Oct
07
T Green Tea: The Queen
Posted in: Uncategorized
Advertising Agency: Agency LA FAMILIA, Santiago, Chile
Creative Director: Miguel Angel Barahona
Art Director: Rodrigo Portales
Production: Jazz Films
Aired: 2008
Oct
07
Regional publishers urged to provide advertisers with more information
Posted in: UncategorizedLONDON – Industry experts are calling for regional publishers to provide advertisers with more information about their magazines and readers.
Oct
07
Leukaemia charity in blood sample campaign
Posted in: UncategorizedLONDON – Marketing agency Tangible Response has created a multi-stage fundraising campaign for the Anthony Nolan Trust leukaemia charity in order to target 3,000 high-net-worth supporters.
Oct
07
$5000 Personal DNA Mapping – Complete Genomics
Posted in: Uncategorized
(TrendHunter.com) Complete Genomics has announced that come Spring 2009, people will be able to order themselves a complete genetic blueprint for just $5,000.
This is an incredible price drop, given that the service currently…
Oct
07
Aha’s Take on Me: The Really Literal Version
Posted in: UncategorizedI’m only slightly ashamed to admit having a real soft spot for Aha.
The "Take on Me" video is, arguably, THE iconic 80s music video. It proves a couple of things. 1. People love rotoscoping. 2. The 80s were worse than we feared.
Regardless, enjoy this delightful rework of classic pop culture.
Shout out to Mr. Vilhauer
Oct
07
Experian wins John Lewis email marketing business
Posted in: UncategorizedLONDON – The John Lewis Partnership has appointed Experian Cheetahmail as its email marketing partner in the UK.
Oct
07
Armstrong to Big Marketers: Let’s Have a Town Hall
Posted in: Uncategorized
NEW YORK (AdAge.com) — Days after Google and Yahoo said they would delay implementation of their search-ad deal that is under Department of Justice scrutiny, Tim Armstrong, president of advertising and commerce-North America at Google, is calling for an open town hall with the Association of National Advertisers.
Oct
07
The workplace is no safer down in Australia
Posted in: Uncategorized
Obviously inspired by last year’s disturbing workplace-safety ads from Canada, Australia’s WorkSafe Victoria has begun airing its own graphic depictions of on-the-job gore. There’s a predictably horrific nailgun incident, a bagel-slicer bloodbath and (just like Canada’s campaign) a kitchen worker who gets boiled alive. While it’s not quite as jarring as when we saw this stuff the first time around, the campaign is still a compelling way to get the attention of young workers who are most at risk for severe workplace injury. According to Australian newspaper The Age, the WorkSafe spots will air in two versions—a PG cut for earlier timeslots and a Dario Argento version to be shown after 8:30 p.m.
—Posted by David Griner
Oct
07
Badonkadonk. Badinkadink. Hungry Yet? Oddly, I Am
Posted in: Uncategorized
What would happen if a Thickburger jumped into a cold swimming pool?
Oct
07
Israel Cancer Association: Second hand market
Posted in: Uncategorized
Donate a product and save lives.
Advertising Agency: Gitam BBDO
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Directors: Noam Laist, Yuval Davidov
Copywriters: Orel Bitan, Ronen Levin
Published: September 2008
Oct
07
Mercedes: Crash test
Posted in: Uncategorized
Pink Ribbon advises women to no longer perform monthly breast self-examinations.
Mercedes-Benz supports Pink Ribbon and placed a 1/1 advertisement in the magazine.
The theme of this year’s advertisement is ‘self-examination is good, but examination by experts is better’.
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Art Director: Joris van Elk
Copywriter: Mark Muller
Account: Bas Verdoorn
Photography: Jaap Vliegenthart
Retouch: Souverein
Published: September 2008
Oct
07
Ofcom proposes no change to amount of TV advertising
Posted in: UncategorizedLONDON – Ofcom is not proposing changes to the rules on the amount of TV advertising being broadcast, despite an increase now being made permissible by new European legislation.
Oct
07
ZenithOptimedia revises global ad spend growth forecast
Posted in: UncategorizedLONDON – ZenithOptimedia has lowered its forecast for global ad spend growth over the next two years, believing the financial reverberations of recent bank failures is set to undermine confidence in the wider economy.
Oct
07
Kids can’t resist the fried blobs of chicken
Posted in: Uncategorized
Normally I don’t like cutesy kids in ads. Nor am I that fond of chicken (unless it’s Moby’s ’70s psycho-pimp chicken—that bird’s battered ‘n fried, dig?). All that said, Arnold’s “Dinnertime Montage” spot for Tyson chicken nuggets is fairly cute and inoffensive. And we’ll assume it doesn’t make any actionable claims like some past ads for the brand. The goal of the new work: to portray Tyson nuggets as the kind of food kids will clean from their plates—by eating it, rather than disposing of it in the ways shown in the spot. The kids are cute but not too cute, and some of their guilty “Who, me?” looks are priceless. That last shot bugs me, though. Can’t they learn not to eat with their hands? If you allow that kind of behavior, soon they’ll start smoking and be ready for Arnold’s “Truth” campaign. That psycho chicken would straighten them out. And obviously I don’t have any kids of my own. They’d smear their greasy Tyson thumbprints all over my new upholstery! Brats.
—Posted by David Gianatasio
Oct
07
My Snowboard is the Centerfold.
Posted in: Uncategorized
Four Playboy centerfolds hit the slopes — in the buff! — on a set of limited-edition Burton snowboards.
Oct
07
‘He Wants to Overturn Roe vs. Wade.’ MAVERICK!
Posted in: Uncategorized
“We just keep saying ‘Maverick, Maverick, Maverick’ until that’s all they hear!” snaps a fictional McCain campaign strategist.
Oct
07
Ask.com campaign just got more titillating
Posted in: Uncategorized
Lots of chatter on the Web this a.m. about Christina Warthen (shown here), wife of Ask.com co-founder David Warthen, being indicted by the feds for allegedly evading taxes on almost $135,000 she made in 2003 while working as a prostitute. I went to Ask.com and searched for “Ask.com prostitute” and the story popped up as the very first hit. Ask just began touting more relevant searches, so I guess there is truth in advertising. Ask’s rolling out a big-bucks “Next generation of Ask.com” marketing blitz, including a TV ad campaign, this week. I’ll assume Mrs. Warthen’s legal woes weren’t part of the publicity plan. Still, I hadn’t used Ask (or even thought about Ask) since Jeeves was sent packing, so the extra press, though embarrassing, might just pay off. Speaking of payoffs, Mrs. Warthen allegedly used the money to pay her way through Stanford Law School. Naturally, I went to Ask.com and typed in “Stanford Law School prostitute.” Mrs. Warthen was the top hit again! Ask and ye shall receive! In this case, it seems everyone gets a bit more than they bargained for.
—Posted by David Gianatasio
Oct
07
FAVV / Federal Food Agency: Soap
Posted in: Uncategorized
The ‘Smiley’ label puts hygiene on the menu.
Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008
Oct
07
FAVV / Federal Food Agency: Sponge
Posted in: Uncategorized
The ‘Smiley’ label puts hygiene on the menu.
Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008
Oct
07
Adidas: Foosball
Posted in: Uncategorized
Together as One
Advertising Agency: TBWA\TEQUILA, Hong Kong
Creative Directors: Mark Ringer, Joseph Mok, Law Chi Hang
Art Directors: Joseph Mok, Ronald Tin
Copywriters: Law Chi Hang, Calvin Chow
Released: May 2008
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