Freeview reaches 16.7 million UK homes
Posted in: UncategorizedLONDON – The take-up of multichannel TV on consumers’ main TV sets now stands at 88% of all homes, according to latest Ofcom figures.
LONDON – The take-up of multichannel TV on consumers’ main TV sets now stands at 88% of all homes, according to latest Ofcom figures.
NEW YORK – Ipsos Healthcare has appointed Paul Snyderman to its health research team as a senior-level researcher, following a career with pharmaceutical company Merck.
LONDON – Glengoyne Distillery has appointed internet marketing firm Mackerel Media to develop its website and online whisky shop.
LONDON – France’s Franck Ribery and Karim Benzema take on German striker Kevin Kuranyi in the latest ad for Electronic Arts Fifa 09 game.
American Airlines? Lets see… They reported today that systemwide traffic, capacity and load factor fell in September. AA just wants to go whole hog about it. The airline was also ranked 8 out of 10 on being the worst of the big ten American airline companies. Considering that consumers are constantly pissed at both the airline and the industry a new ad campaign, might be a good thing. One that addresses the concerns of fliers directly, yeah?
Roger Frizzell, vice president of advertising and corporate communications for American Airlines, said: “As with all of our advertising, we wanted to develop the best story that relates to our customers.“
So, they focus on business class fliers in the ad above, which was created by TM Advertising.. Hmm… yes, business/first class is where airlines traditionally make c-c-cash. Yet, transatlantic business class fares are dropping due to market competition. Yet, this ad focuses on those fares. Plus, AA is jacking up these corporate travels in an attempt to try and double down.
The airline industry is tricky sure, but erm… companies are already cutting back on business travel due to the economic climate. But, wait – how many regular consumers will be flying at all this year? Oh what a dilemma! It’s all bad.
What do you think? Would it have been better to target the business class or general consumers in this new campaign?
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Critical Mass (not not the THAT Critical Mass) has named Jon Andexler Creative Director of their Chicago shop. Andexler has pulled stints at all the big digital shops including Avenue A/Razorfish, Digitas, and EURO RSCG Life with accounts like Allstate, Best Buy, Chicago Tribune filling his portfolio.
Vanessa Donley has been named Art Director. She has been the lead designer for pharmaceutical brand Rozerem’s interactive Web site and Ex-Associate Creative Director at Young & Rubicam’s Wunderman, Rina Mallick, has been named Associate Creative Director.
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LONDON – Haymarket Media is to relaunch The Spikes, its major advertising awards for Asia, after teaming up with Cannes Lions organisers The International Advertising Festival.
October 3rd is an important day an important day for Sarah Palin. Well, we can’t say if she’s familiar with its historic relevance, and in case you aren’t either, today is the day 230th anniversary of the discovery of Alaska by explorer Captain James Cook (see pictograph).
Today is also the day that President Abraham Lincoln named the fourth Thursday in November, ‘Thanksgiving’. At Stir, in Milwaukee, they celebrate ‘Captain Dan Turkey Day’.
But 34 years ago today (we can’t do the math on that…’74?) The Founder, who pens a mighty-good blog called Tribble Ad Agency, was born…hatched…spawned. You get the picture. Happy birthday, you young-old guy. He claims that 34 is old, but we submit that no one is as old as George Parker (Ed’s note: if you know how old George is, or are older than him, e-mail us at matt@mediabistro dot com). Happy oldness to you, Mr. Parker.
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LONDON – Free newspaper Metro is set to launch a six-month trial recycling scheme with London Underground to encourage commuters to recycle their newspapers.
Update time kids – I was right (ain’t I always?) – the Jill Greenberg crying child photograph was not sold out for commercial use at all. I knew that wasn’t her style to sell her art project photographs for commercial use. I thought – even hoped actually – that there might have been some shady imagebank involved who we could all agree to spend hate on, but as Admeta has told me over there telephone, it was all “a mistake”.
Meanwhile Ms Greenberg has contacted me and confirmed that this is a case of copyright infringement, as well as a case of model release troubles. Remember, that little girl has parents who never agreed to this type of publication either.
Please see original thread here: Greenberg’s crying toddlers used in ads for Admeta (Sweden).
LONDON – First Radio Sales, the national radio sales arm of The Local Radio Company, said ad sales across its stations increased 2% year on year during the 12 months to 30 September.
Elisabeth Hasselback may be looking for a new gig if Barbara Walters has her way about it. In Walters’ mind (so they say) Hasselback is too “conservative” for ‘The View’ (and you sure as hell don’t want to be filling her…shoes). I mean, she’s just so…bleh. But don’t let that get you down, ‘cuz it’s time for ‘No Wukkas’.
Ziff Davis Media seeks a Senior Manager, Online Advertising Solutions
AdaptiveBlue wants a Community Evangelist (whatever the heck that is)
ValueClick Media is panning for a Media Planner
Organic wants a Senior Copywriter (Contract)
Good is hiring an Art Director
Google busca un Account Planner, Tech Commerce
Magnani Caruso Dutton is hiring an Interactive Associate Creative Director
As always, send us your job needs and we’ll post ’em, right here…if you’re nice (matt@mediabistro dot com).
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