LONDON – ShotPak sachets are being removed from sale because of their similarity to soft drinks, appeal to children and their encouragement of rapid and excessive drinking.
One city picking a fight with another city? You’d have to say that this nicely captures the spirit of pro hockey. The Detroit Red Wings won the National Hockey League championship, and the Stanley Cup that goes with it, last season, so the Dallas Stars get in Detroit’s collective face with this ad, via agency Door Number 3 of Austin, Texas. Considering that what’s now the Stars franchise relocated from Minneapolis in the early 1990s, one could scarcely blame Minnesotans if they upbraided Dallas with an ad saying, “You’ve got something of ours.” True, Minnesota has since acquired a fresh NHL franchise. But the new team has such a cheesy name that some folks in the Twin Cities (for instance, those who frequent this memorial Web site) must yearn for the days when they had the North Stars instead.
—Posted by Mark Dolliver
Best Buy is trying out a new logo and brand image aimed at classing up the joint a bit. I know, it’s hard to imagine anything classier than a two-story, canary-yellow price tag, but apparently it’s possible. The new logo first appeared in August with the opening of a new Best Buy location in Minnesota’s Mall of America. For now, it’s just a one-store test. “Our intent is to get learning in an open way, not necessarily to ‘roll out’ anything in that store,” Best Buy CMO Barry Judge writes on his blog. “I need to emphasize that we have not decided to iterate our logo.” According to Brand New, the font is a modified Klavika, if you care about such things. If response to the new look is positive, maybe Best Buy will consider a few more ways to go upscale. A good start might be to quit badgering me about extended warranties like I’m some rube from Glengarry Glen Ross.
—Posted by David Griner
Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa
Aired: August 2008
LONDON – Jamie Oliver has launched a MySpace profile to promote his new ‘Ministry of Food’ book, Channel 4 TV series and ‘Pass It On’ movement encouraging the UK to take up healthy home cooking.
LONDON – Creative agency Karmarama and digital developer FreshNetworks have launched a joint venture to build social networks as part of marketing campaigns for clients.
LONDON – Beattie McGuinness Bungay’s iPint application has become the subject of a $12.5 million lawsuit, filed in the US last week against Carling’s parent Coors.
LONDON – Fallon is launching its new Sony spot tonight, which promotes the Sony HD brand’s association with the new James Bond film Quantum of Solace.
In what can only be interpreted as a savvy (or desperate) publicity stunt to regain a level of global stardom that began to fade the day the Beatles broke up, Ringo Starr says he won’t answer any more fan mail. Does he still receive any? The video message on his Web site, in which he promises to toss all letters and packages posted after Oct. 20, is getting lots of media play—there are currently 2,243 Ringo mentions on Google News, which is probably 2,243 more than 24 hours ago. Wasn’t his penchant for scrupulously replying to his fans a plot on The Simpsons way back when? Anyway, this finally opens up an opportunity for Pete Best, the original drummer Ringo replaced in the band. Pete, say you’ll take in Ringo’s unwanted mail and post an address pronto! (Might as well request Keith Moon’s and John Bonham’s mail, too, while your at it—then you’ll seem all “edgy.”)
—Posted by David Gianatasio
LONDON – Arsenal FC has launched Your Arsenal, an online community where official club members can interact more closely with their favourite football club, watch videos and upload content.
LONDON – Telegraph Media Group has parted company with Mike Moore just five months after making him general manager for the group’s digital operations.
LONDON – Arsenal FC has launched ‘Your Arsenal’, an online community for club members.
LONDON – ‘Jamie’s Ministry of Food’ dropped 600,000 viewers on Channel 4 last night as BBC One’s comedy drama ‘Sunshine’ nudged towards the 4m level, according to unofficial overnight figures.
LONDON – The Sun has launched a national outdoor and TV ad campaign to promote its weekday cover price of 30p, featuring a cover version of Just Can’t Get Enough by Depeche Mode. Watch the ad.
LONDON – Dating Direct, the online dating service, is launching DatingDirectAffinity.com, a site which uses online psychometric testing and a professional coaching team to help single people find a serious long-term relationship.
LONDON – The Royal British Legion is encouraging people to support this year’s Poppy Appeal in the run up to Remembrance Day by making a donation using their mobile phone in exchange for poppy wallpaper.
LONDON – Video sharing website Dailymotion has launched a new player to provide users with improved playback quality.
LONDON – The Association of Tennis Professionals, the governing body of men’s professional tennis, has appointed Publicis to help promote the Barclays ATP World Tour Finals with a £1m campaign.
LONDON – Advertising revenues at FT publisher, Financial Times Group, rose 1% year on year during the first nine months of the year, according to parent company Pearson.
(TrendHunter.com) Planners and developers all over the world have plans to make brand new eco-friendly cities, from Tianjin in China to Logroño Montecorvo in Spain. With photovoltaic solar cells aplenty and a plethora of…
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