LONDON – Upstart video site Hulu, is forecast to match YouTube in US advertising revenue next year, suggesting advertisers are hesitant to associate their brands with YouTube’s seemingly endless amounts of user-generated content.
NEW YORK – BMW has consolidated its US regional advertising brief in to Grey West, San Francisco — an account estimated to be worth $90m (£61m) in billings.
(TrendHunter.com) Now that Tina Fey has quit her Sarah Palin SNL parodies, Saturday Night Live has resorted to putting Justin Timberlake in a leotard to keep the laughs and momentum going.
The latest Saturday Night Live…
SYDNEY – Advertising that uses super-thin models does not make women more likely to buy products than ads featuring women who are of a more healthy weight, according to research by an Australian academic.
LONDON – EMI Music has appointed Rafael McDonnell, who created Coca Cola’s now extinct download service MyCokemusic.com, as vice president of brand partnerships, licensing and synchronisation for the UK and Ireland.
LONDON – Baroness Peta Buscombe, chief executive of the Advertising Association, will leave the group to become chairman of the Press Complaints Commission.
LONDON – The upside of the G20 global gathering, US car makers teeter on the brink, Stelios makes his move at EasyJet.
LONDON – ITV is to sign a landmark deal with BT that will make programmes such as ‘Coronation Street’ and ‘The X Factor’ available to watch on BT Vision TV.
LONDON – Red Bee Media shows the power of probing questions and interrogative journalism in a global brand campaign for BBC World News featuring the strapline “never stop asking”.
How has the economic recession shaped Black Friday ads this year? For those who don’t know, the Friday following American Thanksgiving is marked by tremendous sales which generally function to lure people…
LONDON – Did the hard-hitting ad warning about the dangers of level crossings have the desired impact on members of the public?
The day before the election, The New York Post’s coverage of Barack Obama turned positive. Has Rupert Murdoch gone soft on liberals?
When Clear Channel Communications tried to force a Web site to take down an audio recording, the recording soon popped up on dozens of other sites.
The promo posters for The Curious Case of Benjamin Button, a love story starring Brad Pitt and Cate Blanchett, have finally been released, and the images are quite strange.
Adapted from a 1922 story…
The new James Bond film sold an estimated $70.4 million in tickets at North American theaters, setting an opening-weekend record for the franchise.
Michelle Obama: first lady-to-be, fashion plate and now, online pitch.
These print ads were all banned and deemed offensive and too shocking for publication.
There are ads here for the following products: the Energizer Battery company in Chile, “Killer Heels” by NMA, the…
Amazon shoppers are now able to purchase a selection of toys and electronics packaged in plain, easy-to-open, recyclable boxes.
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There's something awesomely, comfortingly retro about Christopher Lloyd's "What on Earth Happened? The Complete Story of the Planet, Life and People from the Big Bang to the Present Day," newly published by Bloomsbury.
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