Hasta La Creative!

(TrendHunter.com) With puns like “Scuba Doo” and “Cat in Diving Boots,” I had to write this up. Believe it or not, we’ve featured a four-legged wet suit before. I would consider this along the same theme as tattooing pets;…

(TrendHunter.com) In a huge decision that could revolutionize web access in the United States, the FCC announced that the excess spectrum, created when TV goes digital, will be auctioned off.

“The Federal Communications…

You know these watches are exclusive and expensive when you see the luxury showroom—it is built for a limited time, only every other year!

Cortina Watch is returning to Singapore’s Paragon Shopping…

This is funny, smart work.

Sarah Silverman and Droga5 have joined forces to convince young Jews to pitch the merits of Obama in ’08 to their less-enthused Floridian grandparents.

With America’s election history, and how tightly the decision has come down in a few “battleground” states, this could have big impact.

And it looks like it might be doing so already.

Sarah does a great sell. And Droga5’s thinking is visible enough to be clever, but not make it immediately apparent that this is an ad agency created microsite.

Also check out Aliens Vote from Cuban Council (the guys behind K10K, remember them?).

They’re documenting who non-eligible voters within the US would vote for.

Am I the only person that thinks Hayden Panetierre looks like she’s 12 years-old? Apparently not, because she starts off her rant against John McCain (see above video) by saying, “Hi, I’m Hayden Panetierre, and I’m hot enough that I know I have your attention for at least the next 30 seconds.”

She finished the piece with, ‘Nobody Fucks with John McCain.” Watch the middle to get the rest of the message. It’s worth it.

More: “Adrenlina Makes Some Heroes“

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NEW YORK (AdAge.com) — PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of "every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they're packaged, how they will be merchandised on the shelves, and how they connect with consumers."

WASHINGTON (AdAge.com) — Leaders of the House Energy and Commerce Committee are stepping back into drug advertising, saying the Food and Drug Administration isn't doing its job properly. The committee questioned whether the drug industry had an improper role in creating an FDA website explaining DTC advertising. Further, it claimed the FDA hasn't taken action to stop Bayer HealthCare from advertising Bayer Aspirin With Heart Advantage.

We received an unsolicited e-mail from T3 today, concerning what’s going on in the wake of the Marriott loss. Here’s what you need to know.

“During the past year, we effectively scaled the business and ramped
up teams to meet increasing client needs. In our business, people
and their ideas are our commodity. And when we are faced like many
agencies with a client loss due to the economic downturn (note
Suzanne Vranica’s Wall Street Journal article “Ad Firms, Already
Lean, Are Cutting Their Payrolls”), we unfortunately have to reduce
staff. As reported last week, T3 is ending its five-year
relationship with Marriott. The reductions today come as a result and are across the enterprise affecting all three of our offices.

Our Human Resources team is working with all employees who have lost their jobs, and will make every effort to help counsel them in
finding new employment.”

This is, according to an agency representative, the only layoff associated with the lost business. However, “It affected the entire company and all three offices.”

We can philosophize about whether praying will do anything, but clearly something needs to be done. Who’s going to do it? Why isn’t there any clear rhetoric from the agency world about what we need to do to salvage the people who make advertising possible?

More: “The Good And Bad News From T3“

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An Agency Spy who also happens to read the very well informed ‘Delaney Report’ informs us that Tom Delaney is out for two weeks because of an emergency appendectomy.

As such, the report won’t be published for the next two weeks; that according to Julia Igoe, the publication’s managing editor.

Tom, we hope you are OK and look forward to your return. Keep up the good work man.

More: “DraftFCB Cans Chris Becker, Says Delaney via AdScam“

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CHICAGO (AdAge.com) — Just how bad is the economy? Ivanka Trump's latest business venture involves a brown-bag lunch. What exactly the product is remains to be seen, but ConAgra today revealed itself to be her partner in the venture.