The First Lady of Brand Advocacy

Mama_Obama.jpg

According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno.

Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and the overlooked appeal of mustard-colored clothing.

“I want to ask you about your wardrobe,” Mr. Leno told her, alluding to the news media reports that Sarah Palin had a campaign clothing budget of $150,000. “I’m guessing about 60 grand? Sixty, 70 thousand for that outfit?”

“Actually, this is a J. Crew ensemble,” Mrs. Obama replied, to cheers from the audience. “Ladies, we know J. Crew. You can get some good stuff online!”

Boutique Call: Substance

Substance.jpg

Agency/Location: Substance/Portland, Oregon

Motto: “Always do better.”

Founded: 2007 by Stephen Landau and David Lowe-Rogstad, two creative directors who were fed up with dinosaur agencies in a digital world.

About: We are digital brand specialists. We design and build websites and branded applications, develop brand and content strategies, and provide user interface/user experience (UI/UX) consulting. In short, we do great work for clients that give a shit.

Clients: The Portland Trail Blazers, bambu, Travel Oregon, ClimatePath

Something Fun: Fridays are all vinyl, all classic rock, all day.

Web site: findsubstance.com

Comments (View)

function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();

New Career Opportunities Daily: The best jobs in media

Playing With Food for Stress Relief – Edamame Keychain (VIDEO)

(TrendHunter.com) The Japanese love their cell phone keychains, but this edamame one doubles as a stress reliever. Food has been recognized as a way to relieve anxiety for many people, but usually that’s accomplished by…

Hachette appoints Secombe director of sales

Hachette Filipacchi has appointed Judith Secombe as its director of sales.

GM to Sell Remaining Stake in Suzuki


DETROIT (AdAge.com) — General Motors Corp., which could run out of operating cash in the coming months, today said it will sell its remaining equity stake in Japan's Suzuki Motor Corp. The auto giant said it plans to sell 16.4 million shares of Suzuki stock, or 3% of the Fuji Industries-owned company.

Why Would You Want a Body Spray that Smelled Like Your Deodorant?

dove-body-mist.jpg

That’s the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, “in the same cool scents as Go Fresh deodorants.”

Retro Gaming Mania – PacMan Keeps on Chomping (VIDEO)

(TrendHunter.com) While the ubiquitous game was first released on May 22, 1980, it just seems that it has never actually gone away and appears, in fact, to be having somewhat of a revival, as evidenced by all the items…

Recession-Proof Fashion Houses? – Hermes Opens New Flagship in India

Hermes recently launched their new flagship store in India in the high end Oberoi Hotel in Delhi. The French fashion house is attacking full-force at a time when most brands are cutting back, on their…

Lloydspharmacy appoints McCann Erickson Birmingham to creative and media

LONDON – Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning and buying accounts. The accounts are worth an estimated £4.5m.

Knit Junk Food – Burgers as Inedible Art (GALLERY)

(TrendHunter.com) Food, art and fun. Some people just love burgers, but would you go so far as to wear a Burger dress with buns, beef and lettuce? Hmm, not me.

However, this gallery shows a selection of tributes to the…

Motrin targets moms but shoots self in foot

If you’re going to launch an online ad on a Saturday and spark outrage among your target audience, you might want to plan to work the weekend. Motrin caused the aforementioned fuss with an ad aimed at moms who practice “baby wearing,” the fine art of carrying your kid in a sling or backpack. The spot comes off sounding pretty insulting to these moms, whom it implies are treating their babies like fashion accessories. When mom bloggers got wind of the spot, they started a tidal wave of criticism, flooding Twitter with thousands of angry comments about Motrin. (Here’s a video compilation of some of the irate feedback.) Assuming the ad was the work of Motrin agency Taxi New York, a blogger contacted the agency’s director of corporate communications, who was reportedly unaware of the online firestorm. Social media professionals were quick to point out that there’s no good excuse these days for failing to notice that your new ad went over like a fart in church. “Motrin apparently did little to no monitoring of their intended audience before or during the Twitterstorm,” writes new-media maven Mack Collier, “which is still baffling to me in this day and age of free and easy tools to let you do just that.” UPDATE: Motrin has now apologized in a message on its homepage.

—Posted by David Griner

ghd breaks first ad since ASA ban for mixing religion and sex

LONDON – This evening hairstyling brand ghd launches its first TV campaign since its ‘Thy will be done’ ad was banned by the ASA because it might cause religious offence.

Hair styler ghd breaks first ad since ASA ban for mixing religion and sex

LONDON – This evening hair styling brand ghd launches its first TV ad since its ‘Thy will be done’ ad was banned by the ASA because it might cause religious offence.

Political Christmas Decor – Obama Ornaments (GALLERY)

(TrendHunter.com) Obama ornaments? You knew it was bound to happen. After seeing the Hillary Clinton nutcracker last Christmas, it’s no surprise that Barack Obama and his family are being glorified as baubles to be hung…

Sony Xplod Car Audio System:

God gave Rock ‘n’ roll to you, put it in your car for everyone.

Advertising Agency: Publicis Yorum, Istanbul, Turkey
Art Director: Orgut Cayli
Copywriter: Emrah Kural
Illustrator: Orgut Cayli
Photographer: Orgut Cayli (cityscape)

Published: November 2008

Credit Crunch Cell Phones – Cricket Launches MOTO VE240 (GALLERY)

(TrendHunter.com) Cricket Communications launched their latest budget-friendly cell phone, the MOTO VE240, in the Tulsa, Oklahoma market today. The candy bar-sized phone is geared specifically at the cost-conscious set,…

Sixt: Wi-Fi

Wi-Fi

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Daniel Frericks, Götz Ulmer
Copywriter: Jo Marie Farwick
Art Director: Till Monshausen
Editing and Naildesign: Benita Rath
Aired: September 2008

Rockstar Branded Eyeballs – Metal Rock Contact Lenses (GALLERY)

(TrendHunter.com) Two strong niche interests have come together: the colored contact lens phenomenon and metal rock. Wildcat has merged the two in what resulted in some pretty badass contact lenses featuring the logos of…

OMD pulls out of Santander pitch

LONDON – Omnicom’s OMD has pulled out of the running for Santander’s conglomeration of media accounts, leaving the main incumbent Carat to pitch against Arena BLM, Starcom and Universal McCann.

Miau: Class

Class

Have a look: www.miaupienas.lt
Advertising Agency: Gaumina, Vilnius, Lithuania
Creative Director: Kristoforas Akromas
Art Director: Rokas Grigaliunas
Copywriter: Darius Bagdziunas
Illustrator: Vaidas Bagonas
Account Manager: Tomas Nemura
Project Manager: Ieva Padegimaite
Animator: Alius Kveinys
Lead Developer: Julija Kameneckait?
Released: June 2008