Media Mega Tributes – Paul Newman Film Festival, Magazine Covers, Hockey Games (VIDEO)

(TrendHunter.com) Paul Newman tributes are hitting major magazines and television networks as the media tries to capitalize on the death of a megastar.

A Paul Newman film festival will air on Turner Classic Movies. USA…

Learn More about Pancreatic Cancer

At the rate that diseases are cropping up one after another, the best thing that people can hope for is to find ways on how to prevent them. Ideally, cancer is the worst of all diseases and they can hit practically any part of the human body like the lungs, breast and in this case the pancreas.

As terms, they may seem familiar but unless a person would know someone who may be suffering from it or perhaps him, chances are that would be the only time he would try to find out things about it. At this stage it may all be too late as far as searching for preventive measures or remedies against it.

We have people to thank for offering such awareness campaigns. These public service ads aim to serve a purpose. They should be lauded and hopefully make people aware that they are meant to provide information and hopefully some preventive measures as well.

“Pancreatic cancer is a highly aggressive and lethal disease that needs more attention and we think Cablevision is in a unique position to help,” said Cablevision president and CEO James Dolan. “We will use the strength and breadth of [our] reach to take on this battle in a very public way and to, hopefully, help advance a cause that needs more funding and increased awareness so that someday a cure can be found.”

(Source) Chatter Shmatter


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Will Porning of America Ever Be Explained?

While we all know that pornography has severely gone beyond bounds, it would be interesting to note how and where it all started. Originally started out as an art, we can see through the years how it has evolved into something awry in the eyes of people, perhaps a testament to why pornography has become one of the highly criticized subjects in the world today.

It may be crazy to note that pornography as an art was never that severe in the early years. We can take our cue from this book, “The Porning of America” which tries to serve as a jumping point for discussion concerning sex and sexuality within the contemporary American framework.

This book aims to spearhead a new debate about the role of sexuality, sexual activity and liberation in general in the coming generation of American society. It may be interesting to see what this book has to shed as far as pornography and sexuality is concerned.

(Source) Metro Spirit


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

64 MLB World Series Watching Necessities

(TrendHunter.com) The Major League Basbeall World Series has officially begun! The first playoff game determines who will get to play in the best of seven games for the coveted trophy and bragging rights.

It’s a time…

Unwedding Celebrations – Divorce Cakes (GALLERY)

(TrendHunter.com) Shanna Moakler seems to have invented the ‘divorce cake,’ or at least she made it more mainstream after her much publicized breakup with Travis Barker of Blink-182.

Thanks to her help, celebrating the…

Equestrian Fashion Ads – Stephanie Seymour for Loewe F/W 2009

Madonna and Steven Klein made horses and equestrian fashion desirable a few years ago in the W Magazine editorial, “Madonna Rides Again.” Now, Steven Klein has utilized beautiful horses in the dynamic…

Cognac Sneakers – The Hennessy Celebration Hi-Top (GALLERY)

(TrendHunter.com) If you enjoy Hennessy cognac and want to show your brand loyalty on the courts, this cross-promotion will interest you.

The Hennessy Celebration Hi-Top will be available in an exclusive limited quantity…

Political Wolf Hunt Protests – Defenders of Wildlife Against Sarah Palin

This is one bad arse viral video from the Defenders of Wildlife Action Fund. The commercial denounces, in VERY graphic form, that Sarah Palin promotes aerial wolf hunting in Alaska. Sarah Palin, the Republican…

Tattooed Politicians – Are Sarah Palin’s Lips Fake?

(TrendHunter.com) We’ve heard quite a bit lately about Sarah Palin’s lips. Supposedly, they spew nothing but stupidity, they’ve been likened to those of a pig, and they wear the “Power Pink” shade of lipstick. Well, here’s…

Take a Holistic Approach to Your Messaging


Holism is the concept that the whole has a reality independent and greater than the sum of its parts. Marketing people should pay more attention to this concept.

These Are Perilous Times. What Else Is New?


A number of our employees have asked my partners and me if this economic situation is going to adversely affect us. Who knows what the future holds? Good or bad economy, ours is a precarious business to be in.

Post Dell Knell: Foreclose On EuroRSCG Andy Bennett, Mary Perhach And Bruce Haynes

Foreclosure.jpg

Andrew Bennett, CEO Euro RSCG New York, Mary Perhach, Chief Communications Officer and Bruce Haynes of NMPA, National Media have decided to say a few words about the bailout in the form of a press release. Read it here. It’s one of those things that at first, makes you chuckle, then makes leaves you slack jawed, eyes wide.

The threesome have decided to comment on the decision to stop calling the financial a bailout and rebranding it as rescue instead. It isn’t working, by the way. Reporters are getting in their digs and are now using “bailout/rescue.”

Weird that this release comes now. The name change has already taken place, so why are they talking about it posthumously? If they had released this little diatribe before the switch, everyone would be clapping then on the back saying, “Good job Andy and Mar-Mar! Jolly oh, Bruce!”

But, now? Dudes. You’re too late. Every major newspaper from Kansas to Los Angeles has covered the rebranding with experts, politicians, weighing in. This was just a little navel gazing exercise for you guys, huh? A little press push perhaps?

It gets a little more complicated later on in the 600 word “open letter.” Exhibit A: “What if this had been called a “rescue” from the beginning? Or the “Save our Homes Act”? Supporting a “rescue”

continued…

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Foreclose On EuroRSCG Andy Bennett, Mary Perhach And Bruce Haynes

Foreclosure.jpg

Andrew Bennett, CEO Euro RSCG New York, Mary Perhach, Chief Communications Officer and Bruce Haynes of NMPA, National Media have decided to say a few words about the bailout in the form of a press release. Read it here. It’s one of those things that at first, makes you chuckle, then makes leaves you slack jawed, eyes wide.

The threesome have decided to comment on the decision to stop calling the financial a bailout and rebranding it as rescue instead. It isn’t working, by the way. Reporters are getting in their digs and are now using “bailout/rescue.”

Weird that this release comes now. The name change has already taken place, so why are they talking about it posthumously? If they had released this little diatribe before the switch, everyone would be clapping then on the back saying, “Good job Andy and Mar-Mar! Jolly oh, Bruce!”

But, now? Dudes. You’re too late. Every major newspaper from Kansas to Los Angeles has covered the rebranding with experts, politicians, weighing in. This was just a little navel gazing exercise for you guys, huh? A little press push perhaps?

It gets a little more complicated later on in the 600 word “open letter.” Exhibit A: “What if this had been called a “rescue” from the beginning? Or the “Save our Homes Act”? Supporting a “rescue”

continued…

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23 Posh Innovations – Studying Victoria Beckham’s Influence (CLUSTER)

(TrendHunter.com) As far as fashion mavens go, Victoria Beckham is one of today’s hottest style icons. A trendsetter who is always impeccably dressed, she is arguably one of the most watched celebrities today. Everything…

Equestrian Fashion Ads – Stephanie Seymour for Loewe F/W 2009 (GALLERY)

(TrendHunter.com) Madonna and Steven Klein made horses and equestrian fashion desirable a few years ago in the W Magazine editorial, “Madonna Rides Again.” Now, Steven Klein has utilized beautiful horses in the dynamic…

30 Minute Super Sales – Diesel $50 ‘Dirty Thirty’ Jeans

If Diesel’s naughty ’Safe For Work‘ viral didn’t get them enough attention for their 30th anniversary celebrations, rumors of €30 UK pound jeans have taken the buzz from the web to Diesel stores. Expect…

Have You Hugged Your Customers Today?

How many of you get excited when a brief comes across your desk asking for a loyalty program?

Don’t all raise your hand, at once.

Okay, we all want to foster brand loyalty. That’s a given. But how?

TrendWatching.com, which has dedicated its October trend report to “Perkonomics” has some answers.

perkonomics.jpg

It’s must reading for anyone in relationship marketing. And aren’t we all in relationship marketing?

Political Wolf Hunt Protests – Defenders of Wildlife Against Sarah Palin (VIDEO)

(TrendHunter.com) This is one bad arse viral video from the Defenders of Wildlife Action Fund. The commercial denounces, in VERY graphic form, that Sarah Palin promotes aerial wolf hunting in Alaska. Sarah Palin, the Republican…

Boutique Call: Intro and Nonbox

Nonbox.png

In an effort to reach out to those of you who don’t slave for the BDAs, we’re starting a new feature, right here and right now, that’s meant specifically for the small to mid sized shops. Readers, meet Boutique Call. Please don’t take the word “boutique” the wrong way &#151 it just worked so well in our little double entendre.

We hope this feature will go down like this: as often as we can, we’ll write brief posts about small to mid-sized shops (one per day, we imagine). The ball is in your court to send us a brief description of your shop, and the key players working there/the clients that pay your kids’ college tuition.

Here’s a real example.

Agency/Location: Nonbox, Hales Corners, Wisconsin

Motto:
“Nonbox was established to…help people learn to trust your brands”

Founded: 1959 by ad-mogul William Eisner (the shop was called “William Eisner & Associates back in those days), Nonbox was so named by William’s son Bill, who took over the agency after his father died in 1990.

About:
Collectively, Nonbox has three locations &#151 making it a mid-sized agency with offices in Orlando and Portland. BJ Bueno and Steve Karakas run those offices, with interactive coming out of Florida and marketing out of Portland.

Clients: On the roster, they’ve got Coca-Cola, CAT, Adidas, Harley, UNICEF, Scheels and more.

Something Fun:
Every Tuesday they serve their employees custard. It’s Wisconsin’s version of ice cream, and it is de-lisch.

So now you know. Tell us about your shop, by e-mailing matt@mediabistro dot com.

More:
Hot Ad (Wo)Man Of The Day: Ron Wessels

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Jack White Vs. Coca-Cola

We told you last week that Jack White got all up in arms when the song he wrote for the new 007 film (sung by Alicia Keyes) ended up in a Coca-Cola commercial. Pff… Amateur.

The video for the tune, “Another Way To Die,” has just been released. Take a look above. The broadcast spot for Coke is below.

More:Ed McMahon Gets Jiggy Wit It

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