Hasta La Creative!

I have a theory as to why my dad, Thomas Murray, hates "Mad Men." It's about advertising — whereas my dad, at least in his own mind, never really was.

NEW YORK (AdAge.com) — The American Society of Magazine Editors plans to revise its guidelines for protecting editorial integrity next year for the first time since 2005 — and integrate the association's much newer digital best practices for the first time. But with a lot of editors wondering whether they'll have magazines to edit by this time next year, some question the need for rule polishing right now.

The biggest TV success in history, "American Idol," features three brands — Coca-Cola, Ford and AT&T (formerly Cingular) — have shelled out a reported $26 million to sponsor the show . But for all the money spent and on-air mentions, do the sponsorships really register with viewers?

NEW YORK (AdAge.com) — With its growing digital distribution platform, Ford Models is transforming itself from a traditional B-to-B fashion-talent-management company into an ad-supported digital-media company.

NEW YORK (AdAge.com) — Alarm bells, not sleigh bells, are sounding at retailers across the country.

DETROIT (AdAge.com) — The eight major car-rental brands have been hit by a perfect storm of lower demand, less airport travel, tight credit and a shift by automakers from their traditional stance of buying back most of their vehicles.

CHICAGO (AdAge.com) — Soon, the troubled casual-dining industry won't just be worrying about its nearest competitor — Burger King could be closing in as well with a new slate of premium items, including ribs and thicker burgers.

CHICAGO (AdAge.com) — Champagne marketers are bracing for a brutal holiday hangover.

LONDON (AdAge.com) — As the economic downturn worsens and agencies cut costs, Bartle Bogle Hegarty is doing something different: diversifying into products such as vegetarian meals and personal alarms.

DETROIT (AdAge.com) — If you think you're insulated from the death rattle of Detroit, think again.