History Channel Wraps NCY Subway to Offset MTA’s Financial Woes

That’s basically the whole story, as reported by the AP. We actually sat on the train that is, indeed, completely wrapped with an ad for a history channel show that delves into the “underground” &#151 and we don’t mean like, trendy underground.

The series is called “Cities of the Underworld” &#151 so it’s fitting that the wrapped subway was the “medium” chosen for this spot. We’re hoping that the “ad space” sell offsets the apparent shit-fit the Metro Transit Authority is having &#151 because even though they jacked subway prices way up not too long ago, they’re apparently still heading toward financial doom ala Wachovia, WaMu, the US etc. Great.

I didn’t grab a photo of it because I was crammed into the train so hard I couldn’t even reach my phone. I’ll try to get one on the way home &#151 it’s definitely worth seeing. As far as we know, this was BBH’s doing.

Note to media buyers: contact the MTA and buy some friggin ad space. Save the subway!

More: “

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New Career Opportunities Daily: The best jobs in media

Reverse Psychology Election PSAs – A-Listers Say “Don’t Vote” (VIDEO)

(TrendHunter.com) Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker…

Microsoft Dangles Prizes to Build Search Traffic


NEW YORK (AdAge.com) — Microsoft launched another program to try to lure more traffic to its search engine, but if it's not promoted more heavily than past attempts, don't expect much success. The program, dubbed SearchPerks, is a sort of frequent-searching program that rewards people for their loyalty by giving them tickets, or points, good toward ringtones, airline miles and Xbox video consoles.

Media_city Seoul: what is media art today?

0aaturnwidddennn.jpgLong overdue…. A follow-up on media_city Seoul, a media art biennale hosted until November 5, 2008 at the Seoul Museum of Art.

The events aims to reflect on the place that media art has taken into contemporary art. Each in their own way, the works selected for the exhibitions bring a fragment of answer to fundamental questions such as: What is media art? What is different from the conventional art? What changes have been made by that in the field of art? and what influences could come from now?

In order to ensure a broader and more informed coverage of these issues, Park Il-ho, exhibition director, professor at Ewha Womans University and main curator of media_city Seoul surrounded himself with four international curators: Maarten Bertheux from the Stedelijk Museum, independent art curator and critic Raul Zamudio, curator of Tokyo’s National Museum of Modern Art Tohru Matsumoto and art historian and curator Andreas Broeckmann.

I had the opportunity to attend a talk in which Broeckmann shared with the audience his point of view on some of the questions raised by the media art biennale: What can be defined as media art today?

Most of you probably know Andreas Broeckmann as the artistic director of the transmediale festival (2000-2007) and the co-director of the media arts lab TESLA in Berlin (2005-2007). The curator and art historian recently co-chaired the re:place 2007 interdisciplinary science and art history conference and is currently working on the next edition of ISEA which will take place in the Ruhr area (Dortmund, Essen, Duisburg, a. o.) in August 2010.

Below are my (fairly rough) notes from the talk.

10 years ago it was easier to define what media art was, any artist using computer, video or the net in his creative practice was qualified as a media artist. In the Netherlands they call it ‘art with a plug’. The idea of what constitutes media art has evolved over the past few years and it no longer makes sense to focus solely on the technical media in use.

Questions such as What does it mean to speak of media art today? or What is the territory of media art today? have given rise to many ongoing discussions and are even the core subject of a couple of exhibitions (such as media_city Seoul). One of these exhibitions closed yesterday at the Stedelijk Museum in Amsterdam. Deep Screen – Art in Digital Culture. Proposal for Municipal Art Acquisitions 2008 was organized with the objective of getting a sample of contemporary media artists living in The Netherlands. The Stedelijk plans to select a few artworks from the sample and buy them for its permanent collection. The questions they museum asked right from the start was ‘How can we bring this recent art, with its own aesthetics and thematics into the collection?’

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Persijn Broersen and Margit Lukács‘ Hinterland #2 series (exhibited at the Stedelijk)

Broeckmann’s conviction is that in fact not much of it is really new for the Stedelijk. After all, they have been buying such artworks for 40 years now: Fluxus works, videos by Abramovic, Bill Viola, etc. Media art shouldn’t be reduced to technology, some media art pieces are just good examples of conceptual art and have other strong connections with modern and post-modern art.

We are now living a historical time when digital technology is used everywhere everyday. We don’t have to think about it anymore. It just became so natural. Only a tiny minority of people had a mobile phone 10 years ago. Today we all have one. Being connected is easy and that’s the way we expect it to be. Yet people keep seeing media art as something different, a genre which puts a heavy emphasis on technology and when we speak about art, it mostly refers to art creation that uses analog media.

In the past, when technologies were news, artists were engaging with it in a free and often very explorative way. Now that they have mastered the technology the focus is mostly on making good art. Of course some artists are still developing complicated art pieces but we are seeing much more work using easy, hand-on technology.

An important question to raise is: What happens to art when it has reached the phase beyond digital technology novelty? We used to be fascinated by technology and now it is so much part of our life that we don’t have to think about it anymore.

Many people have the feeling that we still describe something when we say ‘media art’. Which role does media art has in contemporary art? Are there particular themes, ideas or fields that media art references?

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One of the works shown at media_city Seoul illustrates a possible answers. At first look, Julien Maire‘s Exploding Camera is a heap of electronics on a table. The bits and pieces belong to a video camera which, although it was disassembled, is still perfectly functioning. The lens has been taken out. Instead, external light coupled with LEDs and laser produce video images by direct illumination of the camera’s CCD (light sensor). A transparent disc containing photographic positives is placed between the lights and the CCD. The pictures are projected onto the CCD when a light is turned on. Because of the different position of the lights, movement in the same picture can be created. Large lights and the laser create explosions (they trigger a sound that overlays the backing soundtrack).

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Exploding Camera Screenshots

The installation was inspired by the murder, two days before the 9/11, of the most credible opponent to the Taliban: Commander Massoud.

Two al-Qaida suicide bombers posing as journalists killed him with an exploding camera at his camp in Afghanistan’s remote Panjshir Valley.

Although the murder is connected with 9/11, it has been almost completely forgotten because of the magnitude of the events a few days later.

The artist wrote: For me, it is as if the destroyed camera used in the attack against Massoud had continued to work and has been filming a war film for the last 6 years.
All of this, as well as the death of the almost mythic figure of Massoud, has lead me to develop the piece ‘the exploding camera’: a kind of destroyed medium able to produce live an experimental historical film reinterpreting the events of the war
.

Just like Persijn Broersen and Margit Lukács‘ Hinterland #2 series (exhibited at the Stedelijk but not in Seoul), the work deconstructs the technology of audiovisual media in order to better reflect on the way that it works. This theme is often explored in media art and could therefore constitute an element that contribute to its definition.

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Marko Peljhan, Speckr, Linz

An other relevant figure to consider is Marko Peljhan, an artist interested in social and political context of technology. He develops works in the Russian constructivist tradition of the 1920. His art projects deal with with technology and offer the public the opportunity to engage with them and talk about technology, scientific research, military developments, etc. The aesthetics of his work is directly inspired by the aesthetics of science and technology while exposing its dark side, the esoteric and sometimes irrational aspects of modern science.

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Hello World by Yunchul Kim

Hello, World!, offers an interesting dialog with mediality by showing the process of the translation from the digital to the analog through copper pipes. The installation, developed by Yunchul Kim, uses acoustic signals to store data. A codified auditory signal (feedback) circulates in a closed system consisting of a computer, a loudspeaker, 246 meters of copper tubing and a microphone. Due to the acoustic delay in the tubing system, it’s possible to save data, whereby the rule is: the longer the copper tubing, the longer the time delay and the greater the memory capacity.

Where is the medium in this work? Is it the computer with the hardware which carries the data file? Or is it the software? The electrical signal?

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Driessens & Verstappen, Breed

Erwin Driessens & Maria Verstappen‘s Breed (also included in the Stedelijk exhibition) is a fascinating take on the theme of the transition from digital to analog. A computer program uses artificial evolution to grow very detailed bronze sculptures that represent virtual mathematical models. The purpose of each growth is to generate by cell division from a single cell a detailed form that can be materialised. On the basis of selection and mutation a code is gradually developed that best fulfills this “fitness” criterion and thus yields a workable form. The virtual designs become tangible artefacts through 3D printing techniques.

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Driessens & Verstappen, Breed

The whole creation process is left in the ‘hands’ of the computer, there is no direct artistic decision. The final result is presented in a very traditional way: the print-out structures are cast in bronze and presented in a glass case.

Breed reflects on the relationship between virtuality and materiality but also the relationship human and machine creativity. Belonging both to the software art genre and the sculpture genre, Breed pushes the boundaries of mediality.

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Pierre Bastien

The work of Pierre Bastien which engages mostly with mechanical age looks at the degree zero of media. He uses very basic (wind, voice, fans, etc.) media for human expression in a ‘post-machinic age’ scenario. It doesn’t make much sense to talk about new media art in this context but his work is an artistic expression that uses the most ancient media possible. On the other hand, it can be regarded as media art because of the way it reflects on the mediality of its own materiality (and vice-versa?.)

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Electroboutique

Ironic wink from Alexei Shulgin and Aristarkh Chernyshev with their latest artistico-commercial adventure: Electroboutique, a conceptual project that playfully but intelligently reflects on the status of media art as another product of consumer culture. The Russian artists are exhibiting at media_city Seoul Super-i, a pair of goggles that allow visitors to reverse the virtual/real duality by transforming the “real” world around us into a pixelated one in real time.

Today, many electrical and digital technologies are available to artists, they are free to choose which one best fits their work. That didn’t use to be the case. There was a time when these technologies were expensive and not available to the hoi polloi. Nowadays, these technologies have been ‘liberated’. In the past, computers would limit what an artist could do, they were ‘imprisoned’. Today, an artist can decide freely whether it is software or wood that best correspond to their project. This also constitutes a liberation from the idea that the essence of media art is technology.

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The Cage, by Tania Ruiz Gutiérrez, tries to re-create the experience of being incarcerated. The projection shows an image of a tiger kept prisoner in a zoo. The image is always the same, yet the tiger moves around his cage. The artist explains that the movement is in fact determined by the relative sizes of tiger and cage, such that his movements are optimized to the only possible path given the tight space available. Given that both the duration and the distance are repeated, one can imagine that in the tiger’s brain there exists a double incarceration, both spatial and temporal. Moreover, the tiger’s path traces over and over the sign of infinity. I would like to make visible the passing of a suspended time and give this installation both a reflexive and hypnotic character.

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Pneuma Monoxyd, by Thomas Köner, is a visual metaphor of how time and memory intersect into our mind. The video installation merges in a dark blur surveillance images of a German shopping street and a Balkan marketplace.

These last works show how media art offer us new possibilities to look at the world in a different way.

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Mark Hansen’s 2 channel video Other People’s Feelings Are Also My Own No.3 shows the artist in a similar outfit and facial expression as those of the man, woman or child in the picture next to his. The work explores notions of ego, subjectivity and identity but it also looks into the mediality of the human face and how much it can be used as a screen.

0dbd1.jpg

Herwig Weiser‘s sound sculpture Death Before Disko is a self-absorbed machine, it is a medium that could be qualified as ‘autistic’. It appears to be busy with itself and communicates as little as possible to the outside. ‘Death Before Disko’ uses an online data stream from space observation and translates it into sound and light events. With the proliferation of digital technologies, users have become more and more distant from the physical hardware of their laptop or hi-fi units. ‘Death Before Disko’ aims to return to the foundations of the hardware, and shows how our relationship towards technology is more often emotional than rational.

Broeckmann’s view is that it is getting less and less important to have specific media biennales and festivals. If a ‘media art’ piece is a good art piece it will survive as contemporary art.

Further reading: Deep Screen – Art in Digital Culture. An Introduction by Andreas Broeckmann.

Steampunked Gadgets – The Punch-Card Cell Phone (GALLERY)

(TrendHunter.com) Keen to trade in your SIM card for a punch card? This steampunked cell phone is a conceptual prototype by London-based designer Arthur Schmitt.

It was designed for RPG gamers, a group of people who want…

Screen Actors Guild Gives Lifetime Trophy to James Earl Jones

James Earl Jones has long been a familiar fixture in the world of TV and the big screen and being given the SAG Lifetime Trophy is something fitting for the multi-awarded actor.

Jones will first be remembered as breaking in the TV industry with the TV police series “Paris” and has made several other appearances since. Regardless if it was a supporting or lead role, Jones is certainly touted among the stars of show business.

He has also lent his voice in some movies such as “Click” that starred Adam Sandler. The list goes on for James Earl Jones and surely this award is perhaps the topping of his colorful and successful career.

(Source) Hollywood Today


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Clone Wars with Limited Commercials

What is a show without commercials? Well while we all want lesser commercial interruptions, they are chiefly responsible for providing financial support in air time. Now don’t tell that to the viewers who could care less. Besides, you can do inside advertising through products and design, something familiarly used in the world of TV shows and series today.

But while all of that is in the air, it seems that the animated Star Wars: The Clone Wars will try to minimize commercial breaks. That is the best they can do and even Cartoon Network needs help to support their shows. Well that is the world of television and we just have to adjust to these practices.

Who knows, minimal commercials may not even be noticed. It is always to keep us guessing on what is going to happen next right?

(Source) Multichannel


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Star Wars Fashion – The Stormtrooper Hoodie (GALLERY)

(TrendHunter.com) This Star Wars hoodie looks good enough for even non-fans to sport. Stormtroopers are indeed the clotheshorses of Star Wars.

This Stormtrooper hoodie lets you show the world that you’re a Star Wars…

Mr. Clean Passes Away at 92

Remember Mr. Clean? He was that bald headed guy with the earring that was muscularly built who endorsed dirt-busting commercials for the highly famous laundry soap in the 1950s up to the early 1960s.

The icon of Procter and Gamble is a familiar character up to this day but apparently the original person, Mr. House Peters Jr. has passed away due to Pneumonia. He was 92.

He won a Golden Boot award in 2000 for his lifetime contribution to the western genre.

Peters Jr. retired from acting in the late 1960s after filming his last episode of “Lassie” on television, in which he had a recurring role as Sheriff Jim Billings.

(Source) Reuters


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Will Max Factor Be the Next Reality-TV Star?


NEW YORK (AdAge.com) — "Blush: The Search for the Next Great Makeup Artist," a reality competition series making its debut Nov. 11 on Lifetime, may seem like the umpteenth entrant in the increasingly crowded fashion reality-TV marketplace. But its unique evolution as a TV series, pitched by Procter & Gamble media agency MediaVest, will help set it apart from the pack.

Real-Life Gremlins – 10 Ugly Animals (GALLERY)

(TrendHunter.com) They say beauty is in the eye of the beholder, but in this instance no one could ever say any of these creatures are attractive. They might be adorable (sort of), but they are ugly as sin nevertheless.…

Incognito Fashion Shows – Martin Margiela’s Masked Models (GALLERY)

(TrendHunter.com) Elusive fashion designer Maison Martin Margiela celebrated his 20 years in the business at the Paris Fashion Week with an odd and rather quaint Spring/Summer 2009 collection.

The designer, who is known…

Doggie Dress-Up – 10 Brutal Pet Halloween Costumes (VIDEO)

(TrendHunter.com) There are few things funnier in life than pets in fancy dress. You can just about get away with it at Christmas, but Halloween is a free-for-all. One of the things that makes it all so funny is the ‘someone…

Reading List: But Wait! There’s More! (maybe)

Cover007.jpg

A new book has hit the advertising shelves: “But Wait! There’s More! (maybe),” written by Donald E. Creamer (founder, Chairman and CEO of HBM/Creamer later sold to WCRS London) and James Baar who is a former Washington journalist and PR executive. The book provides 35 supposedly “battle-tested insider lessons for the model agency CEO.” Why fill up the front copy table at Barnes and Noble with yet another how-to business book? The authors say that:

“Unlike the current TV pornflick “Mad Men” where the problems of a dysfunctional alleged ad agency result simply from excessive libido and great thirst, the congenital challenges facing CEOs of real advertising agencies and other businesses which the book addresses are far more subtle and complex.”

Those lessons include dealing with such everyday phenomena as insider mendacity, client stupidity and smoky euphoria – whatever that means. There are 8 total. The most interesting to us was:

“Yesteryear’s supermen may no longer be able or willing to leap over buildings in a single bound – Hiring of historic heroes laden with dusty awards may not bring in new business or create great advertising no matter how loud the drums roll and the trumpets blare.”

You’ve been warned.

More: The Entire Reading List

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New Career Opportunities Daily: The best jobs in media

Folha de S. Paulo newspaper: Monroe

Monroe

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga

Folha de S. Paulo newspaper: Dean

Dean

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga

Folha de S. Paulo newspaper: Chaplin

Chaplin

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga

Folha de S. Paulo newspaper: Brando

Brando

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga

Yinqiao Energic Milk: Balloon

Balloon

Time to wake up! Yinqiao Energic Milk contains clear-minded ingredients.

Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Alumi Lv, Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang, Jesus Gu
Published: July 2008

Yinqiao Energic Milk: Trumpet

Trumpet

Time to wake up! Yinqiao Energic Milk contains clear-minded ingredients.

Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Alumi Lv, Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang, Jesus Gu
Published: July 2008