Advertising Agency: TBWA\Central Asia
Creative Director: Juan Pablo
Art Directors: Juan Pablo, Eugeny Chernovol
Copywriter: Max Velichko
Photographer: Emil Amriev
Published: May 2008
Advertising Agency: Proximity, Mexico
Creative Director: Gerardo Rangel
Art Directors: Juan Carlos Palacios, Rebeca Fernández, Elizabeth Juárez
Copywriters: Eduardo Velázquez, Isaac Barrera
LONDON – Vodafone UK has partnered with e-book company Gospoken to launch Books on Mobile!, which allows Vodafone users to download books to their mobile phones.
LONDON – Starbucks, the coffee chain giant which boasts of its green credentials, has come under fire from environmental groups for wasting more than 23m litres of water a day by leaving taps running non-stop.
Flip books haven’t been a major part of anyone’s marketing efforts since, oh, probably the late 1800s. But with everyone cutting back their media budgets, custom flip-book maker Flippies sees an opportunity for the original motion pictures to make a comeback. “History has demonstrated that flip books are the ultimate recession-proof marketing tool,” Flippies president Jeffrey Kay says. “Right now, flip books are to marketers what meatloaf is to comfort food.” Though it has trouble with SAT-exam-type analogies, Flippies has built a solid business and boasts a client list (MTV, Subaru, L’Oréal, Puma, AT&T, etc.) any agency would be proud of. Its flip books, featuring “crystal clear clips of full motion video with a simple flip of a thumb,” work nicely as interactive brochures, event giveaways and trade-show handouts. Sure, they’ve been around a while (they were invented in 1882 by Henry Van Hovenbergh of Elizabeth, N.J.), but Kay points out that they’re “one of the earliest forms of interactive media on record.”
—Posted by Tim Nudd
Advertising Agency: Longplay, Brazil
Creative Director: Fernando Luna
Art Directors: Alexandre Lage, Marcel Manzano
Copywriter: Alexandre Lage
Illustrator: David Kim
Advertising Agency: Longplay, Brazil
Creative Director: Fernando Luna
Art Directors: Alexandre Lage, Marcel Manzano
Copywriter: Alexandre Lage
Illustrator: David Kim
Advertising Agency: Longplay, Brazil
Creative Director: Fernando Luna
Art Directors: Alexandre Lage, Marcel Manzano
Copywriter: Alexandre Lage
Illustrator: David Kim
Are you bad enough?
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
Released: June 2008
Are you bad enough?
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
Released: June 2008
Are you bad enough?
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
Released: June 2008
Advertising Agency: Chi&Partners, London, UK
Creative Directors: Ed Edwards, Dave Masterman
Creatives: Ed Edwards, Dave Masterman, John Ely, Phil Bucknall
Design: Kylie McLean
Advertising Agency: Chi&Partners, London, UK
Creative Directors: Ed Edwards, Dave Masterman
Creatives: Ed Edwards, Dave Masterman, John Ely, Phil Bucknall
Design: Kylie McLean
Advertising Agency: Chi&Partners, London, UK
Creative Directors: Ed Edwards, Dave Masterman
Creatives: Ed Edwards, Dave Masterman, John Ely, Phil Bucknall
Design: Kylie McLean
Advertising Agency: Babel, São Paulo, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Fernando Brandt
Photographers: Geison Genga, Andréa Lorca
Published: September 2008
Advertising Agency: Babel, São Paulo, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Fernando Brandt
Photographers: Geison Genga, Andréa Lorca
Published: September 2008
Advertising Agency: Babel, São Paulo, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Fernando Brandt
Photographers: Geison Genga, Andréa Lorca
Published: September 2008
LONDON – National Lottery operator Camelot is rolling out a TV ad campaign to support its new £2-a-play Bond-themed scratchcard game.
Advertising Agency: Energia YR
Creative Director: Keke Reyes
Art Directors: Dennis Molina, Keke Reyes
Illustrator: Dennis Molina
Other additional credits: Hermes Dragon Supervision Creative
Published: October 2008
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart
Published: September 2008
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