What’s in a Logo?

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(Which way are the arrows pointing?)

Subliminal messaging is our favorite kind of communication. There’s nothing like seeing a beer and thinking about two girls wrestling in a fountain. Is that subliminal?

We’ve done some combing and found a few logos that seem to say more than they let on. OK, so the first is a bit obvi. But you’ll have to look closely at numbers two and three to see what we mean. Click continued to check out our picks.

More:BBDO, Coke And Pepsi’s New 70s Era Groovy Logo

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Another step towards bookmarkable advertising: this Adobe banner came with an embed code, like your friendly neighborhood YouTube video. It’s a somewhat lousy execution of an idea based on an interesting insight — there’s a small percentage of people that would not only click on your ad, but would also show it to other people.  Bummer, though: the ad links to a pdf file that pops an error. Plus, I wish this “embedebleness” came with some sort of revenue share.



The banner links directly to a pdf that doesn’t display on older versions of Acrobat Reader.



The Adobe banner on Techcrunch.