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Posted in: UncategorizedThe Atlantic’s New Clothes: Rebranded, Redesigned, Ready to Fight
Posted in: UncategorizedThe Atlantic is no longer a wolf in sheep’s clothing. In the words of Editor James Bennet, when the magazine was created in 1857, the writers behind it “wanted to entertain readers on the one hand and, on the other, to advance the radical cause of abolition.” The weeks-old redesign seeks to encapsulate that mission, while simultaneously re-outfitting the look and revamping its Web component.
The new design, guided by EuroRSCG and Pentagram (and designer Michael Bierut) aims to get people to think. again. A microsite hosts vignettes in which random folks are asked deep questions — on the kinds of issues you’d likely see in the mag. It’s an intelligent melding of engagement and advertising; two subjects that aren’t easily mixed (though every agency and their motha will tell you they’re old pros at it…to you, we call bullshit).
Publisher Jay Lauf, who came to the mag from Wired in April, said part of the redesign was meant to align the look with the envelope-pushing content — provided by a muy edgy group of writers. Andrew Sullivan, Christopher Hitchens, James Fallows and a host of others are a Twainian dream-team of sorts; each has an unmistakable sense of “right” about the world, which TA’s audience responds to.
Practically speaking, the redesign aims give the magazine a relevant presence in the digital space — a much needed element in light of the print world’s current…how do I put this…situation.
And though TA is challenging its readers to think, the same was its dilemma; to think about how to enter the digital space without losing the critical part of what it does (and has historically done) best; longform.
More after the jump.
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New Career Opportunities Daily: The best jobs in media
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Posted in: UncategorizedDid Anyone Post About Fallon Last Night?
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Posted in: UncategorizedRe-Imagining Roman Icons – 2009 Lavazza Coffee Calender by Annie Leibovitz
Posted in: UncategorizedThis is a sneak preview of a 2009 calendar commissioned from superstar photographer Annie Leibovitz by the Lavazza coffee company. The Roman theme is played up with iconic Italian monuments which are artfully…
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Posted in: UncategorizedStomach-Churning Safety Ads – Australian Worksafe PSA
Posted in: UncategorizedThese Worksafe PSA ads from Grey ad agency, Melbourne promote work safety among young workers by showing what can happen when people do not voice their concerns regarding their work environment.
The ads…
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Posted in: UncategorizedA Soft Drink That Isn’t Soft
Posted in: UncategorizedThe Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973.
Here’s a screen grab of the microsite they built to promote the product:
I love the sensationalism in these retro he-man ads. There’s something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic.
[via The Denver Egotitst]