Hasta La Creative!

LONDON – A new social network for sufferers of acute and chronic medical conditions has been launched by independent research agency Healthcare Landscape.

(TrendHunter.com) Gwyneth Paltrow is sharing fashion tips with the readers of her life advice site, GOOP. The subject of her latest newsletter is the must-have Little Black Dress which Paltrow considers to be her ‘uniform.’…

Holiday sales are projected to be way off this year, but Gap makes things worse with a yuletide Web video campaign called Merry Mix It. We get “unexpected” combinations of celebrities performing carols and such. In one clip, Jason Biggs, Romany Malco and Freddy Rodriguez deliver a rendition of “We 3 Kingz” (their “hip” spelling) by jamming on bellz (my not-so-hilarious riposte). I tried telling myself that Gap was attempting a “so-bad-it’s-good” effect, but they clearly intend these spots to be taken seriously. Worst of all: the clothes. It’s like a Rankin-Bass special exploded. And yes, I’m a big Scrooge—but who dresses like this? Ultimately, Gap might have accomplished what even Mariah Carey’s holiday album failed to do: They murdered Christmas. Thanks, Gap!

—Posted by David Gianatasio

LONDON – The Royal Marines are targeting Bond fans as potential recruits via a mobile Bluetooth cinema ad that is being “broadcast” during the showing of ‘Quantum of Solace’ at 120 cinemas across the UK.

LONDON – Heineken International has launched a digital responsible drinking campaign called ‘Know The Signs’ in an effort to encourage more informed choices and better drinking habits among irresponsible drinkers.

(TrendHunter.com) Artworks are often the product of an artist’s desire to explore deep, complicated themes. The resulting pieces are often laden with complex meanings and they allow for multiple interpretations.

The same…

LONDON – Barack Obama’s victory will repair the image of America in the eyes of the rest of the world, according to members of the public interviewed in the latest Brand Republic video — watch it now.

– MTV’s “Burma Viral,” produced by Shilo for Ogilvy & Mather, won a London Int’l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int’l Animation at the 46th Annual Kinsale Shark Awards.

Los Angeles shop beans2beans created a handful of unsettlingly effective Spanish-language spots for Donate Life California. See all of the ads here. All of them feature outsized maggots, cousins perhaps of the slimy creatures in that recent British dog-worm medicine campaign. The maggots are cute and repugnant at the same time, displaying a distinctly South Park-ian sensibility as they thank us (in song, en español!) for allowing them to grow rotund by feasting on our innards after we’re dead. The spots close by reminding viewers who don’t agree to leave their organs to their fellow humans that other critters are willing to receive such “donations.” It’s so persuasive I’ve decided to donate my organs. Hey, what’s up with that? Ouch! After I’m dead, ghouls!

—Posted by David Gianatasio

Advertising Agency: Team Detroit
Copywriter/CD: Brad Phillips
Writer/CD: Dan Cerullo
Agency Producer: Michael Olk
Prod Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Jennifer Siegel
Head of Production: Amy Delossa
Producer: Kelly Christensen
Editorial: Kinetic Post
Editor: Steve Lovill
Producer: Michelle Swanson
Audio: Dale Tallant/ Greg Meloche
Aired: October 2008