Here is an explanation what the campaign means.
Advertising Agency: TBWA\Oslo, Norway
Executive Creative Director: Erik Heisholt
Creatives: Cecilie Falch, Eva Grefstad Knudsen, Erik Heisholt
Illustrator: Joachim Barrum
(TrendHunter.com) 29,500 Canadian woman sued Health Canada because their silicone in their chests had not been tested. They sued the government agency that is supposed to protect Canadians’ health.
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(TrendHunter.com) These ingenious and clever food sculptures come from different events and fairs around the world.
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(TrendHunter.com) The quaint and very creative rings in the gallery, although different from one another in concept as well as design, represent very high degrees of unconventional creativity and innovation as well as a…
(TrendHunter.com) The Mütter Museum, located in Philadelphia, Pennsylvania, is a medical museum which houses medical oddities, wax models, antique equipment, and memorabilia of famous scientists and physicians.
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Here is something for all the avid beer drinkers today. A beer drinking session will just not be complete without something to carefully brand a certain beer preference. For the makers of Bud Light, a new buzzword is in the mix and it goes by the name of “Drinkability”.
It may seem simple and logical but the point of it all is that this buzz word is easily associated with beer or in this case Budweiser. Place it in an ad and for sure many people who are fond of this Bud Light brand will be passing it on or even use that word towards other drinks that do not necessarily have to be beer.
The new campaign goes beyond commercials that viewers of Super Bowl XLII saw in February, which presented benefits to drinking Bud Light that were exaggerated for comic effect. Among them were “the ability to breathe fire” and “X-ray vision.”
(Source) The New York Times
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
(TrendHunter.com) D*Face is a British street graffiti artist who also does rather morbid, incongruous and distorted portraits of famous icons, often using images that have been exhibited indoors in galleries and other venues.…
The thing with unveiling commercials these days is how to integrate technology with creativity. With all due respect to the famous personalities that we see on television, hiring them does not come cheap. In fact, a large chunk of the cost that is invested in commercial productions includes the talent fees of people and for Mitsubishi, perhaps a change of characters in lieu of the usual celebrities or personnel may be feasible.
We are seeing a trend these days on where we see less famous personalities in endorsing commercials. Thank technology and graphical animations for this new recourse. But while many see it as something that is perhaps the new strategy of the advertising millennium, do remember that the main aspect of it all is being able to endorse and promote corporate products and services using the right impact towards the target market audience and nothing else.
The TV campaign, which began on Sept 22, 2008, is running nationally and will continue until December. It is supported by several online expressions including search engine banner advertising, and video ads on targeted websites and social networks. New creative, a further extension of this campaign look, is expected in the spring and will likely feature Lancer models.
(Source) Market Watch
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
If you think of it, Youtube can pretty much do anything these days with the millions of videos they host on their site. Of course, the uploaded videos come from different origins but just the same, they can be used as marketing tools to which the Youtube team can place ads without the consent of users.
Why? Well for one thing, you are using their service. The service at Youtube is their hosting and while many people today use Youtube as a means of advertising indirectly, why not place ads on commercials? Technically, it may seem like the usual free websites that have tons of ads. But in the same way that they were put up, the service is practically the same over at Youtube.
Now, coincidentally (?), YouTube is running commercials in their videos. Ok, to be fair, not all videos have them, and technically only a small percentage of partner-sponsored videos play them. The ads are post-roll, and only play if you don’t click on the accompanying overlay ad.
(Source) WebProNews
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
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The intention was to create a cool…
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In today’s New York Times Magazine, “Counsumed” columnist, Rob Walker, examines at an academic study that indicates brands may have the power to shape our behavior. Not just purchasing behavior, mind you, the concept being forwarded claims that certain brands can make us run faster, jump higher, think more clearly, and so on.
The upshot of the original study, and numerous replications, was that the subjects subliminally exposed to Apple branding came up with more uses, and their uses were deemed more creative, than those exposed to the I.B.M. logo or to no logo at all. In other words, exposure to the Apple logo appeared to make people more creative.
One of the researchers, Gavan Fitzsimons, a professor of marketing and psychology at Duke, acknowledges that many of us — and not just the owners of I.B.M. — resist this finding because we are suspicious of the idea that brands affect us at all. Many people, Fitzsimons says, accept the idea that flaunting a brand broadcasts qualities you already possess or even aspire to: maybe creativity for the Apple loyalist, rugged individualism for the Harley consumer or athleticism for the Speedo buyer. But Fitzsimons and his colleagues say the process can work the other way around, that brands can not only reflect who we are but also affect how we behave.
Sounds far-fetched, but let’s think about this through another lens. Take a uniform, any uniform. Put that uniform on–be it a Yankees uniform, a soldier’s uniform, or a policeman’s uniform–and you will be transformed. Your thoughts will change and so will your actions.
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