(TrendHunter.com) Haven’t found your ideal partner yet? Won’t settle for less than the best?
Well, until you and Mr. or Ms. Perfect find each other, the “Perfect Body” covers from Twister Duvet Covers will make you feel…
Sidney Crosby of the Pittsburgh Penguins is sometimes called “The Next One” by fans. It’s a flattering reference to “The Great One,” a.k.a. Wayne Gretzky.
“He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of the Chicago Blackhawks, Henrik Lundqvist of the Rangers, and Dion Phaneuf of the Calgary Flames.
Television spots will begin appearing today as part of a campaign valued at more than $15 million.
[via The New York Times]
The Ad Contrarian posted a brilliant entry about the often-thankless gig of being in account management these days. His list of credible reasons are spot on. We couldn’t have said it better so we wont. See below:
“These days, you have to really love advertising to be in account management.
– When things go well, it’s because the creatives are brilliant.
– When things go badly, you fucked up.
– You have no time to do your job because you’re usually doing your client’s job.
– You have little say over strategy. Account planners and creative directors are busy screaming at each other over that. Your only responsibility is to keep them from killing each other.
– Worst of all, you can never adequately explain to your mother what the fuck it is you actually do.
To all the account managers out there, with all our hearts, we salute you! You’ve got the toughest job in the business if you ask us.
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New Career Opportunities Daily: The best jobs in media
NEW YORK (AdAge.com) — Better marketing could have delivered a bailout package by now. Indeed, according to some communications professionals, something as basic as not calling it a "bailout" may have meant faster approval.
(TrendHunter.com) The Nixie Clock uses six cold-cathode tubes, (aka. Nixie tubes) to display the time. Each tube has a cathode in the shape of the numbers one through to nine. To display a numeral, power is sent to an individual…
If you're going to make the investment to recruit on-campus, I have some suggestions about how to attract the cream of the crop and get them excited about the positions you need to fill.
Meet James Widegren.
Agency: Creative Director/partner at Your Majesty
Key Work: HBO Voyeur
Recent Work: Yahoo!
Little Known Fact: He runs visual information project NEW- synthesis.
Quote: When asked to define creativity, James said: “Simply – one who displays productive originality.”
More: See All The Hot Ad (Wo)Men
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(TrendHunter.com) If Diesel’s naughty ’Safe For Work‘ viral didn’t get them enough attention for their 30th anniversary celebrations, rumors of €30 UK pound jeans have taken the buzz from the web to Diesel stores. Expect…
(TrendHunter.com) The E-Bag is a cooler that can keep your lunch or drinks cool without any ice packs. The cooling energy is derived from swinging the bag to and fro as the user walks along. The bag’s handle, which is attached…
Sarah Palin is a hunter. But she’s far from the only one.
That’s the message in a feature story from The Wall Street Journal today.
As the number of male hunters has declined, the sport has targeted women with everything from pink guns to gender-specific hunting courses. Now, they’re seeking out spokesmodels and pushing weapons tailored for women, such as lighter crossbows.
About five years ago, the outdoor-equipment industry began slapping pink paint on weapons, including handguns, and downsizing camouflage. “Initially their attitude was, ‘Pink it and shrink it’ and women will buy,” says Beth Ann Amico, an Oklahoma hunter and dog trainer who notes that pink defeats the purpose of camouflage. “We’re savvier than that.”
Now, arms makers are offering shorter gun stocks and barrels for women and crossbows requiring less upper-body strength. Apparel makers such as SHE Safari and Foxy Huntress LLC are marketing camouflage expressly to women. “The Foxy Huntress knows she’s dressed to kill in more ways than one,” says that three-year-old company’s Web site, touting “well-designed pieces cut with a female’s unique form and needs in mind.”
(TrendHunter.com) Ziggs is a website that effectively reverses the cyberstalking process–rather than searching for others online, Ziggs alerts you when others search for you.
Like other online networking sites, you’ll…
LONDON – The Office of Fair Trading (OFT) is launching an ad campaign to inform consumers about new rules allowing them to cancel contracts they have agreed with doorstep sellers.
LONDON – SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.
You know “green marketing” is getting more sophisticated when it includes a subtle attempt to hamstring a brand’s competitors. That’s one aspect of Salada Tea’s new “Unbottle Your Tea” campaign (created by Salada’s marketing agency, the Pinckney Hugo Group of Syracuse, N.Y.), which emphasizes the many virtues of drinking fresh-brewed rather than bottled tea. Along with telling you about the superior health benefits and lower cost of fresh-brewed tea, the Web site includes a petition consumers can sign that urges Congress to enact the Bottle Recycling Climate Protection Act. That bit of environmentalist legislation would mandate a five-cent deposit on all beverage containers, including those for tea and water. Needless to say, this would be a blow to Salada’s bottled-tea rivals. Nothing like saving the planet and sinking your competitors in one fell swoop.
—Posted by Mark Dolliver
LONDON – Nokia is making a concerted push for its new flagship mobile handset, the N96, with TV and online work comprising the majority of the activity.
David Bryant is currently the ECD of Interactive over at StrawberryFrog, but he’s also spent time as the EVP, Executive Creative Director at DraftFCB; VP, Creative Director at Digitas (London and New York), Tribal DDB, Modem and Bartle Bogle Hegarty (just for good measure).
He once said in Creativity Magazine that: “The only downside of the interactive medium is us – the people. We’re not being clever enough. I love the creativity of online. Its potential has been hardly tapped.”
Now, who doesn’t love the hell out of that? Since David spent years in both the UK and US machines, we thought it’d be fun to ask him about the creative difference that may be present. Other than reading the Scamp blog and having a crush on Jack Davenport, we don’t know so much about what lies across the pond. David fills us in on the inhibition of the US and how the web has become a “super-socialite.”
Are there any differences in the “creative culture” when it comes to the U.S. vs the U.K.?
“No difference really. The real cultural difference is between good and bad creative. Good creative shops are similar all over the globe. But bad creative places are infinitely variable in form.
The real difference is that in the UK is that you work long hours then drink heavily. In the US, you work long hours, then work more long hours. Neither are particularly good for creativity.
If you look at the most great creative shops, they do great creative work for any brief – banner campaigns, anything. Lean Mean Fighting Machine are a great example of this. The guys there could take a Google search term campaign for a staple supply shop and win an Oscar for best director. Or Your Majesty in NY – who I worked with on a recent Starbucks site. It’s about perfectionism and standards no matter how small the job.”
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After five years of Advertising Week, the organizers seem to be catching on to the importance of the diversity issue. There are more events than ever revolving around diversity and multicultural marketing.
You probably already saw this but it is so good, see it again.
My favorite part is when you show it to people, it takes a long while for them to realize what’s going on. Them’s called “Brand Minutes” people. Share ’em.
Note: If it doesn’t want to play, just copy and paste the url back into the window. Effing YouTube.
At least that’s the impression we got after visiting their latest site, aptly titled UnbuttonYourBeast dot com. It’s in honor of the classic 501 jean, which we haven’t worn since 3rd grade.
Though built by the folks at EVB, Levi’s AoR is BBH. Yet another case of agency-needs-digitial-shop. Collectibely, BBH, EVB, AARF and Cutwater have been working to improve the jeans-maker’s dismal US sales (in the second quarter 2008 Levi’s took home $1 million in revenue, compared to $46 million in Q2 2007) via print, TV, viral and now digital media. This time, they really put the penis back in penis. Mission accomplished!
UnbuttonYourBeast feels like Jim Henson on acid. You pick one of four characters (not really sure why), and then click next. In the little flash video that follows, we see a pair of jeans with something jumping around in the crotch area. Is it Bette Midler back from 1993? Is it crabs? The latter is possible, since “Paul the Pincher” is an optoinal character to pick. Click continued to see Paul, and his cohorts “Cookie” and “Sock Nasty”. “Trout Troutman” is pictured above.
The whole thing screams, “WHAT THE FLOCK/FRACK/PHUCK” or whatever you want to say. We’re kind of surprised that there weren’t clam, beaver or taco characters too. Have women stopped wearing 501s?
At the end of the day, this thing is not only a poor execution of “how to get people interested in the product”, but also (as Tribble put it) just plain crass. Back to the drawing board, if you don’t have to sell it to pay rent.
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Many Janet Jackson fans are disappointed she canceled part of her tour due to illness which brought her to a Montreal hospital.
“A 42-year-old body can’t handle what a 22-year-old body can,” a source…
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