LONDON – The declining response rates and poor data quality of online surveys are the result of people becoming bored with the presentation and mechanics of what they are seeing, according to a study.
LONDON – Unpersonalised direct mail is more likely to be seen as harmful to the environment than mailouts that are personally addressed and delivered by the postman, new research has found.
LONDON – Credit information provider Equifax has been announced as the data sponsor for the Direct Marketing Association.
(TrendHunter.com) This poster which was designed for Italy’s rape crisis helpline, Telefono Donna, to bring attention to International Day for the Elimination of Violence against Women (November 25), which it certainly…
LONDON – The Institute of Direct Marketing has given a complete overhaul to the digital and data sections of its 2009 Business Performance Awards to reflect the impact they have on current marketing practices.
(TrendHunter.com) Penthouse Magazine is vying for prime casino real estate in none other than “Sin City,” Las Vegas, Nevada. If Penthouse Magazine is successful in their bid, the Casino dealers and strippers will consist…
This Ad Council spot by Kirshenbaum Bond + Partners, promoting adoption, does well to avoid the kind of too-cute-for-words approach (adorable kids with perfect teeth) or gut-wrenching guilt trips (adorable kids with perfect teeth menaced by Osama bin Laden) often adopted (so to speak) by such appeals. That said, it also helps explain why teens are difficult to place with adoptive families. That skinny dude whines about the way Dad does laundry and brings over all his dumb jock friends to hang out on the sofa. He’ll probably want an iPhone for Christmas. Still, it could be worse. If he didn’t get adopted, he might even start writing for an advertising blog! So visit AdoptUsKids.org to learn about teens who “would love to put up with you.” Let’s face it, you’re not such a prize yourself.
—Posted by David Gianatasio
(TrendHunter.com) Barack Obama has restored the belief in the American Dream and provided America with a much-needed fresh image. W Magazine wears its colors loud and proud in the American Dreamin’ editorial in its December…
With Obama now headed to the White House, will the urban trend-spotting process change? Absolutely. The process will now unfold from the top down, starting with America's First Family. Mark your calendars, as urban trends will now start at 1600 Pennsylvania Avenue and trickle down to a suburb near you.
Paul Isakson has come out as the person behind the Don Draper Twitter feed. It wasn’t AMC after all. Although it seems he is handing over the account to them now. I wonder if they will continue the story. I feel it might have lost some of it’s allure now that we know the true story behind it.
This type of extension into the social web won’t work with every show or character but I can see this working again. It’s the perfect medium for TV shows as a film doesn’t have that prolonged interest. Will Smith Twittering from NY about the I Am Legend prequel for a year wont cut it. But characters filling in the gaps between episodes is fine.
(TrendHunter.com) Talk about putting yourself through the ringer! Repetitive stress syndrome sufferers can get some relief with the Arm Carpal Massager. It looks and works just like the old-fashioned washing machine ringers.…
Why do we get such vanilla advertising? Because anytime a brand makes any kind of statement you get hammered back. Moms (mums) are probably the ones most eager to have a go at a brand too
Check out Logic+Emotion’s coverage on the Morton Moms fiasco.
It’ll be interesting to see how this pans out.
All started with this ad
Hell hath no fury like a mom on a mission. All we need now is an add from Toyota making fun of Soccer Moms.
(TrendHunter.com) A Florida Dodge truck dealer is giving away his inventory on a BOGO–Buy One, Get One Free–deal.
While we’re used to seeing huge discounts and special financing deals to clear out the lots, it’s rare…
(TrendHunter.com) Do your ears need a little dose of magic? The Magic Pills earrings delivers the right dose of unusual for jewelry because they are really made from medical capsules. They have been cleaned and coated for…
LONDON – Guardian Media Group subsidiary MEN Media, publisher of the Manchester Evening News, is bringing its digital sales team in-house.
(TrendHunter.com) The Swiss have a peculiar way of protesting against the global financial crisis. On November 14, an event in Zurich was organized by members of the Cabaret Voltaire where real money banknotes were burned…
LONDON – AOL has launched a motoring industry blog in the UK, following the international expansion of its other Weblog brands across Europe.
LONDON – Asda has eschewed celebrity for its Christmas ad, which features real-life inhabitants of a Yorkshire village.
(TrendHunter.com) Victoria’s Secret models wore tons of glamorous fashions with ‘20s themes, large earrings, and even goddess fashions complete with gladiator sandals and arm bands in Miami Beach, FL yesterday. The awe-inspiring…
(TrendHunter.com) Hermes recently launched their new flagship store in India in the high end Oberoi Hotel in Delhi. The French fashion house is attacking full-force at a time when most brands are cutting back, on their…
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