Hasta La Creative!

An artist has depicted the faces of a UK talent show, The X Factor, onto pieces of toast. They were made for Warburtons, a bread brand who is sponsoring the show. This is a great example of getting more…

As someone whose main function in life is editing, I wonder, in the dark moments, whether I will soon be redundant.

YORK, Pa. (AdAge.com) — Forward-thinking marketers such as PBS Kids Sprout are going beyond just what's being said, and are hitting reply. They're asking not just what people are saying about their products and services, but also who's saying it and how important that individual or group is to their brand.

NEW YORK (AdAge.com) — While the traditional coffee fix doesn't look like it's going away, an increasing number of people in the ad world are turning to exercise and other forms of fitness to keep their minds sharp and their focus in line.

NEW YORK (AdAge.com) — For a new campaign against Verizon Fios, Time Warner Cable CMO Sam Howe and his team consulted with political advertisers involved with the 2004 presidential race to learn some of the baseline do's and don'ts of competitive advertising. Mr. Howe recently spoke with Ad Age to share other lessons from his three years as Time Warner Cable's CMO and why the industry's challenges give him little cause to leave his post any time soon.

NEW YORK (AdAge.com) — Toyota will market the Prius to Hispanics for the first time with Pixelmetro, a web application that measures the distance your computer mouse travels.

BATAVIA, Ohio (AdAge.com) — In the past year, J&J has quietly ramped up a major assault on direct-response skin-care powerhouse Proactiv with the SkinID brand. The Neutrogena subbrand offers customized acne-fighting and other skin-care products and is sold online.

BATAVIA, Ohio (AdAge.com) — Is Wal-Mart's recent run of improved results more about the marketing or the economy? Most signs point to the economy, though economic distress has dovetailed nicely with the marketing.

NEW YORK (AdAge.com) — Marketing-industry executives said the rescue bill could provide some stability, but spending, whether it be consumer spending or advertising spending, will likely remain under pressure.

CHICAGO (AdAge.com) — Marketers across the board are dialing up the more-for-your-money messaging in an effort to coax cash-strapped customers into opening their wallets, and price cuts and promotions are creating a domino effect as companies chase best-deal status.