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Posted in: Uncategorized“We desire proprietary, commercially viable products and technologies for our existing categories and for new solutions that will make our products better tasting, better for you, more convenient or more socially responsible.” -Kraft
Once upon a time, inventors with big ideas has to keep them to themselves, for fear of “losing” them to a large corporation. That is, if the large corporation would even listen.
But now the whole world’s going open source. According to The Wall Street Journal, Kraft, P&G and General Mills “are increasingly looking outside their own corridors” for new product ideas.
It’s a significant shift for many big companies, long famous for guarding trade secrets and mostly looking within for new ideas. Entrepreneurs and inventors submit an average of 40 to 50 new ideas to Kraft each month through www.innovatewithkraft.com. Dozens of ideas, which may also be submitted in writing or by phone, have become new products or enhancements of existing products, the company says.
Cheryl Perkins, founder and president of Innovationedge, a Neenah, Wis., consulting company that helps entrepreneurs and start-ups work with big businesses, says if an idea is patentable, get the patent. If not, something as simple as a trademark or even buying an applicable domain name can help persuade a big company that you have an intellectual asset that’s worth buying from you.
“Once you own it, it’s yours. It’s very intriguing for a company to acquire a bundle of assets, rather than just a patent,” Ms. Perkins says.
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Posted in: UncategorizedThe End of Apathy
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From Adbusters #
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Posted in: UncategorizedIns and Outs of a Friday
Posted in: UncategorizedLike you, we tend to leave the big stuff we need to do for Fridays. Meetings, scripts, feature stories and punching douche-bags in the kissa are usually left to the last day of the week. With that, we take pause from our regular blogging schedule. Back before you know it.
Oh, and though the video may be old, it has a few good points.
More: “Lonely Girl 15’s Rebirth Brought to You in Part by: Douchebags“
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