LONDON – AOL has unveiled its revamped money and finance site with a range of investment and personal finance tools to help consumers better navigate the credit crunch.
LONDON – Convicted sex offender Gary Glitter is expected to receive up to £100,000 in royalties after computer firm Hewlett-Packard (HP) used a cover of one of his songs in a US ad to promote its new touch-screen model, TouchSmart TV.
LONDON – Presidential candidate Barack Obama will appear in a 30-minute campaign infomercial on three major US television networks tonight before game five of the World Series.
LONDON – James Booth, co-founder of digital marketing firm Tangozebra, has joined Hot Cherry as a non-executive director.
LONDON – Games developer THQ is the title sponsor of WWE’s Survivor Series Tour across Europe, as part of a long standing tie-up with the entertainment brand.
BATAVIA, Ohio (AdAge.com) — It's going to be a private-label Christmas, or so data from an Information Resources Inc. survey of 1,000 consumers indicate. The firm projects consumer spending to hold up at around 2007 levels, though consumers will hunt hard for bargains and be reluctant to use credit cards.
LONDON – Carl Barat, from the band Dirty Pretty Things, and drag queen Jodie Harsh are among the celebrities lined up by Pepsi Max to push its MySpace music venture.
LONDON – The Direct Marketing Commission has recruited Danny Meadows-Klue to its board to strengthen its expertise in regulating online advertising, email, social media and emerging digital platforms.
NEW YORK – Millions of books, including out-of-print titles, could be made available via Google after the search company settled a lawsuit brought by publishers and authors over its book-scanning project.
LONDON – ‘Spooks’ attracted 5.1m viewers on BBC One for the second episode of the new series, winning the prime-time slot but down 400,000 on the previous night’s opening episode, according to unofficial overnight figures.
LONDON – Smarter Communications has restructured to develop a network of communications businesses.
LONDON – Nuts TV, IPC Media’s spin-off of its men’s weekly magazine, will stop broadcasting on Freeview in January 2009, and will be replaced with European news channel CNN International.
NEW YORK – Time Warner’s magazine division Time Inc is to put in place a restructuring that will cut its workforce by up to 600 jobs, or 6% of its worldwide staff.
LONDON – Gordon Brown has stepped into the row over prank calls made by Russell Brand and Jonathan Ross to Andrew Sachs and demanded that the BBC take ‘appropriate action’, following over 18,000 complaints.
LONDON – A TV ad for Southern Comfort has been banned for glamorising alcohol and promoting irresponsible drinking.
NEW YORK – The Christian Science Monitor is to scrap the daily print issue of its newspaper, after 100 years, and focus on running its website as a rolling news service and printing a weekly weekend magazine.
LONDON – Volkswagen briefly became the biggest company in the world on Tuesday, overtaking Exxon by market value, even though its sales are around a third of the US oil giant’s and its profits a fifth.
LONDON – A regional press ad for easyJet has been banned for making misleading claims about its prices compared to BA.
Yet another “+tises” word is invented as Crumpler – known for their bags for everything but you creative folks probably have the slip covers for your laptops – advertises on toilet paper. And it’s not just any old toilet paper folks, it’s now a paint by number toilet paper where every color you need is “brown”. Oh yes, they went there. PR blurb:
Crumpler is known for their out of the box, unique brand. From Beer for Bags events, to a ton of viral street marketing initiatives…they always find the most unique way to reach their customers and further their brand. Their latest endeavor is distributing customized toiler paper in an array of areas in USA, Australia, Asia, Canada, and New Zealand. Crumpler plans to distribute 100,000 rolls of Paint By Numbers Toilet Paper to unsuspecting bathrooms around the country. Crumpler is an Aussie designer of trendy, colorful, and stylish bags that are perfect for ever day use, whether it be commuting to work, going to the gym, an outdoor trip, and more. Crumpler bags are available online, through selected specialty retailers nationwide, and at their two Crumpler NYC retail stores.
LONDON – Primesight has launched eight targeted campaign packages for the seasonal shopping period within its premium malls product Mall2.
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