This Campaign is So Gay
Posted in: Uncategorized
There once was a time when it was perfectly fine to use the word gay to describe something other than a person of the homosexual persuasion.
Race Car Architecture – Michael Schumacher World Champion Tower in Abu Dhbai (VIDEO)
Posted in: UncategorizedFashion Lego Sculptures – Neiman Marcus Life Size 3D Portraits (VIDEO)
Posted in: UncategorizedUnphotoshopped Magazine Covers – Sarah Palin on Newsweek (VIDEO)
Posted in: UncategorizedToday in Twitterverse: Driving To Retail
Posted in: UncategorizedI’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media.
Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to use Twitter to share updates. In a similar vein, thrift stores, wine and liquor stores, grocery stores or any store that offers “specials” can use Twitter to their advantage.
Anti-Gay Language PSAs – Hilary Duff Discourages Homophic Slang (VIDEO)
Posted in: UncategorizedPolitical Pumpkins – Obamalanterns & Sarah Palinkins (CLUSTER)
Posted in: UncategorizedWii Shakes Things Up
Posted in: UncategorizedBikini Finance – Trident Pogo Stick Girls Are Selling Insurance
Posted in: UncategorizedIn an effort to promote the dull world of insurance to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models…
Rewarding Irresponsibility – AIG Executive Post Bailout Retreat (GALLERY)
Posted in: UncategorizedThey Couldn’t Save the Economy, but They Bailed Out Prime Time
Posted in: UncategorizedMINNEAPOLIS (AdAge.com) — Sens. Barack Obama and John McCain are trying to reassure an anxious electorate that they can save the country from the terror of bombers and bankers. Yet after another down day for the Dow and up month for the Taliban, it sure seems like a tall order. But who knows? They are saving network TV, at least on the nights they or their vice-presidential candidates debate.
Animated Home Galaxies – The Dual Laser Star Projector (GALLERY)
Posted in: UncategorizedSuperhero Fashion Catalogues – Diane von Furstenberg’s ‘Wonder Woman’
Posted in: UncategorizedFashion designer, Diane von Furstenberg is bringing out a superhero comic book to launch her latest collection titled ‘’Wonder Woman’.
The comic book, titled ‘Be the Wonder Woman You Want to Be features…
Portland’s Pop Art Impresario
Posted in: UncategorizedCreatives in advertising are crazy and they all have idle screenplays hidden in their desks. It’s a well worn cliché.
Yet, Adweek has found nuance in Jim Riswold. He may well be a wing nut, but it was not a screenplay he was harboring, it was art.
Having transformed himself from a notorious creative director to impious pop artist during a five-year battle with cancer, Riswold, 50, says he’s gone from “a career of selling people things they don’t need to making things that people don’t want.”
“I just wanted to see if I could do something more in my life,” says Riswold of his transformation from “fake advertising exec to fake artist,” as he puts it. “I just figured, what’s the worst thing that can happen? Someone calls me ham-fisted or pretentious, or I’d wind up poor, but I’d be dead soon anyway.”
Coming from Riswold, that’s not the hollow humor of arty nihilism. He resigned from active duty at Wieden in 2003 when he was stricken with a rare form of cancer, chronic myeloid leukemia. His chances of survival were so poor he became one of the first patients to try the experimental drug STI571 (now Gleevec). “My oncologist happens to have developed it,” Riswold says. “I guess I got the wrong disease at the right time in the right city.”
Some other interesting tidbits from The World of Riswold: he was booted form the Nike account seven times (even though he made some of the best commercials in the brand’s history) and W+K (where he continues to consult) pays his health insurance. I noticed on his site that his contact button also takes you to a W+K email address for him.
Lesbian Lipstick Smudges – ‘The L Word’ Guerrilla Ads
Posted in: UncategorizedThe lesbian-themed TV show, The L Word, turned to ad agency Leo Burnett, Ireland to promote the show on channel six. The target demographic was females between 18-49 years old.
Leo Burnett came up with…
Eco Smart Cookbooks – Table Tucker
Posted in: UncategorizedBikini Finance – Trident Pogo Stick Girls Are Selling Insurance (VIDEO)
Posted in: UncategorizedBayer to Pull Yaz Ad After FDA Warning
Posted in: UncategorizedYou May Be A Socialite With A Long String Of Pearls, But You Got To Serve Somebody
Posted in: UncategorizedValleywag is pointing to a 2006 article by Adrian Holovaty that addresses the design limitations newspapers are facing online.
Holovaty argues for a data structure that is more web-centric.
…say a newspaper has written a story about a local fire. Being able to read that story on a cell phone is fine and dandy. Hooray, technology! But what I really want to be able to do is explore the raw facts of that story, one by one, with layers of attribution, and an infrastructure for comparing the details of the fire — date, time, place, victims, fire station number, distance from fire department, names and years experience of firemen on the scene, time it took for firemen to arrive — with the details of previous fires. And subsequent fires, whenever they happen.
That’s what I mean by structured data: information with attributes that are consistent across a domain. Every fire has those attributes, just as every reported crime has many attributes, just as every college basketball game has many attributes.
He goes on to say he doesn’t want to see newspapers abolish stories, he wants to see the structured data and stories coexist in peaceful harmony. My interest in bringing this to your attention is this: large corporate sites, brand sites and overarching digital strategies also need to be designed with intent. If your firm employs user interface designers, you’re probably in good shape. If no, you might want to hire some.
Content can’t be king, if it’s not simple and elegant for “the people” to find exactly what they want, use it exactly how they want, when and wherever they want.