Oct
06
BT Vision to carry Five’s VOD service Demand Five
Posted in: UncategorizedLONDON – Broadcaster Five is launching its new video-on-demand service, Demand Five, on the BT Vision platform this month.
Oct
06
Drye launches new market research firm Insitas
Posted in: UncategorizedLONDON – Maggie Drye, the founder of Buckingham Research Associates, has launched a new market research firm called Insitas.
Oct
06
Future pushes Official PlayStation Magazine with Sackboy promotion
Posted in: UncategorizedLONDON – Future is promoting Official PlayStation Magazine with a download that will allow gamers to customise the star of new platform adventure game ‘LittleBigPlanet’.
Oct
06
Google reopens 2001 search index
Posted in: UncategorizedSAN FRANCISCO – Google has relaunched its 2001 search index to provide a light-hearted look at the growth of web use over the past seven years.
Oct
06
Try some more creepy-ass McDonald’s ads
Posted in: Uncategorized
Blog of Hilarity would like to make the point that McDonald’s has been a staple of American culture for a long time, but its advertising has been a bubbling cauldron of weird for just as long. They mention the McDonaldland spot that bewildered us back in March, and also bring up the first appearances of Ronald McDonald (who looked and sounded like a menacing carny) and the Hamburglar (who seems more tragic figure than criminal). And of course Japan introduced Lady McDonald to the canon, in what must have been an attempt to capitalize on a Bugs Bunny-esque cross-dressing sight gag, because we refuse to believe anyone found her sexually appealing. In fact, we need an eye-wash station after seeing that.
—Posted by David Kiefaber
Oct
06
Buy my book. You probably won’t regret it.
Posted in: Uncategorized
Well, despite the tortuous grind here at AdFreak (it’s a brutal 100 words a day, phew!), I’ve managed to write another book in my spare time. It’s available for pre-order at Amazon.com. It’s a work of staggering brilliance—at least, my mom thinks it is. And as long as you’re not one of the six people who bought my first book, you shouldn’t be inordinately prejudiced against the new one. The reviews have all been raves. OK, there’s just one rave so far, but that makes one more than last time! If sales are brisk, I’ll get to do readings in bookstores. (I’ll be reading from the works of A.M. Homes, naturally.) If you don’t buy my book, I’ll be forced to read the entire manuscript into your voicemail in a high squeaky voice. Which is my real voice, by the way, and extremely annoying. Consider: If I am actually J.K. Rowling writing under a pseudonym, this book could be immensely valuable in the future. Can you afford not take that chance? (And don’t tell me in the comments that “Yes, I can afford not to take that chance.” Where’s your book? Jerks.)
—Posted by David Gianatasio
Oct
06
Aegis acquires Clownfish for £500,0000
Posted in: UncategorizedLONDON – Aegis has acquired the sustainability specialist group Clownfish for £500,000 as it looks to ramp up its commitment to corporate social responsibility (CSR) and better compete in the digital sphere.
Oct
06
Sorrell urges media companies to invest now
Posted in: UncategorizedLONDON – Media companies hoping to weather the financial storm over the next 12 months should be looking for areas to invest in now, says WPP chief executive Martin Sorrell.
Oct
06
Harry Potter trumps Tess of the D’Urbervilles
Posted in: UncategorizedLONDON – BBC One’s adaptation of Thomas Hardy’s novel ‘Tess of the D’Urbervilles’ put in a strong finish with 5.6m viewers tuning in on Sunday night, according to unofficial overnight figures, but was beaten by ITV1’s screening of ‘Harry Potter and the Goblet of Fire’.
Oct
06
USPS releases customer focused five-year plan
Posted in: UncategorizedNEW YORK – The US Postal Service has released a five-year plan which reinforces its commitment to meeting customer needs.
Oct
06
Former Ofcom chief named communications minister
Posted in: UncategorizedLONDON – Former Ofcom chief executive Stephen Carter has been named as minister for communications, technology and broadcasting in the House of Lords, as part of Prime Minister Gordon Brown’s reshuffle.
Oct
06
Companies warned of increased data loss risk from third party marketers
Posted in: UncategorizedLONDON – Email marketing company Strongmail UK is urging businesses to rethink their outsourced marketing campaigns as third-party suppliers are twice as likely to lose confidential customer data than their own employees.
Oct
06
Faceless Fame – Yeardley Smith and James Earl Jones Give Pop Culture a Voice (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Most people wouldn’t be able to pick Yeardley Smith out of a lineup, but they’d be able to identify her as soon as she opened her mouth; the same could arguably be said of James Earl Jones early on in…
Oct
06
O2 marketing director role temporarily split
Posted in: UncategorizedLONDON – Sally Cowdry, marketing director for mobile operator O2 UK, has gone on maternity leave this week, leaving current postpay and prepay heads Peter Rampling and Alistair Johnston covering her responsibilities in her absence.
Oct
06
eCircle responds to spam complaints with upgrade
Posted in: UncategorizedLONDON – European email marketing agency eCircle has launched an upgraded version of its broadcast tool eC-messenger to improve monitoring of spam complaints.
Oct
06
WKD sponsors Ricky Hatton chat show on Nuts TV
Posted in: UncategorizedLONDON – Drinks brand WKD has agreed a deal with Turner Media Innovations (TMi) to sponsor a Ricky Hatton chat show on Nuts TV called ‘Ricky Speaks’.
Oct
06
Diesel Fuel For Life Unlimited – still from commercial.
Posted in: UncategorizedCrédits
Fuel For Life Unlimited
Title : Unlimited
Agency Fred & Farid, Paris
Executive Creative Director : Fred & Farid
Art Director : Juliette Lavoix / Pauline de Montferrand/ Pierre Escarment / Victor Marrec
Copywriter : Pierre Escarment / Victor Marrec / Juliette Lavoix / Pauline de Montferrand/
Account Supervisor : Fred & Farid / Emmanuel Ferry / Nathalie Chopra / Shirley Sayadi
Advertiser’s supervisor : Ladan Lari, Steeve Hagege
TV producer : Robin Accard / Alexandra Marik-Chernet
Oct
06
Livability appoints Burnett Works to direct account
Posted in: UncategorizedLONDON – Livability, the disability charity formed by the merger of John Grooms and the Shaftesbury Society, has appointed Burnett Works to work on donor recruitment.
Oct
06
Delivery issues are holding back online sales
Posted in: UncategorizedLONDON – The UK retail industry is losing out on more than £2.3bn a year in revenue due to poor e-commerce strategies, according to a new report.
Oct
06
Sorrell warns that more firms will make tax exit
Posted in: UncategorizedLONDON – Sir Martin Sorrell has said that more firms will follow the WPP Group example and move their headquarters from the UK to escape new taxation rules on foreign profits.
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