DETROIT (AdAge.com) — General Motors Corp. will move its regional dealer media accounts for all eight of its vehicle brands, according to executives familiar with the situation. The accounts are leaving Starcom Mediavest Group for Publicis Groupe sibling Martin Retail Group, Birmingham, Ala., and Interpublic Group of Cos.' Velocity, an affiliate of Campbell-Ewald, Warren, Mich.
(TrendHunter.com) While the Fall/Winter 2008 campaign for Dolce & Gabbana had a theme of New York gangs of friends, their campaign for the ‘D & G’ line is a family affair with portraits of big families.
Dolce & Gabbana…
The Atlantic is spending $1.5 million to advertise its highbrow offering. Apparently, one of the media buys is the local bakery.
The ads for The Atlantic in unexpected locales like bodegas are meant to reach media buyers where they eat, buy takeout food and shop. Those are “places where people’s brains are most at rest,” said Michael Fanuele, managing director for strategy at the magazine’s creative agency, Euro RSCG Worldwide in New York.
[via The New York Times]
Since we’ve got a fancy new commenting system…erm…one that works, anyway, why not let’s give ‘er a try. I snapped the photo you see above on my walk to work this a.m., somewhere near 9th ave. and 43rd st. At first I though it was one of those, “in memory of so-and-so who was hit by a car whilst riding along” thingys, but alas, it’s an actual vehicle.
Is this what George Parker would have ridden to school as a young boy (not sure why I’m picking on George so much today — but he usually doesn’t mind). I heard his prep school graduation coincided with the completion of Stonehenge. Ba dun, ching!
Anyway, so let’s see what you can do. Post away!
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(TrendHunter.com) Maim That Tune is for those emergency situations when you get a tune in your head that you just can’t remove. This website simply wipes that one out with an even more annoying tune. Once you click, you…
(TrendHunter.com) There is a lot more to Vampires than just Count Dracula–or, if you’re a fan of the cartoon, Count Duckula. A vampire is a mythological creature who feeds on the blood of the living.
Keep your garlic…
(TrendHunter.com) If you care about the environment and recycling but find it hard to part with your newspapers, the ‘334’ bench might be a good furniture idea for you.
The ‘334’ bench by Oscar Lhermitte is constructed…
(TrendHunter.com) Art historians now think that Jesus and friends were eating eels and oranges at the famous last supper, not bread and wine. In honor of that revelation, I’ve compiled some of the remakes that have been…
(TrendHunter.com) You can always rely on geeks to come up with something snazzy on holidays, and these gamers haven’t disappointed for Halloween with these carved pumpkins.
These game-inspired Jack o’ Lanterns are quite…
(TrendHunter.com) The Turner Prize is a contemporary art award and the UK’s most prestigious of its kind.
The prize is awarded each year to “…a British artist under fifty for an outstanding exhibition or other presentation…
Scott Goodson e-mailed us today to let us know that Strawberry Frog in Brazil won a piece of new business, Quaker Mexico, which used to be in the hands of BBDO (recall, the US biz was ripped from the hands of Element 79 recently).
Alexandre Peralta, who runs SF Brazil, answered a few questions about the win for us.
Matt: Who else was involved, how many rounds?
Peralta: Four agencies where involved: two mexican’s hot shops and the El Cielo (Agulla Baccetti Argentina).
It was a very organized process with only two meetings: one meeting when they delivered the brief, and another one when we delivered our frog recomendation [sic] for the PepsiCo’s Team.
Matt: What does this mean for PepsiCo?
Peralta: The importance of the pitch for the PepsiCo was big: 1) Mexico is the most important market for Quaker in (Latin America)— it is at least 5 times bigger than the Quaker’s Market in Brazil. 2) Plus, the brand Quaker has a wordwide role for PepsiCo, since the company has been oriented for the “Performance with a Purpose” principles.
Matt: What does SF have to offer that BBDO couldn’t (in your opinion)?
Peralta: (Quaker) were needing innovation. They bought SF because we really showed them more then a simple campaign: we showed them a Cultural Movement instead. Something strong enough to engage the mexican population in a cause.
Matt: What does the win mean for SF?
Peralta: This is another big leap for SF. We have the Frito Lay’s brands True North, Stacys and Sabra in USA; we have the PepsiCo’s foods brands Toddy, Toddynho, Coqueiro and Quaker in Brazil (conquered 4 mouths ago – where, by the way, the results of the work that has been made for Quaker has made PepsiCo very happy). And this win give us even more space to work with Pepsico in a global level.
Matt: Expected hires?
Peralta: We are hiring an Account Manager and a some new frogs that we must announce very soon. I will let you know very soon.
Confirmation from BBDO on the lost business could not be made by the time this story was published. SF will be handling all aspects of the Quaker campaign except for media buying.
More: “Update on the J&J Consolidation: Who’s In and Who’s Out“
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New Career Opportunities Daily: The best jobs in media
Scott Goodson e-mailed us today to let us know that Strawberry Frog in Brazil won a piece of new business, Quaker Mexico, which used to be in the hands of BBDO (recall, the US biz was ripped from the hands of Element 79 recently).
Alexandre Peralta, who runs SF Brazil, answered a few questions about the win for us.
Matt: Who else was involved, how many rounds?
Peralta: Four agencies where involved: two mexican’s hot shops and the El Cielo (Agulla Baccetti Argentina).
It was a very organized process with only two meetings: one meeting when they delivered the brief, and another one when we delivered our frog recomendation [sic] for the PepsiCo’s Team.
Matt: What does this mean for PepsiCo?
Peralta: The importance of the pitch for the PepsiCo was big: 1) Mexico is the most important market for Quaker in (Latin America)— it is at least 5 times bigger than the Quaker’s Market in Brazil. 2) Plus, the brand Quaker has a wordwide role for PepsiCo, since the company has been oriented for the “Performance with a Purpose” principles.
Matt: What does SF have to offer that BBDO couldn’t (in your opinion)?
Peralta: (Quaker) were needing innovation. They bought SF because we really showed them more then a simple campaign: we showed them a Cultural Movement instead. Something strong enough to engage the mexican population in a cause.
Matt: What does the win mean for SF?
Peralta: This is another big leap for SF. We have the Frito Lay’s brands True North, Stacys and Sabra in USA; we have the PepsiCo’s foods brands Toddy, Toddynho, Coqueiro and Quaker in Brazil (conquered 4 mouths ago – where, by the way, the results of the work that has been made for Quaker has made PepsiCo very happy). And this win give us even more space to work with Pepsico in a global level.
Matt: Expected hires?
Peralta: We are hiring an Account Manager and a some new frogs that we must announce very soon. I will let you know very soon.
Confirmation from BBDO on the lost business could not be made by the time this story was published.
More: “Update on the J&J Consolidation: Who’s In and Who’s Out“
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Name/Location: Cole & Weber United — Seattle, Waaaaaaashington
Motto (sorta): Welcome to the advertising industry’s most colorful Web site. (Ed’s note: two cheers for lack of motto)
Founded: Cole & Weber was created in 1934, but the United part came on in ’05, when they were gobbled by WPP. Wait a second, I thought this was Bouttique Call? No matter!
About: Mike Doherty, James Mackenzie, MJ Keehn, Richard Jacroux and Todd Grant run the show.
Clients: ACLU of Washington, Champs Retail/Nike, Dell, Colt 45, Carlo Rossi (Ed’s note: kudos to CWU for obtaining two of the classiest alcoholic beverages out there!) and moreeeee.
Something Fun: Their Web site; check it out.
Get more Boutique Calls (Boo-tee kahls): Here
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(TrendHunter.com) I have now officially seen it all and come to the end of the web with these show jumping rabbits from Denmark. Officially called ‘Rabbit Hopping,’ this bizarre phenomenon started in Sweden in the 1980s…
NEW YORK (AdAge.com) — Gawker Media is laying off 19 staffers at weaker-performing titles such as Valleywag, Consumerist and Fleshbot in anticipation of what Denton predicts will be an "exceptionally difficult" advertising market in early 2009. He's also suspending traffic bonuses for writers, which were costing the company $50,000 a month.
This soothing video opens on a beautiful but sad scene in which a girl is digging grave for her dead goldfish.
(TrendHunter.com) These amazing images are from the Thai island of Phuket. On this island each autumn, the Chinese community holds the Nine Emperor Gods Festival.
For the nine-day duration of the festival, the Chinese…
(TrendHunter.com) Brand new on 66 Degrees is this striking limited-edition glass centerpiece by the talented father-son Czech design team of Stanislav & Martin Zampach. 66 Degrees says, “Martin and Stanislav Zampach live…
We just had a candid conversation with Mike Gray, 17-year president of Martin Williams, about the circumstances surrounding his agency, namely a third round of layoffs at his 190+ person Minneapolis shop.
This week, eight addies from across the company were let go. Similar layoffs occurred in February and March of this year, when Hoover and Cellular South (respectively) went elsewhere. Ugh.
But it’s going to be OK. See how, after the jump.
More: “Microsoft Gets Pharrell Williams To Lie For Them“
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New Career Opportunities Daily: The best jobs in media
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
