must have strong design skills and love the internet more than your own mother. Silly skills in Flash, PHP, CSS, ClownCar2.1, or Radness are a plus. E-mail your portfolio to jobs.interactive at fortfranklin dot com.

Art Director:
Must be able to direct art and instant message. Bonus points if you are brilliant. E-mail your portfolio to jobs.creative at fortfranklin dot com.

Account Director:
Lead the charge on an eclectic mix of clients in a small agency setting. Responsibilities include managing account staff and strategic thinking. E-mail your resume to jobs.account at fortfranklin dot com.

[Hat tip to hamfist for pointing out this excellent video]

More: Rumormill And A Little Help (For Boston)

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To compel holiday shoppers to try Sierra Mist Cranberry Splash, Creature organized the Re-Gift Rap Battles, which will hit shopping malls in most major cities coast to coast.